Rob Wallstrom, Chief Executive Officer of the Company, noted, “At the beginning of the year, we set out to further enhance our two strong brand franchises – Vera Bradley and Pura Vida – and drive revenue and earnings growth through four key strategies: executing our digital-first strategy; enhancing our product innovation pipeline, collaborations, and category extensions; further engaging our communities through marketing; and continuing to evolve our distribution channels.
Full Answer
What are the characteristics of Vera Bradley retail stores?
Since the company began, it has evolved to include colorful accent pieces such as handbags, totes, shoes, eyeglasses, home wares and more. Vera Bradley retailers are established, vetted, physical retail locations targeting the company's specific audience, fashion-forward women with a penchant for colorful feminine accents.
What is Vera Bradley doing for the planet?
We are caring for our planet along the way too, with big new goals around sustainability. At Vera Bradley, our purpose is fueled by our core values and the shared belief that we are truly better together.
What is the Vera Bradley Foundation for Breast Cancer Classic?
The Vera Bradley Foundation for Breast Cancer was created in 1998 and sponsors the annual Vera Bradley Foundation for Breast Cancer Classic, which is a multiple-day fundraising event with yoga, golf, and tennis or pickleball (which replaced tennis in 2019), finally concluding with a dinner. [14]
Who is the founder of Vera Bradley?
Where is Vera Bradley located?
What was the Vera Bradley campaign?
Why did Vera Bradley sue Target?
Who is the Vice President of Global Sourcing for Vera Bradley?
Where are Pura Vida bracelets made?
See 3 more
About this website
Vera Bradley Return Policy (**Return Guide**)
After purchasing any designed luggage and handbags from Vera Bradley. If you find the product is not as your expectations. Not to worry, you can easily return it by knowing the Vera Bradley Return Policy & Its instructions.. Vera Bradley is a popular company in America that designs luggage and handbags.
Vera New York Bradley Satchel - Black : Target
Read reviews and buy Vera New York Bradley satchel - Black at Target. Choose from Same Day Delivery, Drive Up or Order Pickup. Free standard shipping with $35 orders. Expect More. Pay Less.
VB Cares
More than anything, we want to make tomorrow even brighter than today by creating more joyful lives for girls and women everywhere. Together, we have built a culture of hope around breast cancer. We have helped school children here at home and around the world. We have uplifted local organizations and built better communities together.
Diversity & Inclusion
At Vera Bradley, our purpose is fueled by our core values and the shared belief that we are truly better together. The mission of Project Quilt is to enhance and celebrate diversity, equity and inclusion throughout our company and in each of the communities we serve.
Corporate Responsibility
We strive to be a responsible corporate citizen for our customers, associates, shareholders, retailers, suppliers and the world in which we live.
Who is the founder of Vera Bradley?
A selection of open Vera Bradley products with traditional contrasting cotton fabrics and distinctive diamond stitching. The founders, Baekgaard and Miller, met in 1975 in Fort Wayne. Baekgaard was redecorating her home by hanging wallpaper when Miller, who was new to the area, came over to her house and introduced herself.
Where is Vera Bradley located?
Miller in 1982. As of 2019, its home office is in Fort Wayne, Indiana. The company was named after Baekgaard's mother. Its original luxury cotton bag product lines have expanded to include fashion and home accessories, office supplies, and patterned gifts. Many items have distinctive florals, paisleys, or geometric prints with complementary linings, as well as elongated diamond quilting. The patterns were originally inspired by French Provençal country fabrics and have limited seasonal releases each year.
What was the Vera Bradley campaign?
Licensing deals were made with other companies to use Vera Bradley designs on their goods. The initial "#itsgoodtobeagirl" campaign was perceived as patronizing and old-fashioned, but was quickly amended to portray women in active, unusual jobs and promoted the company's image as being socially conscious.
Why did Vera Bradley sue Target?
In 2005, Vera Bradley brought a suit against Target (which was later settled out of court) for using designs resembling their copyrighted ones on various articles of clothing.
Who is the Vice President of Global Sourcing for Vera Bradley?
In a 2018 letter to United States Trade Representative Robert Lighthizer, Steve Bohman, the Vice President of Global Sourcing for Vera Bradley, stated that "Between 2014 and our expectations for 2019, we will have reduced our China-based production from approximately 95% to under 50%, a r.".
Where are Pura Vida bracelets made?
In 2019, the company purchased a 75% stakeholder share in Creative Genius, parent company of Pura Vida Bracelets, a bracelet company based in La Jolla, California. They have the option to purchase the remainder of the company in 2024.
Who is the founder of Vera Bradley?
A selection of open Vera Bradley products with traditional contrasting cotton fabrics and distinctive diamond stitching. The founders, Baekgaard and Miller, met in 1975 in Fort Wayne. Baekgaard was redecorating her home by hanging wallpaper when Miller, who was new to the area, came over to her house and introduced herself.
Where is Vera Bradley located?
Miller in 1982. As of 2019, its home office is in Fort Wayne, Indiana. The company was named after Baekgaard's mother. Its original luxury cotton bag product lines have expanded to include fashion and home accessories, office supplies, and patterned gifts. Many items have distinctive florals, paisleys, or geometric prints with complementary linings, as well as elongated diamond quilting. The patterns were originally inspired by French Provençal country fabrics and have limited seasonal releases each year.
What was the Vera Bradley campaign?
Licensing deals were made with other companies to use Vera Bradley designs on their goods. The initial "#itsgoodtobeagirl" campaign was perceived as patronizing and old-fashioned, but was quickly amended to portray women in active, unusual jobs and promoted the company's image as being socially conscious.
Why did Vera Bradley sue Target?
In 2005, Vera Bradley brought a suit against Target (which was later settled out of court) for using designs resembling their copyrighted ones on various articles of clothing.
Who is the Vice President of Global Sourcing for Vera Bradley?
In a 2018 letter to United States Trade Representative Robert Lighthizer, Steve Bohman, the Vice President of Global Sourcing for Vera Bradley, stated that "Between 2014 and our expectations for 2019, we will have reduced our China-based production from approximately 95% to under 50%, a r.".
Where are Pura Vida bracelets made?
In 2019, the company purchased a 75% stakeholder share in Creative Genius, parent company of Pura Vida Bracelets, a bracelet company based in La Jolla, California. They have the option to purchase the remainder of the company in 2024.
Overview
Vera Bradley Sales, LLC (d.b.a. Vera Bradley) is an American luggage and handbag design company, founded by Barbara Bradley Baekgaard and Patricia R. Miller in 1982. As of 2019, its home office is in Fort Wayne, Indiana. The company was named after Baekgaard's mother. Its original luxury cotton bag product lines have expanded to include fashion and home accessories, office …
Company creation and growth
The founders, Baekgaard and Miller, met in 1975 in Fort Wayne. Baekgaard was redecorating her home by hanging wallpaper when Miller, who was new to the area, came over to her house and introduced herself. Baekgaard asked for help hanging the wallpaper and this experience developed into a wallpapering company they created, called Up Your Wall. Eventually the pair started selling c…
Overseas production expansion
Circa 2007, the company started to employ overseas manufacturing to lower costs and keep up with demand. As a result, several US-based sewing companies, including Superior Sample, Phoenix Sewing, and one of their oldest partners, KAM Manufacturing, had to reduce their workforce or close their facilities altogether. In 2008, customers started to aggressively inquire about where their products were being made, after making online complaints that the labeling s…
Counterfeiting and design piracy
Despite licensing to many different purveyors, due to the popularity of the designs, the company has had issues with other companies manufacturing replica goods. In 2005, Vera Bradley brought a suit against Target (which was later settled out of court) for using designs resembling their copyrighted ones on various articles of clothing. In 2018, Amazon and Vera Bradley jointly filed suits against sellers who were importing and selling bags on Amazon that were verified as bein…
Vera Bradley Foundation for Breast Cancer
Mary Sloan, longtime friend to Baekgaard and Miller and one of the company's first sales representatives, died in the early 1990s from breast cancer; both her mother and grandmother had died from the disease as well. In 1993, Baekgaard and Miller initiated contributions to assist in funding research for a cure for breast cancer with a portion of Vera Bradley profits. The Vera Bradley Foundation for Breast Cancer was created in 1998 and sponsors the annual Vera Bradle…
External links
• Retired fabric pattern archive by year and season
• Images of Breast Cancer Awareness fabric patterns by month and year