Franchise FAQ

can you franchise a name

by Otis Keeling IV Published 1 year ago Updated 1 year ago
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When a business wants to increase its market share or geographical reach at a low cost, it may franchise its product and brand name. A franchise is a joint venture between a franchisor and a franchisee. The franchisor is the original business. It sells the right to use its name and idea.

Full Answer

What rights does the franchisor have to the franchisee's name?

When you bought your franchise, you entered into a franchise agreement giving you, the franchisee, access to products, services, or systems developed by the franchise owner (called the franchisor) along with certain rights like the use of the franchisor's name.

Does fictitious name registration give a franchisee the franchisee’s name?

The state laws are generally clear that fictitious name registration does not on its own give the franchisee any trademark or other exclusive rights to the franchisor’s name. On the contrary, a fictitious name registration serves some useful purposes for the franchisor.

What is the difference between a business and a franchise?

When a business wants to increase its market share or geographical reach at a low cost, it may franchise its product and brand name. A franchise is a joint venture between franchisor and franchisee. The franchisor is the original business.

Can I change the business entity of my franchisee?

Nellie: Absolutely! The process to change a business entity depends on the type of entity a franchisee is currently. If the franchisee is currently a DBA and wants to Inc or LLC, then you simply incorporate your franchise or from an LLC.

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How do you franchise a business name?

How to Franchise a BusinessMake sure your business is ready to franchise.Protect your business's intellectual property.Prepare a financial disclosure document (FDD)Draft a franchise agreement.Compile an operational manual for franchisees.File or register your FDD.Set a strategy to achieve your sales goals.

What does franchise name mean?

A franchise (or franchising) is a method of distributing products or services involving a franchisor, who establishes the brand's trademark or trade name and a business system, and a franchisee, who pays a royalty and often an initial fee for the right to do business under the franchisor's name and system.

Can a franchise have a different name?

The way a business is registered clarifies protections for both the franchisee and the franchisor. Therefore, to answer the question, a franchisor should absolutely allow, even prefer, a franchisee to comply with their state's laws and file a fictitious name registration when required by that state.

What is a franchisee name?

The fictitious name, also known as the d/b/a, doing business as, trade name or assumed name. Every franchisee uses one and, in almost all cases, it's the franchisor's trademark. And while it may be considered “fictitious,” the value of the name is very real to the franchisor.

What is a franchise owner called?

A franchisee is a small-business owner who operates a franchise. The franchisee pays a fee to the franchisor for the right to use the business's already-established success, trademarks, and proprietary knowledge.

What are the 4 types of franchising?

The four types of franchise business you can invest inJob or operator franchise. These owner operator franchises are usually home based, which keeps overheads down to a minimum. ... Management franchise. ... Retail and fast food franchises. ... Investment franchise.

What is product distribution franchise?

Product (or Distribution) Franchise Product-driven franchises are based on suplier-dealer relationships, where franchisee distributes the franchisor's products. The franchisor licenses its trademark but usually does not provide franchisees an entire system for running their business.

Can a franchise owner be fired?

While franchisees are not technically employees of a franchise brand, they can be “fired” by franchisors, who reserve the right to terminate their contract “for cause.” This involves ending the relationship based upon a default under the franchise agreement.

Is KFC a franchise?

KFC Franchise is owned by Yum! brands, global franchisor whose 3 restaurant brands, Pizza Hut, Taco Bell and KFC, are amongst the largest and most well-known franchises in the world. They are leaders in their respective industries - Pizza, Mexican and chicken. Yum!

What are the disadvantages of franchising?

Buying a franchise means entering into a formal agreement with your franchisor. Franchise agreements dictate how you run the business, so there may be little room for creativity. There are usually restrictions on where you operate, the products you sell and the suppliers you use.

Is KFC a franchise?

KFC Franchise is owned by Yum! brands, global franchisor whose 3 restaurant brands, Pizza Hut, Taco Bell and KFC, are amongst the largest and most well-known franchises in the world. They are leaders in their respective industries - Pizza, Mexican and chicken. Yum!

Is Starbucks a franchise?

Starbucks Coffee doesn't franchise. Even though franchising is a classic, successful growth strategy for myriad beloved, familiar brands, Starbucks does not grant franchises. It's not because franchising isn't a time-tested model for growth. Many companies offer franchises.

Is McDonald's franchised?

McDonald's is an equal opportunity franchisor by choice. We seek individuals who are capable of operating multiple locations. Candidates who have successfully operated multiple businesses may be suited to operating several McDonald's franchises.

What is franchising give an example?

Franchising is a business relationship between two entities wherein one party allows another to sell its products and intellectual property. For example, several fast food chains like Dominos and McDonalds operate in India through franchising.

What Is a Franchise?

A franchise is a type of license that grants a franchisee access to a franchisor's proprietary business knowledge, processes, and trademarks , thus allowing the franchisee to sell a product or service under the franchisor's business name . In exchange for acquiring a franchise, the franchisee usually pays the franchisor an initial start-up fee and annual licensing fees .

What Are the Risks of Franchises?

Disadvantages include heavy start-up costs as well as ongoing royalty costs. By definition, franchises have ongoing fees that must be paid to the franchisor in the form of a percentage of sales or revenue. This percentage can range between 4.6% and 12.5%, depending on the industry.

How Does the Franchisor Make Money?

Typically, a franchise agreement includes three categories of payment to the franchisor. First, the franchisee must purchase the controlled rights , or trademark , from the franchisor in the form of an upfront fee. Second, the franchisor often receives payment for providing training, equipment, or business advisory services. Finally , the franchisor receives ongoing royalties or a percentage of the operation's sales.

What is franchise contract?

Franchise Basics and Regulations. Franchise contracts are complex and vary for each franchisor. Typically, a franchise agreement includes three categories of payment to the franchisor. First, the franchisee must purchase the controlled rights, or trademark, from the franchisor in the form of an upfront fee.

What does a franchisor receive?

Finally, the franchisor receives ongoing royalties or a percentage of the operation's sales. A franchise contract is temporary, akin to a lease or rental of a business.

How long does a franchise contract last?

It does not signify business ownership by the franchisee. Depending on the contract, franchise agreements typically last between five and 30 years, with serious penalties if a franchisee violates or prematurely terminates the contract.

When a business wants to increase its market share or geographical reach at a low cost, it may franchise its product?

When a business wants to increase its market share or geographical reach at a low cost, it may franchise its product and brand name. A franchise is a joint venture between franchisor and franchisee. The franchisor is the original business. It sells the right to use its name and idea. The franchisee buys this right to sell the franchisor's goods or services under an existing business model and trademark .

What is business registration?

Business registration is a simple but required crucial step to take when one becomes the business owner of a franchise. The way a business is registered clarifies protections for both the franchisee and the franchisor. Therefore, to answer the question, a franchisor should absolutely allow, even prefer, a franchisee to comply with their state’s ...

What is a DBA in business?

Many states in the U.S. require that a business operating under a name different from its legal name, register that trade name with the state as a fictitious name. It’s called a DBA, d/b/a or “doing business as.”.

What is a corporation?

A corporation is a legal entity that is separate and distinct from its owners. Typically, articles of incorporation can be filed for only one business name per state.

Do franchisees have to follow state law?

The answer is a resounding yes if franchisors prefer their franchisees follow state law. It is a common practice that protects the franchisee and can be done in a way that keeps the franchisor’s trademark intact.

What is a franchise?

A franchise is a business in which independent entrepreneurs use the rights to a larger company’s business name, logo, and products to operate an individual location. The franchiser is the owner of the larger company who sells the rights to license their business, and the franchisee is the third-party owner and operator of the business locations.

What is club pilates?

Club Pilates is one of the top pilates franchises in the United States. Founded in 2007, this group fitness franchise carries out up to 8 million pilates workouts a year.

How much does a franchise cost?

Every franchiser requires an upfront fee. This can range from hundreds to hundreds of thousands of dollars.

What is super glass windshield repair?

SuperGlass Windshield Repair has been operating for 30 years and specializes in the repair of rock damaged and cracked windshields. Overhead costs can be kept low due to its mobile option — a physical shop location is not required. It also offers classroom and on-the-job training,

How long does it take to run a McDonald's franchise?

The franchise term for McDonald’s, for example, is 20 years.

How much does it cost to buy a franchise?

The initial investment in a franchise can be pricey, and range anywhere from a few thousand dollars to over a million. If you're looking to purchase a franchise at a lower price point, there are options for you in a variety of industries.

How long does it take to get started with 7-11?

As the #1 convenience store, 7-Eleven is seeing unprecedented growth. Its stores are turnkey and you can get started within three to six months, including application, testing, and training.

What is a fictitious name?

The fictitious name, also known as the d/b/a, doing business as, trade name or assumed name. Every franchisee uses one and, in almost all cases, it’s the franchisor’s trademark. And while it may be considered “fictitious,” the value of the name is very real to the franchisor. So, when a franchisee says, “I need to register my d/b/a,” should the franchisor be concerned? Not with a proper understanding of fictitious name registration and a properly drafted franchise agreement.

What happens if you violate a trademark?

Violations can result in a misdemeanor, fines and other penalties, including losing rights to enforce contracts and file lawsuits. And aside from state law, many banks also require that the franchisee register the fictitious name before obtaining a loan. But is the franchisor jeopardizing its trademark rights by allowing ...

Can a franchisor register a fictitious name?

But is the franchisor jeopardizing its trademark rights by allowing the franchisee to register the franchisor’s trademark as a fictitious name? Probably not. The state laws are generally clear that fictitious name registration does not on its own give the franchisee any trademark or other exclusive rights to the franchisor’s name.

Is a franchisee legally responsible for the business?

And, perhaps more importantly, it points to the fact that, even though the franchisee is using the franchisor’s name, the franchisee is legally responsible for the business. So what should the franchise agreement say ...

Is a fictitious name registration a bad idea?

Of course, a flat-out restriction on fictitious name registration is a bad idea. So is complete silence. The better approach would be to require the franchisee to register the fictitious name where required, such as in California, Texas and Florida, and to follow the franchisor’s instructions where registration is optional, such as in Mississippi.

What Does It Mean to Assign or Transfer Your Franchise?

When you bought your franchise, you entered into a franchise agreement giving you, the franchisee, access to products, services, or systems developed by the franchise owner (called the franchisor) along with certain rights like the use of the franchisor's name.

Is the Process Different If You Sell Your Franchise?

Typically, if you want to sell your franchise business, many of the same terms and conditions will apply. But there are often additional provisions including:

Is the Lease Included in the Transfer?

If you have been leasing property to operate your business, you probably have a lease agreement with someone other than the franchisor, and your lease agreement is separate from your franchise agreement. Transferring it will require a separate transaction.

How to sell a franchise?

Typically, if you want to sell your franchise business, many of the same terms and conditions will apply. But there are often additional provisions including: 1 written notice that includes the buyer’s name and purchase price, and 2 an offer to the franchisor to buy the business at the same price offered to the buyer (called a right of first refusal.)

What is a right of first refusal?

an offer to the franchisor to buy the business at the same price offered to the buyer (called a right of first refusal.) These requirements might also have time limits, such as the amount of time the franchisor has to exercise an option to buy and the amount of time you have to close a deal.

What happens if you want out of a franchise agreement?

If you want out of your agreement before it expires, you’ll need to do what’s called assigning or transferring the franchise—a process that gives someone else your rights and responsibilities under the franchise agreement.

What is a franchise agreement?

Your franchise agreement is a contract between you and the franchisor and, ...

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What Is A Franchise?

Understanding Franchises

  • When a business wants to increase its market share or geographical reach at a low cost, it may franchise its product and brand name. A franchise is a joint venture between a franchisor and a franchisee. The franchisor is the original business. It sells the right to use its name and idea. The franchisee buys this right to sell the franchisor's goods...
See more on investopedia.com

Franchise Basics and Regulations

  • Franchise contracts are complex and vary for each franchisor. Typically, a franchise agreement includes three categories of payment to the franchisor. First, the franchisee must purchase the controlled rights, or trademark, from the franchisor in the form of an upfront fee. Second, the franchisor often receives payment for providing training, equipment, or business advisory servic…
See more on investopedia.com

Pros and Cons of Franchises

  • There are many advantages to investing in a franchise, and also drawbacks. Widely recognized benefits include a ready-made business formula to follow. A franchise comes with market-tested products and services, and in many cases established brand recognition. If you're a McDonald's franchisee, decisions about what products to sell, how to layout your store, or even how to desig…
See more on investopedia.com

Franchise vs. Startup

  • If you don't want to run a business based on someone else's idea, you can start your own. But starting your own company is risky, though it offers rewards both monetary and personal. When you start your own business, you're on your own. Much is unknown. "Will my product sell?", "Will customers like what I have to offer?", "Will I make enough money to survive?" The failure rate for …
See more on investopedia.com

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