Franchise FAQ

do i use a franchise as doing business as

by Prof. Sonny Sauer V Published 2 years ago Updated 1 year ago
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When an individual or group of individuals decides to run a franchise, it’s necessary to obtain a doing business as name for the operation. Since franchise typically come together as an LLC or a corporation, it makes it necessary for franchisees to set up DBA names so that they can run multiple businesses under the same name.

Franchise owners often use DBAs. Because they only own their independent franchise business(es) and are not owners at the corporate level, they typically form their own company under a different name, then use the franchise name as the DBA.

Full Answer

What should I consider before buying a franchise?

Ten Things To Consider Before Buying A Franchise

  • What's the story on the franchisor's business record and reputation?
  • Have you spoken to existing franchisees?
  • Have you contacted government consumer protection agencies, Canadian Franchise Association and your local Better Business Bureau?
  • Is the franchisor's infrastructure comprehensive and stable?

More items...

How can I start my own franchise business?

When preparing for your big day, a few tips can help make it a success:

  • Choose a date with high traffic. Your opening date and time should be ideal for attracting as many people as possible.
  • Advertise to your local market. ...
  • Send press releases to local media outlets. ...
  • Invite friends, family and city officials. ...
  • Decorate the store with grand opening paraphernalia. ...
  • Organize exciting activities on opening day. ...

Should you franchise or start your own business?

If you want to open a physical store or service business and be responsible for all the vision and branding, you should probably start your own business. You’ll get as much freedom and control as possible, and you’ll have options to sell the business or do something else in a few years.

How much will it cost to franchise my Business?

There are currently 14 registration states with franchise registration fees ranging from $250 to $750 plus additional legal fees leaving you potentially $15,000 to $25,000 out of pocket. A Federally Registered Trademark will set you back $1,750 to $7,500.

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What type of business is a franchise considered?

A franchise (or franchising) is a method of distributing products or services involving a franchisor, who establishes the brand's trademark or trade name and a business system, and a franchisee, who pays a royalty and often an initial fee for the right to do business under the franchisor's name and system.

Is owning a franchise the same as owning a business?

Key takeaway: Opening a franchise is not the same as starting a business from scratch. The benefits of a franchise are brand recognition and support from the parent company, but the drawbacks are franchising fees and limited control.

What is a DBA example?

A DBA, or “doing business as”, comes into play if, for example, your LLC's legal name is “The John Doe LLC” but you want customers to know you as “Superlative Salon” or, well, anything besides “The John Doe LLC.”

Is a franchise owner a business owner?

A franchisee is a small-business owner who operates a franchise. The franchisee pays a fee to the franchisor for the right to use the business's already-established success, trademarks, and proprietary knowledge. The franchisee receives continuous guidance and support from the franchisor.

Does a franchise count as a small business?

So, under these terms, does a franchise count as a small business? For the vast majority of them, you'd say yes, the owner of a franchise is an independent business owner, most likely making less than $5 million a year, and they also have to find their own finance.

Why do you prefer franchising instead of starting a new business?

Franchise businesses have higher rates of success It is a proven concept that franchises have a higher rate of success in comparison to a startup business. As a sizeable amount of work has already been achieved by the franchisor, high-brand awareness and recall has successfully been accomplished.

Does my DBA need an EIN?

That's because an EIN is used for tax purposes, and your business is the entity that pays taxes. Your DBAs are just your business nicknames, and therefore, you won't have a separate EIN for a DBA.

How do you write a company name with a DBA?

The proper way to write your Legal name for DBA is to write your “doing business as” name exactly the way you register it at the Secretary of State. For example, if John H. Doe is a sole proprietor and he wants to open a barber shop under the name “Precision Barber Shop”, he can register the name with his State.

What can I do with a DBA?

Here are 10 possible careers for DBA graduates:Professor.Logistics analyst.Entrepreneur.Organizational development manager.Business consultant.Business analyst.Information systems manager.Human resources director.More items...•

What are the two types of franchising?

There are two main types of franchising, known as Product Distribution Franchising (Traditional Franchising) and Business Format Franchising, which are conducted under a variety of franchise relationships.

Do franchise owners have to do anything?

What are the Responsibilities of a Franchise Owner? Both franchisors and franchisees must work hard in order to maintain a solid, profitable business. As with any business, it takes a team to manage long-term strategies and day-to-day operations effectively.

What it means to own a franchise?

A franchise enables you, the investor or franchisee, to operate a business. You pay a franchise fee and you get a format or system developed by the company (franchisor), the right to use the franchisor's name for a specific number of years and assistance.

Is a franchise owner self employed?

While there are differences, the misconception that you're not self-employed if you're a franchisee, at least based on the definition of the term, is incorrect. Clearly, creating income is where the rubber meets the road.

What is the difference between franchising or being an independent business owner?

Unlike independent business owners, franchise owners don't have the freedom to change their products or services based on their personal desires or changing market conditions. To a large degree, the franchisor (i.e., the parent company) makes the decisions about product lines and other variables.

What are the disadvantages of owning a franchise?

Disadvantages of franchising for the franchiseeRestricting regulations. ... Initial cost. ... Ongoing investment. ... Potential for conflict. ... Lack of financial privacy.

What is the difference between a franchise and an independent business?

One of the biggest and most significant differences between starting an independent business and a franchised business is that, with a franchised business, you are starting with an established business model.

What is the easiest way to separate a business from a personal business?

Since sole proprietors typically register under their legally given names, filing for a DBA is the easiest way to separate business from personal dealings legally. Filing for DBA is also the most cost-effective way to achieve this.

What is a fictitious business name?

This fictitious business name filing is often used to better describe the goods or services provided to the public.

When Do You Need a DBA Name?

Doing business as names are a great way for companies to stay compliant with state and federal law. They can help business by allowing them to operate under a different name than originally registered. There are a few main instances in which companies need a DBA name:

Why do businesses use DBA?

Using doing business as names has many benefits for business owners. During the business formation stage, it’s important for entrepreneurs to focus on legal compliance and filing for a DBA name is a great way to do that. Additionally, doing business as name filings are a great business strategy for operations like LLCs , corporations and even sole proprietorships .

Why do sole proprietors use DBA?

This is because they can create a business name without going through the hassle of creating a corporation or a limited liability company.

Why do banks require a DBA?

Bank Account Purposes: Many banks require companies and sole proprietors to have a DBA before they will agree to open a business account. DBA filings are used in these scenarios to legitimize the proposed name on an account.

Why is my coffee shop a Smith LLC?

For example, a coffee shop business may have initially registered as Smith LLC because the owner’s last name is Smith. After further consideration, they created a fictitious business name called “Coffee for Coffee Lovers” to make it more clear to customers, investors, and vendors what their business did. The way the business would now write their legal entity name is “Smith LLC d/b/a Coffee for Coffee Lovers”.

What do I have to gain from filing for a DBA?

Once you’ve registered for a DBA, you’ll be able to enjoy extra small business benefits. One of the biggest benefits is the ability to open up a business bank account. Most banks require a certified copy of your DBA in order to open the account since entrepreneurs aren’t allowed to use their personal accounts under their business name. You may also publicly market and advertise your company and create a business identity that allows you to present your business in a professional light.

How long does it take to register a DBA?

If you are required to register a DBA, file early using the appropriate forms and pay the processing fee. Registration can take anywhere between one to four weeks to process, so be patient. Once you have registered, keep in mind that your DBA name now has an expiration date.

Is a DBA the same as a trademark?

Keep in mind, however, that a DBA is not the same as a trademark. While both provide a bit of protection for the name of your business, a DBA identifies your business whereas a trademark gives you exclusive rights to use the chosen name and make it your property.

Is a fictitious name registration a bad idea?

Of course, a flat-out restriction on fictitious name registration is a bad idea. So is complete silence. The better approach would be to require the franchisee to register the fictitious name where required, such as in California, Texas and Florida, and to follow the franchisor’s instructions where registration is optional, such as in Mississippi.

Is a franchisee legally responsible for the business?

And, perhaps more importantly, it points to the fact that, even though the franchisee is using the franchisor’s name, the franchisee is legally responsible for the business. So what should the franchise agreement say ...

Can a franchisor register a fictitious name?

But is the franchisor jeopardizing its trademark rights by allowing the franchisee to register the franchisor’s trademark as a fictitious name? Probably not. The state laws are generally clear that fictitious name registration does not on its own give the franchisee any trademark or other exclusive rights to the franchisor’s name.

Doing business as a sole proprietorship?

When it comes down to it, filing a “doing business as” name is the easiest way for sole proprietorships to register their business’s name and establish their businesses as entities separate from themselves. It's also relatively inexpensive.

How much does it cost to register a DBA?

DBA requirements vary by state, county, city and business structure, but in general, registering a DBA comes with paperwork and filing fees anywhere from $10 to $100. You’ll either go to your county clerk’s office to file your paperwork or you’ll do so with your state government.

What does DBA mean?

DBA stands for “doing business as.” It’s also referred to as your business’s assumed, trade or fictitious name.

What does DBA stand for in business?

DBA stands for “doing business as.”. It’s also referred to as your business’s assumed, trade or fictitious name. Filing for a DBA allows you to conduct business under a name other than your own; your DBA is different from your name as the business owner, or your business's legal, registered name. That’s because when you form a business, ...

What is a DBA?

A DBA allows you to do business under a different name than your legal one.

What is a brand name?

Your brand name is the public's first impression of your business. Ideally, your business's name should reflect your product or service, and give people a reason to become paying customers. If sole proprietor Laura Smith kept her business’s name as just “Laura Smith,” who would know what she offered until they walked into her shop? And why would they feel compelled to walk into that shop at all?

Can a corporation file a DBA?

By filing a name for a new branch of the business , the corporation doesn’t have to form a whole new business just to operate under a different name. For example, John’s Cosmetics Inc. might want to have a separate name for its upcoming skin care line, “John’s Skincare Solutions.” This saves an expanding business both the money and time it takes to launch a whole new business under an additional LLC or corporation.

What is business registration?

Business registration is a simple but required crucial step to take when one becomes the business owner of a franchise. The way a business is registered clarifies protections for both the franchisee and the franchisor. Therefore, to answer the question, a franchisor should absolutely allow, even prefer, a franchisee to comply with their state’s ...

What is a DBA in business?

Many states in the U.S. require that a business operating under a name different from its legal name, register that trade name with the state as a fictitious name. It’s called a DBA, d/b/a or “doing business as.”.

What is a corporation?

A corporation is a legal entity that is separate and distinct from its owners. Typically, articles of incorporation can be filed for only one business name per state.

Do franchisees have to follow state law?

The answer is a resounding yes if franchisors prefer their franchisees follow state law. It is a common practice that protects the franchisee and can be done in a way that keeps the franchisor’s trademark intact.

What is a naming business?

November 2019 Tax News. 1. Guide to DBAs. 2. Naming a business is an important branding strategy for a person or entity involved in a for-profit trade or business in California. An individual or a business entity must file a fictitious business name (FBN) statement with the Registrar-Recorder/County Clerk's office in the county where ...

How long does it take to file a fictitious business name?

Within 30 days after filing a fictitious business name statement, the registrant must publish the statement in a local newspaper of general circulation near the principal place of business. The notice must appear once a week for four successive weeks. Within 30 days of the last published date, the registrant must file an affidavit ...

Where to file fictitious business name statement?

The fee to file a fictitious business name statement varies depending on the city or county where it is filed. Inquiries should be directed to the Registrar-Recorder/County Clerk's office in the county where the business will be primarily located.

What is a partnership name?

A partnership or other association that will use a name that does not include the surname of each general partner or a name that suggests the existence of additional owners such as “Company,” “ & Company,” “& Son,” “& Sons,” “& Associates,” “Brothers,” and the like.

Is it important to select a business name that is not already in use?

It is important to select a business name that is not already in use, does not closely resemble an existing business name, or misleads the public. Many cities and counties offer a FBN search on their individual websites.

How much does it cost to trademark a business name?

In fact, in some states, several businesses can actually use the same name. While a DBA costs around $50 in most states, filing for a trademark costs several hundred dollars and is a lengthy process. However, it may be worth it to trademark business names you’re using before someone else does.

How often do you have to file a DBA?

Also, keep in mind that a DBA requires some periodic maintenance, and in select states, every few years you’ll have to file a DBA in each county where you do business. As a business owner, your goal should be to do whatever provides the most tax advantages and legal protection while creating the least headache.

What is a DBA?

Before breaking down the pros and cons of a DBA, it would be helpful to explain a little more about what it means to register a DBA for a business owner.

How to get a DBA certificate?

The process is as simple as contacting your local clerk’s office or the recorder’s office for a DBA certificate. The DBA filing requirements and fees vary by state, but the process of registering a DBA is simple and straightforward. You may also have the option to file online.

What are the pros and cons of a DBA?

Now that we’ve looked at some of the pros of a DBA, let’s look at the cons, which include fewer tax benefits, fewer liability protections, lack of exclusive right to the business name, and the need for routine maintenance.

What is a DBA registration?

In some jurisdictions, the county recorder’s office might refer to DBA registration as a “fictitious name filing,” “fictitious name registration,” or an “assumed name certificate.” If you want to know the exact process of how to file, you can visit the official website of the state where you do business.

What is a DBA for a business?

If your business were to expand into a region where someone else already has registered your business name, a DBA can allow you to register a different name in that area and operate under that alias. If you want to enter a totally new line of business, a DBA can also facilitate that as well.

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