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Expanding Topgolf around the globe
Topgolf International focuses on expanding Topgolf around the Globe, connecting people in meaningful ways through the experience we create, the innovation we champion and the good we do. After success in the United States and United Kingdom, Topgolf International was established to expand into territories across the globe alongside talented local Franchisees.
Become a Topgolf Franchisee
Thank you for sharing your interest in becoming a Topgolf International Franchisee. Finding the right partner is the first step to developing our brand in your country/countries. The bar we have set to become a Topgolf Franchisee is exceptionally high.
Who owns Topgolf UK?
In 2009, Topgolf International (US) acquired Topgolf UK then in July from World Golf Systems the TopGolf intellectual property aspects. By 2011, WestRiver's head Erik Anderson took over the executive chairman post from Grogan. Anderson moved to have newer location be even larger, with a full line kitchen and executive chefs replacing small kitchens and more golfer space. Ten locations were opened in 2013. Topgolf had sales of $163.5 million in 2014 to make the Inc. 500. Mobile phone apps were issued in 2013, with social media digital walls added to locations in 2015.
How many Topgolf locations were opened in 2013?
Anderson moved to have newer location be even larger, with a full line kitchen and executive chefs replacing small kitchens and more golfer space. Ten locations were opened in 2013. Topgolf had sales of $163.5 million in 2014 to make the Inc. 500.
How many Topgolf locations are there?
There are currently 50+ Topgolf locations, three in the United Kingdom, and one in Australia and Mexico. Each Topgolf venue features climate-controlled hitting bays for year-round play, food, beverage, music and HDTVs on which various sports games are shown, such as football, basketball and golf.
How much did Topgolf pay in 2021?
In September of 2021, the U.S. Department of Labor forced Topgolf to pay 255 employees, in 25 states, over $750,000 in back wages for unpaid overtime. Investigators said the company was paying sales managers and event sales consultants a salary plus commission, with no overtime after a 40 hour work week. They said those employees did not meet supervisory requirements, and were eligible for overtime pay. They added that the investigation was opened after the violations were found at the company’s Loudon, Virginia location.
What is a topgolf lounge?
TopGolf Lounge, or Lounge by Topgolf, is a smaller location with a live sports restaurant, a few public hitting bays and a special events bay plus virtual game simulators.
How much did Village Roadshow sell in 2018?
In July 2018, Village Roadshow sold $50 million in shares to fund Topgolf and for other purposes. In August 2018, Topgolf Australia reduced its stake in the joint venture from 33% to 3.7% with options to boost its share back up to 33% before December 31, 2020.
When did Topgolf buy Protracer?
In January 2016, the company purchased the World Golf Tour gaming company. Also that year, Protracer golf ball tracking technology was purchased and renamed Toptracer. Topgolf and Village Roadshow Theme Parks agreed in 2016 to a joint venture to bring Topgolf to Australia.
Why do golf franchises carry equipment?
Most Golf franchises carry copious amounts of equipment to ensure that players have everything they need for a great game. Your franchise will have specific build out and display options to secure the following items:
How much does it cost to build a Topgolf franchise?
How Much does it cost build a TopGolf Franchise? The cost of starting a TopGolf franchise varies according to the location but an on an average a TopGolf franchise costs up to $18 million dollars to build.
How many Topgolf locations are there?
There are currently 58 Topgolf locations, 53 in the United States, 3 in the United Kingdom, and one in Australia . Cost of opening one TopGolf franchise is around Us $18 million.
How much does it cost to build a drive shack?
However, opening a single Drive Shack franchise costs approx. US $30 million to build. The company currently operates 74 golf courses in 12 states and generated US $309 million in revenues in 2018.
How many square feet is Topgolf?
For example, One facility in Austin, TX was built for around $15 million while a new TopGolf that was built in Las Vegas cost over $50 million! The average TopGolf facility is 65,000 square feet and three storeys high. A single facility can accommodate over 1250 people simultaneously to have fun and relax.
How much does it cost to start a top golf?
The average TopGolf facility costs approximately 18 million dollars to establish. Originating in the UK and now with numerous locations over the USA; the company plans to expand globally. At this time, the official website is stating that TopGolf is a privately – owned company with no current franchise opportunities. However, if you do have 10 to 20 million lying around, you may wish to pursue this sporting venture.
Where was Topgolf first opened?
The first location of TopGolf was opened in Watford, UK in the year 2000 by twin brothers Steve and Dave Jolliffe.
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Why do golf franchises carry equipment?
Many Golf franchises carry generous quantities of equipment to make sure that customers have everything they would need for a fantastic game. Your franchise will have a particular build-out and display alternatives to secure the following products: together with a host of other golf associated products.
How much does it cost to start a Topgolf franchise?
Summary: The Cost to Start a TopGolf Franchise. Typically a TopGolf franchise costs approximately $18 million dollars to develop, but launch expenses will vary. One facility in Austin, TX was constructed for around $15 million while a brand-new TopGolf that was constructed in Las Vegas had a final cost of over $50 million.
How much does it cost to develop a top golf center?
The typical TopGolf center will cost roughly 18 million dollars to develop. Coming from the UK and now with many locations all over the U.S.A.; the company has plans to expand even further internationally. At this time, the main site is mentioning that TopGolf is an independently owned business without any existing franchise opportunities; nevertheless, if you do have 10 to 20 million lying around, you might want to pursue this venture.
What is top golf?
TopGolf centers provide all year entertainment. Never experience numb hands, disruptive wind or rain, or not having the ability to see your ball due to the sunlight. Enjoy your subscription every day and visit after work or school. Plan your next business event, birthday celebration, or team building in a center that provides remarkable service and a lot of fun.
How many floors are there in Topgolf?
The typical TopGolf center is 65,000 square feet and 3 floors high. Over 1250 individuals can have a good time and relax all at once inside the facility. This destination point includes month-to-month subscription costs or one-time drop-in opportunities. There are unique discount rates for Junior Members readily available. With the help of cutting edge devices, abundant real estate, and amazing facilities, these places are popping up with exceptional income reports and good growth.
Is there a dress code for Topgolf?
Luckily, TopGolf provides a rooftop terrace with fire pits and a great lounging center to aid you to kill your time. A dress code is not needed. Interacting socially and fun is the most important together with improving your game obviously.
Is Topgolf a franchise?
If you are thinking about opening a TopGolf franchise; congratulations to you! This ingenious company endeavor has plenty of friendly competition, unique entertainment, and charming staff members. A vibrant location that provides remarkable entertainment value for the whole family, tasty menu selections, and guarantees lots of enjoyable activities for visitors and staff members.
How many golfers are there in the US?
With golf courses around the country accelerating toward a decline, those numbers are even more impressive considering the amount of golfers in the US has dropped 20 percent, from 30 million to 24 million since 2005, according to the National Golf Foundation.
How do you describe a Topgolf experience for someone who has never had one?
The games can be played by anyone—any age or skill level. Players use real golf clubs and hit microchipped golf balls, aiming for giant targets on a 215-yard outfield. In the classic Topgolf game, the farther the target and the closer to the center of the target you hit, the more points you score. Your yardage and score is instantly relayed to a TV screen in your hitting bay. The hitting bays are covered and climate-controlled for year-round comfort. While you play, you can enjoy music and delicious food and drinks brought to your bay. Each venue offers other entertainment options, such as pool tables, shuffleboard and Xbox Kinect. The venues also offer golf instruction, leagues, tournaments, kids-only events, theme parties and more. There’s something for everyone.
How does Topgolf intersect with the traditional sport’s elements?
We offer golf instruction for all ages to help promote that transition to green grass.
What is Topgolf’s approach to social? Are there any platforms you’d like to test further?
The venues will maintain their Facebook accounts so they can still share local content and guests can ‘check in’ locally. Our new approach will help us track and respond to guest service issues as well as share higher-quality content. We are excited to explore Snapchat further in the near future. We’ve experimented with geofilters and have had huge success with them, so the next step is creating our own Snapchat account to share the Topgolf experience.
What is your approach and strategy in telling the Topgolf story? What works? What hasn’t?
Our relationships and partnerships within the golf industry have evolved over time as the industry grew to embrace Topgolf for how it could help grow the game. This year, we are thinking beyond the venues to foster Topgolf as a lifestyle brand that fans can tap into in-venue or online. In terms of PR, we find it’s critical for reporters, tastemakers and influencers to experience Topgolf firsthand so they can help tell the story from their unique perspective. It’s hard to explain Topgolf to someone who has never heard of it—visuals are necessary to tell our story and convey all that we offer.
How are you leveraging a purely social approach to further build on your brand? How do you judge the success?
With our private-events business, we bring together diverse groups of people who bond over the playful competition. The majority of our visitors are non-golfers, and they are eager to share photos and videos of their swings on social media. We make sure that we engage with our guests online and remind them to interact with us on social media through in-venue advertising, our social wall that populates near real-time content, step-and-repeat photo backgrounds, Snapchat geofilters, and more. Topgolf’s popularity was largely built on word of mouth and social media. We judge our success on social based on quality and quantity of engagement activities with likes, comments, shares, retweets, follower growth, referrals to Topgolf.com and several other KPIs.
Where did the first digital golf club originate?
Their roots are originated in Watford, England, the location where they first started serving a digital golf audience in 2000. They quickly expanded stateside shortly afterward and have since grown to 29 venues and serve 13 million guests annually.
Overview
Topgolf is a golf driving range game with electronically tracked golfballs and automatically scored drives that started in 2000 and grew to become a multinational sports entertainment company. Headquartered in Dallas, Texas, it has locations in the United States, United Kingdom, Australia, Germany, Mexico and the United Arab Emirates. In October 2020, publicly traded Callaway Golf a…
History
Twin brothers Steve and Dave Jolliffe had sold their mystery shopping business and were looking for a new project in 1997. Both golfers, they began complaining about golf's issues: the time factor and lackluster driving ranges. Looking to improve the game, the Jolliffes looked to the then-new commercial microchip technology and placed it in the golf ball. From this, they designed a …
Merger with Callaway
On October 27, 2020, Callaway Golf Company announced it would acquire Topgolf for $2 billion. At the time, Callaway held a 14% share of Topgolf. Callaway had invested in Topgolf since 2006, with CEO Chip Brewer serving on the Topgolf board since 2012.
Games
There are multiple Topgolf game variations, the micro chipped golf balls score themselves, providing players with instant feedback on each shot's accuracy and distance.
• Top Golf – Players aim for 11 giant dartboard-like targets. The further the shot goes and the closer to the pin, the more points the player receives.
• Top Break – has a snooker based format in which a player must hit a red target then a coloured target. The higher value colours, the more p…
Locations
There are currently 70+ Topgolf locations, three in the United Kingdom, and one in Australia, Germany, Mexico, and the UAE. Each Topgolf venue features climate-controlled hitting bays for year-round play, food, beverage, music and HDTVs on which various sports games are shown, such as football, basketball and golf. Topgolf also offers golf lessons, leagues, tournaments, concerts, an…
External links
• Official website
• Topgolf Media