Franchise FAQ

how are franchises set up

by Sally Weber Published 2 years ago Updated 1 year ago
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A franchise is created by a legal agreement that involves the license of a trademark, the payment of a fee, and control over the operations of a business.

How to Franchise a Business
  1. Make sure your business is ready to franchise.
  2. Protect your business's intellectual property.
  3. Prepare a financial disclosure document (FDD)
  4. Draft a franchise agreement.
  5. Compile an operational manual for franchisees.
  6. File or register your FDD.
  7. Set a strategy to achieve your sales goals.
May 2, 2022

Full Answer

How to make your own franchise in 5 steps?

  • Set Realistic Goals. Franchising is more of a marathon than a sprint. ...
  • Research Your Competitors. ...
  • Develop Your Franchise Offering for Both Individual and Multi-Unit Sales. ...
  • Make Sure Your FDD Is Compliant for Every State. ...
  • Learn Franchising and Get Involved in the Franchise Community. ...

How much does it cost to set up a franchise?

When you google the cost of a franchise, oftentimes what pops up is simply the franchise fee, which can range anywhere from $1,000 to $80,000 or more. However, that’s just the fee to be a part of the franchise system.The total cost of a franchise, and therefore what you’ll need to invest, includes many other expenses. These expenses are listed in a chart (Item 7) of a brand’s Franchise ...

How to turn a small business into a franchise?

What Steps Do I Need to Take to Franchise My Business?

  • Create a Business Plan. The first step to a successful franchise in Australia is a deep understanding of the market. ...
  • Pilot the Operation. ...
  • Prepare a Franchise Operations Manual. ...
  • Create Franchise Agreement. ...
  • Training of the Franchisee. ...
  • Decide on Investment Costs. ...
  • Choose an Ideal Franchisee. ...
  • Set Up Management and Support. ...

How can I start my own franchise business?

When preparing for your big day, a few tips can help make it a success:

  • Choose a date with high traffic. Your opening date and time should be ideal for attracting as many people as possible.
  • Advertise to your local market. ...
  • Send press releases to local media outlets. ...
  • Invite friends, family and city officials. ...
  • Decorate the store with grand opening paraphernalia. ...
  • Organize exciting activities on opening day. ...

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Do franchise owners make money?

Although franchisors cannot forecast income, as a franchisee, you can definitely make money. It’s important to assess your costs regularly and make...

Are franchise fees paid yearly?

Franchise fees are usually on a monthly basis. The fee is a percentage of your revenue, and the royalties can range from 4% to 12% per year.

How much does the average franchise owner earn per year?

In a study from Franchise Direct, the average franchise owner makes $80,000 a year before tax. However, the range of income is quite large: anywher...

What kinds of franchises are available?

In general, there are three types of franchises available: business, management and product distribution. A business franchise gives you the rights...

How long does it take to develop a franchise?

The franchise development process typically takes between 90- to 120-days to go from where you are today to being a franchisor legally able to offer and sell franchises. However, once you “franchise your business” you’re just getting started.

How Long Should It Take to Franchise My Business?

Typically, franchising your business takes from 90 to 120 days. Depending on unique factors related to your business or industry, there could be variations. A lot also depends on who you are working with and your internal team.

What Are the Franchise Laws and What Is a Franchise Disclosure Document?

Franchising is regulated and requires compliance with federal and state franchise laws.

Can a Franchise Developer or Consultant Prepare My FDD Instead of a Franchise Lawyer?

No. Your FDD is a legal document that requires the integration of federal and state-specific franchise laws and regulations and should only be prepared by a qualified franchise lawyer.

How Do I Get Started?

By reading this guide, you’ve already taken the first step! Now that you have a solid foundation as to what franchising is all about and the steps involved, start building the right team to help support and guide you in franchising your business .

How long do you have to give FDD to franchisees?

It’s required by federal and state law and is the legal foundation for your franchise. You are required to give prospective franchisees your FDD no less than 14 days before signing any agreement with a franchisee or accepting any payments from a franchisee.

What is the first stage of franchise development?

Stage 1 – The Franchise Development Stage is the franchise development stage where you take the legal and business steps necessary to call yourself a franchisor and start selling franchises. During the franchise development stage, major milestones include developing and issuing your FDD, preparing your operations manual, and competitively benchmarking your franchise offering relative to your competitors.

How to set up a franchise?

So the starting point for setting up a franchise is to: (1) Establish the intellectual property (IP) that comprise the brand name and systems that are to be licensed (2) Analyse and understand the financials behind the business so that a prospective franchisor can demonstrate the level of returns that can be achieved at the franchisee level

What is franchising proposition?

A key part of the franchise proposition is the underlying premise that it is a tried and testing system and business model. At the heart of this is the idea that, if the franchisee implements the systems and adheres to the manuals, they should be able to operate a profitable business and secure a reasonable return on their investment. It is important, therefore, that before looking to franchise its business a prospective franchisor analyses carefully the returns that are likely to be achieved by a reasonably competent franchisee. In most cases, a prospective franchisor will carry out this financial analysis by operating a pilot operation for a period of time since this will allow them to iron out any potential issues and get a clear understanding of the likely financial returns that may be achieved. Sometimes, the franchisor may look to franchise without strictly operating a pilot but using their current business as the example of a pilot operation. However, this will come at an increased risk since there may well be significant differences between the historical operation of its current business and how a franchised outlet is likely to be operated and be performed. Clearly, the greater level of due diligence that is carried out by a prospective franchisor in establishing their franchise proposition, the more likely that it will become a successful franchisor.

What is IP in franchising?

The IP comprises the brand, business model and systems. This means the following. (1) The brand should be registered as a trade mark since a prospective franchisor should have clear and undisputed rights to license third party franchisees to use the brand name and/or logo that is associated with the business (2) The Systems and business model should be written into a set of manuals (such as a training manual, an operations manual, a systems manual and a policies and procedures manual) which should give a full and detailed account of what a new franchisee is required to do to start and operate their business In creating the manuals, a good starting point is to break the business down into two roles; the franchisor role and the franchisee role. The franchisor role usually comprises (1) finding and recruiting prospective franchisees (including assessing whether they have the appropriate finance and skills to be able to operate a franchised outlet), (2) finding, contracting and managing any suppliers that may be required to deliver services or products to franchisees, (3) assisting the franchisees to set up their business (which may include helping them to find suitable premises and approving the fit out of those premises for launch), (4) training and supporting the franchisees so that they are well placed to start and grow their business and (5) managing and monitoring the franchisees to ensure that they are complying with the terms of any franchise agreement or manuals. The franchisee role is usually focused on the delivery of the products or services to end customers. This will include (1) finding, locating and fitting out of appropriate premises, (2) launching and marketing the business, (3) recruiting and training the staff that are to be employed in delivering the products and services to end customers, (4) the general management of the operations of the business, (5) ensuring that the franchise is being conducted in line with the terms of any franchise agreement and manuals, (6) managing the financials of the business and (7) attending any ongoing training and liaising with the franchisor as may be necessary . It is important that a franchisor ensures that the training and manuals are appropriate to enable a franchisee to implement its role within the business.

When did franchises start?

The franchise business model is popular in highly competitive industries such as the fast-food industry, video rentals, and automotive services. The model first appeared in the US after the Civil War, and it gained popularity in the 1950s and 1960s through to the 1990s.

What is a franchising business?

Franchising is a popular tool to scale business operations worldwide and accounts for a large portion of the U.S. market.

How does a franchisee get royalties?

First, the franchisee purchases the controlled rights and intellectual property from the franchisor business, paying a lump sum contribution or a one-time fee. Secondly, the franchisor is paid by the franchisee for training, equipment, and business advisory services. In the end, the franchisor receives royalties every month.

What is franchising in the US?

Small businesses in the US use the franchising model to grow into national chains and gain a foothold in other locations such as Europe, Canada, and China. On the other hand, overseas franchisors turn to franchises to establish themselves in the US market, using funds provided by the franchisees in the US mainland.

What is a franchise agreement?

A franchise is an agreement between two independent parties: the franchisor and the franchisee. One party (the franchisor) offers its business model, brand name, and intellectual property to another party (the franchisee) that will use the resources to start a business according to the existing system.

How much does it cost to franchise McDonald's?

Taking McDonald’s as an example, the estimated total costs to launch a franchise range from $1 million to $2.2 million. When it comes to royalties, the franchisee needs to remit 4%-8% of its revenue to the franchisor per month.

What is the FTC?

The Federal Trade Commission (FTC) serves as a federal regulatory body that aims to protect consumers and ensure strong competition in the markets. The Franchise Rule, which is published by the FTC, represents a legal disclosure conveyed to a potential buyer of the franchise from the franchisor.

How to expand a franchise?

Your best expansion strategy is to begin in your local market first and then to the adjacent city and outwards from there to adjacent states and on and on. You don’t want your new locations to encroach on your existing market, and you definitely don’t want your franchisees encroaching on one another. Look at a map and set up buffer zones between prospective markets. Then consider which neighborhoods you do and don’t want your franchise to be located in. This will ultimately determine how consumers perceive your brand. Setting minimum standards for the quality of shopping centers or strip mall locations is an important barrier to entry.

What is franchise development?

Working with your franchise consultant, you will develop a plan on how to position your offering so that it is easily expandable. Your consultant will review your business operation and recommend ways for effectively delivering various services (i.e. their weekly inventory) for franchisee’s operations.

What is the most important decision in franchising?

Selecting a franchise consultant is the most important decision in franchising your business. Franchising is only learned through experience and when selecting a franchise consultant you must make sure to select one that has operated his/her own franchise system. Operating a franchise system successfully is the best way to learn about franchising.

Is it exciting to franchise a business?

The launch of the first franchise will provide you with a wealth of knowledge and is very exciting to see your business grow into another location without investing any of your money or time. This is why after it is open and operating smoothly you may be tempted to pick up another right away. Don’t take on too much at once as you will still need to provide adequate support to your first franchise as well as your home location.

Is it ill advised to start a franchise?

Many would-be franchise starters are so excited about the opportunity to spread their brand that they rush ahead with anyone who shows interest. This is an ill-advised move. Rather , you need to set clear standards for your prospective franchisees up front, including liquid assets, experience, completion of training programs, etc. It will look far worse for your brand if you have franchises popping up and fizzling out repeatedly than if you take your time and expand slowly.

What do franchisors need to do to replicate their business?

In order to create this replicable model, Nicol says first-time franchisors also need to heavily document how they’ve successfully established the concept. “Prospective franchisors need to create a system of procedures and operations that somebody else can follow,” he said. “It may not be polished or totally complete, but they need to document how the business started, how it should be run, how it should be staffed and more.”

What do franchisors need to hire?

From there, emerging franchisors need to hire a good, tenured corporate support team to provide ongoing support and training to all new franchisees. If growth stalls after the first few locations, Nicol recommends taking a hard look at the marketing strategy for bringing in new franchise leads.

How long does it take for a franchisor to become royalty?

Nicol agrees being properly capitalized is essential. “Typically, a franchisor does not become royalty sufficient until around 75 to 100 open units ,” said Nicol. “That means it takes quite a bit of capital to create and grow a franchise successfully. Sometimes a franchisor will also hold on to their pilot location for too long. Oftentimes, franchisors will need to sell their pilot location and use those funds to focus on the franchisor side. ”

How does franchising increase revenue?

With the right plan in place, franchising can increase a company’s revenue through franchise fees and royalty payments paid by the franchisee, as well as expand brand recognition as the franchise reaches new markets and customers.

What is a franchise disclosure document?

These documents outline the responsibilities of franchise owners, fees and tax responsibilities, financial performance history, rules pertaining to trademarking and much, much more.

What is a franchise?

A franchise is a business in which independent entrepreneurs use the rights to a larger company’s business name, logo, and products to operate an individual location. The franchiser is the owner of the larger company who sells the rights to license their business, and the franchisee is the third-party owner and operator of the business locations.

How much does a franchise cost?

Every franchiser requires an upfront fee. This can range from hundreds to hundreds of thousands of dollars.

How long does it take to run a McDonald's franchise?

The franchise term for McDonald’s, for example, is 20 years.

How much does it cost to buy a franchise?

The initial investment in a franchise can be pricey, and range anywhere from a few thousand dollars to over a million. If you're looking to purchase a franchise at a lower price point, there are options for you in a variety of industries.

How long does it take to get started with 7-11?

As the #1 convenience store, 7-Eleven is seeing unprecedented growth. Its stores are turnkey and you can get started within three to six months, including application, testing, and training.

Why are companies actively looking for new opportunities?

They’re actively looking for new opportunities because they’re still in the initial stages of expanding their reach.

Is it good to own a franchise?

Owning a franchise has countless benefits. You can profit from the franchiser’s recognizable brand while essentially running your own operation. The most profitable franchises rarely fail, removing the risks typically associated with opening a brand new business.

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