Franchise FAQ

how do franchise agreements work

by Prof. Deven Lueilwitz Published 2 years ago Updated 1 year ago
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Here’s a quick summary:

  • A franchise agreement is a contractual agreement between a franchisor and franchisee that defines the rights and obligations of both parties.
  • The franchisor licenses the franchisee to use their intellectual property, brand, and systems in exchange for periodic or one-time payments.

A franchise agreement is a contract under which the franchisor grants the franchisee the right to operate a business, or offer, sell, or distribute goods or services identified or associated with the franchisor's trademark.

Full Answer

What to know before signing a franchise agreement?

Before signing on to be a franchisee, ensure you understand all of the related documents which accompany the franchise agreement. Ultimately, the documents should reflect anything you have spoken about with the franchisor during the negotiation process. Your franchise agreement should incorporate any arrangements your franchisor has promised to ...

What are the three conditions of a franchise agreement?

  • Location/territory. The franchise agreement will designate the territory in which you will operate and outline any exclusivity rights you may have.
  • Operations.
  • Training and ongoing support.
  • Duration.
  • Franchise fee/investment.
  • Royalties/ongoing fees.
  • Trademark/patent/signage.
  • Advertising/marketing.

What do you need to know about franchise agreements?

What’s in a Franchise Contract?

  1. Franchise Territory and Boundaries. Each franchise location covers a certain area, which is spelled out by the franchise contract. ...
  2. Training and Support Provided By the Franchisor. It is standard for franchisors to train new franchisees and to give them ongoing support. ...
  3. Length of the Franchise Agreement. ...
  4. Franchise Costs and Fees. ...

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How long is a typical franchise agreement?

The length of a franchise agreement varies. Many agreements last five to 10 years, while terms of 10 to 20 years aren't uncommon. Your contract should last long enough for you to recoup your investment.

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What 3 things are typically included in a franchise agreement?

Franchise agreements vary between different franchises, but these seven areas should be addressed in every franchise agreement.Use of Trademarks.Location of the Franchise.Term of the Franchise.Franchisee's Fees and Other Payments.Obligations and Duties of the Franchisor.Restriction on Goods and Services Offered.More items...

What is a typical franchise agreement?

A typical franchise agreement contains. Franchise Disclosure Document (FDD) Disclosures required by state laws. Parties defined in the agreement. Recitals, such as Ownership of System, and Objectives of Parties.

Do franchise owners take a salary?

Franchise owners can pay themselves a salary or depending on their business entity, they may be able to take a draw from their accumulated equity.

What are the four types of franchise agreements?

Below are four types of agreements franchised businesses commonly form.Single-Unit Franchise Agreement. In a single-unit agreement, the arrangement grants the franchisee the right to open and operate a single franchise unit. ... Multi-Unit Franchise Agreement. ... Area Development Franchise Agreement. ... Master Franchise Agreement.

Can you walk away from a franchise?

There are many reasons why a franchisor or franchisee may not want to renew a franchise agreement. Thankfully for the franchisee, there is nothing to stop them from closing up and walking away when the agreement expires.

What percentage does a franchise take?

Franchise royalties range from 4% of your revenue all the way up to 12% or more. The amount has to do with the type of franchise business. For example, a food franchise is a high-volume business. A lot of individual items are purchased by a high-volume of customers.

What is the failure rate of a franchise?

Pretty much every year the survey has been conducted has shown between 8-12% of franchise businesses left their franchise each year. This is for a variety of reasons, including retirement, selling, ill-health and financial failure.

Who gets the profit in a franchise?

The franchisee will make money through profits gained through sales. Although a percentage of this will be paid to the franchisor through royalty fees, the successful franchisee can make a significant amount of money by selling the brand's products or services.

How do you pay yourself in a franchise?

Once your business is generating a healthy revenue, there are two main ways you can pay yourself: through a director's salary or with dividends.

What are the benefits of a franchise agreement?

There are several advantages of franchising for the franchisee, including:Business assistance. One of the benefits of franchising for the franchisee is the business assistance they receive from the franchisor. ... Brand recognition. ... Lower failure rate. ... Buying power. ... Profits. ... Lower risk. ... Built-in customer base. ... Be your own boss.

How long does a franchise agreement last?

between five and 20 yearsThe typical length of a franchise agreement is between five and 20 years. A common reason for this general length of time is often the size of the franchisee's initial investment, though market conditions and the type of franchise can also be factors.

What is the most common type of franchise agreement?

single unit franchiseA single unit franchise is an agreement where the franchisor grants a franchisee the right to open and operate one franchise location. This is the most common and simple type of franchise relationship.

How long is a typical franchise agreement?

between five and 20 yearsThe typical length of a franchise agreement is between five and 20 years. A common reason for this general length of time is often the size of the franchisee's initial investment, though market conditions and the type of franchise can also be factors.

What are the main ingredients of a franchise agreement?

For those who wonder what all this agreement states, here are the essential elements of a franchise agreement.Franchisor-Franchisee Relationship. ... Duration of the Agreement. ... Franchise Fee. ... Business Operations. ... Site Selection and Development. ... Training and Support. ... Use of Intellectual Property.

How do you write a franchise agreement?

Fundamental Provisions of the Franchise AgreementLocation. This provision defines the franchisee's territorial limits, the area the franchisee has the right to operate and outlines its exclusive rights (if necessary).Site selection and development. ... Royalties. ... Franchise validity. ... Fees. ... Training support. ... Operations. ... Trademark.More items...•

How much is the average initial franchise fee?

between $25,000 to $50,000Franchise fees are typically between $25,000 to $50,000 on average. 2) Startup Costs: These are the expenses you'll incur to get your new business open and operating. Initial investment costs vary widely from franchise to franchise.

What is a Franchise Agreement?

Franchise agreements are legal documents between a franchisor and a franchisee. They generally include franchise disclosure documents (FDDs) governed by the Federal Trade Commissions’ FTC Franchise Rule. A franchise agreement incorporates the rights and obligations of the franchisor and franchisee to license and sell a company’s intellectual property and licensing rights.

Who is involved in a franchise agreement?

The parties involved in a franchise agreement are the franchisor and franchisee. While there may be third parties involved, such as franchising lawyers and insurance companies, the center of a franchise agreement applies the primary principles described below.

Do franchise agreements have the same elements?

Franchise agreements primarily contain the same elements regardless of the type you use. There may be critical differences, however, if you need a highly specialized agreement. As such, you should always seek a customized option when drafting your contracts.

What is a franchise agreement?

A franchise agreement is a legally binding document that establishes the terms of the franchisor and franchisee relationship. It explains in detail what the franchisor expects of you.

How long is a franchise contract?

Duration –This section sets forth the length of the franchise contract. The average term is between 10-20 years, according to Franchise Gator.

What causes a franchise agreement to be terminated?

Termination/Non-Competes – Non-payment of the franchise fee, bankruptcy, and failure to make necessary repairs to the franchise property are common causes for early termination of your contract with the franchisor. This section also includes restrictive covenants to what franchise owners can do should they terminate the agreement early. For example, you or an affiliated company may not be permitted to operate a competing business for a period of years.

How long does it take to get a franchise agreement signed?

The franchise agreement must be attached to the FDD and delivered a minimum of 14 days before a binding contract is signed. This gives you time to review the agreement with an attorney.

What is the FTC's oversight of franchises?

Franchises fall under the Federal Trade Commission oversight. The FTC has a set of regulations that govern most franchises. Franchisors must abide by strict transparency requirements in the form of a Franchise Disclosure Document (FDD) that every prospective franchise owner will receive.

Do you need a franchise agreement for a nail salon?

Whether you want to invest in a nail salon, restaurant, or urgent care franchise, you will be required to do one thing all these businesses have in common: sign a franchise agreement.

What Is a Franchise Agreement?

A franchise agreement is a legally binding settlement that outlines the franchisor's terms and circumstances for the franchisee. The franchise agreement also outlines the obligations of the franchisor and the obligations of the franchisee. The franchise agreement is signed by the person entering the franchise system.

What is franchise contract?

A franchise contract governs the authorized relationship between the franchisee and the corporate entity and consists of necessary provisions for future actions if the connection needs to be terminated. Agreements with sturdy franchise corporations are usually non-negotiable.

What Are the Terms of a Standard Franchise Agreement?

The franchise agreement is a contract between the franchisor and franchisee. The format of the contract varies from one franchise system to another. Nevertheless, although every agreement will vary in type, language, and content material, all agreements have covenants, every of which defines a promise, proper, or responsibility that franchisee or franchisor owes to the opposite or that provides advantages the franchisor or franchisee.

What Is the Long-Term Business Relationship Like in a Franchisee?

The franchise agreement is codified in a written settlement to reflect the intended future business relationship. This is typically meant to last more than 20 years (usually 10 years). Thus, the terms of the relationship should provide the franchisor with flexibility to evolve the model and a franchisee the ability to also grow and meet local needs.

What is a grant of license?

Grant - The “Grant” part lets franchisees realize that the franchisor is giving them the restricted, non-transferable, non-exclusive proper to make use of the franchisor’s emblems, logos, providers’ marks, and the franchisor’s system of operation for the time period outlined by the franchise agreement. The franchisee does not receive possession rights to the marks or system and the franchisor all the time retains the best to cease the franchisee’s grant-of-license due to any breaches of the agreement.

How to get a franchise license?

According to FTC rules, there are three normal necessities for a license to be thought of a franchise: 1 The franchisee’s enterprise is considerably related to the franchisor's model. 2 The franchisor workouts controls or offers important help to the franchisee in how they use the franchisor's model in conducting their enterprise. 3 The franchisor receives from the franchisee a payment for the correct to enter into the connection and to function their enterprise utilizing the franchisor’s emblems.

Why is it important to protect your investment as a franchisor?

As the franchisor is getting ready to disclose many proprietary products, processes, and services to you , it only makes sense for them to contractually protect their investment. This is also important to you, as it will protect your interests as the overall franchise grows and adds additional franchisees.

What is a franchise agreement?

A franchise is an agreement between two independent parties: the franchisor and the franchisee. One party (the franchisor) offers its business model, brand name, and intellectual property to another party (the franchisee) that will use the resources to start a business according to the existing system.

What is a franchising business?

Franchising is a popular tool to scale business operations worldwide and accounts for a large portion of the U.S. market.

How does a franchisee get royalties?

First, the franchisee purchases the controlled rights and intellectual property from the franchisor business, paying a lump sum contribution or a one-time fee. Secondly, the franchisor is paid by the franchisee for training, equipment, and business advisory services. In the end, the franchisor receives royalties every month.

What is franchising in the US?

Small businesses in the US use the franchising model to grow into national chains and gain a foothold in other locations such as Europe, Canada, and China. On the other hand, overseas franchisors turn to franchises to establish themselves in the US market, using funds provided by the franchisees in the US mainland.

What is gross income in a dealership?

Gross Income Gross income refers to the total income earned by an individual on a paycheck before taxes and other deductions. It comprises all incomes. ) with the franchisor as specified in the contract.

How much does it cost to franchise McDonald's?

Taking McDonald’s as an example, the estimated total costs to launch a franchise range from $1 million to $2.2 million. When it comes to royalties, the franchisee needs to remit 4%-8% of its revenue to the franchisor per month.

What is the FTC?

The Federal Trade Commission (FTC) serves as a federal regulatory body that aims to protect consumers and ensure strong competition in the markets. The Franchise Rule, which is published by the FTC, represents a legal disclosure conveyed to a potential buyer of the franchise from the franchisor.

How to negotiate a franchise agreement?

There are many elements of the franchise agreement, as well as the franchise deal itself, that can benefit from the advice of an attorney. These can include: 1 Reviewing the franchisor's offering circular (the UFOC) and evaluating the opportunity 2 Negotiating points of the final contract 3 Limiting your personal liability by establishing the correct business structure 4 Dealing with trade secrets and other proprietary issues 5 Establishing your own trade name 6 Dealing with state statutes

What is Franchising?

Imagine that you're opening your own McDonald's. To do this, you have to buy a McDonald's franchise. In order to qualify for a conventional franchise, you have to have $250,000 (not borrowed). Your total costs to open the restaurant, however, will be anywhere from $685,750 to $1,504,000, which goes to paying for the building, equipment, etc. Forty percent of this cost has to be from your own (non-borrowed) funds.

How long does a franchise contract last?

The contract ( franchise agreement) details the responsibilities of both the franchisor and the franchisee, and is usually for a specific length of time (typically several years ). Once the contract expires, it must be renewed. State laws often have an impact on the options for this renewal. Advertisement.

What is franchising business?

Think of franchising as paying someone for his or her business strategy, marketing strategy, operations strategy, and the use of his or her name. That's pretty much what franchising is -- you are establishing a relationship with a successful business so you can use its systems and capitalize on its existing brand awareness in order to get a quicker return on your own investment. You are using its proven system and name, and running it by its rules.

Why is franchising important?

This is because franchises typically get up and running faster, and are profitable more quickly. This can be a result of better management as well as a well-known name.

When was the franchise act introduced?

National fair franchising legislation was also introduced. HR 3308, also known as the Small Business Franchise Act, was introduced in 1999 by representatives Howard Coble, R-NC, and John Conyers, D-MI. The legislation would provide franchisees with a right of action in federal court in the event that the corporate franchise violates any provision of HR 3308. It was sent to the House Subcommittee on November 17, 1999. It was tabled during the 106th Congress, but is slated for reintroduction in the 107th Congress. There is bipartisan opposition to the bill in the Congress; however, organizations such as the American Franchisee Association highly support it. Opposition states that the bill tries to establish a "one size fits all" model to franchising, and that simply won't work with the many differences in franchise businesses and systems.

What are the advantages of franchise?

For the customer, the advantages of a franchise include the comfort of knowing what you're getting. You know that the quality of the product or service at one location will be comparable to that of another location. You know what they have and you already know what you like about it. The questions for you as a potential franchisee are: Are you looking for something that is uniquely yours? Or do you simply want to run the show, regardless if it's by someone else's rules?

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How Does It Work?

  • The franchise agreement offers the franchisor the right to exercise control and obligation to assist the franchisee in setting up the business by leveraging its established brand. Typically, the franchisor guides the franchisee in maintaining the brand standards. On the other hand, the franchisee pays the franchisor fees for the franchise rights, b...
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What Is Included in Franchise Agreement?

  • Some of the essential elements that are included in a franchise agreement are mentioned below: 1. Details about the franchisor and franchisee: The first information captured in a franchise agreement is the details of the franchisor and franchisee. It also outlines details about the relationship between the franchisor and franchisee. 2. Duration of the agreement: It is the tenur…
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Example Franchise Agreement

  • Let us take the example of the franchise agreement of KFC US LLC [Source: Franchise Direct]and look at some of the major highlights of the document. 1. Franchise Details: The franchisor is KFC US LLC, a YUM subsidiary! Brands Inc. The franchisee is offered the right to operate a dine-in and carry-out KFC outlet. 2. Training: The franchisee must attend all initial training programs the fran…
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Franchise Agreement Sample Format

  • The following is the snapshot of the franchise agreement format used by Baskin-Robbins Franchising LLC. The full agreement format can be accessed at the SEC.
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Conclusion

  1. It is a legally binding document that outlines the terms and conditions between a franchisor and a franchisee.
  2. A franchise agreement safeguards the franchisor’s intellectual property and ensures consistency of approach among the franchisees.
  3. Both parties should review the franchise agreement with proper legal support before signing it.
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Recommended Articles

  • This is a guide to Franchise agreements. Here we also discuss the introduction and how a franchise agreement works with an example. You may also have a look at the following articles to learn more – 1. Political Risk 2. Operational Risks 3. Risk Parity 4. Downside Risk
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What Is An Agreement of Franchise?

  • The Agreement of Franchise layout determines the terms and conditions, obligations, and restrictions of both the partners involved in a business. The franchise agreement also ensures that the franchisor remains committed to disclosing its key operating information to its franchise partners. Simultaneously, it also provides an ongoing royalty fee th...
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Role and Responsibility of Franchisees According to The Franchise Agreement

  1. There is a validity period mentioned in the franchise agreement during which the Franchisees can enjoy the right to carry on business using the trademark or brand name of the franchisor. Thus, this...
  2. franchise agreement directs that the Franchisees are liable to adhere to the contract and follow the terms and conditions thoroughly; failing to do so can lead to severe penalties and …
  1. There is a validity period mentioned in the franchise agreement during which the Franchisees can enjoy the right to carry on business using the trademark or brand name of the franchisor. Thus, this...
  2. franchise agreement directs that the Franchisees are liable to adhere to the contract and follow the terms and conditions thoroughly; failing to do so can lead to severe penalties and non-renewal o...
  3. The franchise agreement also clarifies that to derive maximum benefits for their businesses, franchisees must build a robust customer base without crossing over the limits set by the franchisor. Th...
  4. The franchise agreement specifies that it is in the best interest of both parties; all the time, fr…

Origin of Franchising

  • The earliest history of the franchise form of business can be traced back to the middle of the 19thCentury in the United States. The I.M. Singer Company and the McCormick Harvesting Machine Company were reported to have joined hands to manage their organisational, marketing, and distributional system. It identifies as one of the earliest forms of the franchising model. Thi…
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What Is A Franchise Agreement?

  • In the United States, a business becomes a franchise if it meets the definition established by the Federal Trade Commission (FTC), known as the FTC Franchise Rule. Under the FTC Franchise Rule, there are three general requirements for a franchise agreement to be considered official: 1. The franchisee’s business is substantially associated with the franchisor's brand. In franchising, …
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How A Franchise Agreement Works

  • The franchise agreement needs to deal with some basic elements, including, but not limited to: 1. Overview of the relationship: This includes the parties to the contract, the ownership of IP, and the overall obligations of the franchisee to operate its business to brand standards. 2. Duration of the franchise agreement: This involves the length of ...
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Before Signing A Franchise Agreement

  • The FTC rule requires that franchisors provide to prospective franchisees a presale franchise disclosure document (FDD), which is designed to provide potential franchisees with the necessary information for purchasing a franchise. Considerations include the risks and rewards, as well as how the franchise compares with other investments. The franchise agreement is long, detailed, …
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Franchise Agreement Pitfalls

  • Franchising is about consistent, sustainable replication of a company’s brand promise, and an agreement must detail the many business decisions that go into creating a franchise system. It’s complex and, in most instances, a contract of adhesion, meaning an agreement that is not readily subject to change. Because a franchise agreement is meant to reflect the uniqueness of each fr…
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