Franchise FAQ

how does a nba franchise make money

by Erling Legros Published 1 year ago Updated 1 year ago
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How Do NBA Teams Make Money?

  • Arena income This portion of a team’s income is tied to profits from the stadium where the team plays. ...
  • Market income Market income has a greater reach than arena income, encompassing the city or region where the team plays. ...
  • Brand income Brand income stems from a team’s broader appeal in the culture. ...
  • Sport income The NBA recognizes that not all teams generate the same income. ...

Key Takeaways. The NBA makes money primarily through television, merchandising, sponsorships, and tickets.

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How profitable are NBA franchises?

The average revenue of an NBA franchise was $213.5 million in the 2020/21 season. This is a 19% drop from the season before ($264 million). Utah Jazz are the only team that had an increase in revenue in the 2019/20 season, with a 16% rise....NBA revenue by team.Chicago Bulls2018$2872019$3012020$3002021$21331 more columns•Nov 1, 2021

Does the NBA make a profit?

Basketball-related income also hits US$8.9bn for the first time. The National Basketball Association's (NBA) revenue for the 2021/22 season topped US$10 billion for the first time.

What is the most profitable NBA franchise?

Here's a look at what each NBA franchise is worth from least to greatest, according to Sportico's total valuations up to December 2021:New York Knicks - $6.12 billion.Golden State Warriors - $6.03 billion. ... Los Angeles Lakers - $5.63 billion. ... Brooklyn Nets - $3.61 billion. ... Chicago Bulls - $3.53 billion. ... More items...•

Do you make money from owning a basketball team?

Owners of NBA teams report earnings around $12-30 million per season year. This is taking home money from $100 million once all the taxes and fees are added up. After counting player salaries', arena costs and maintenance, and other required expenses, the owners take home a decent payday.

What NBA teams are not profitable?

The nine teams that lost money following the sharing were the Atlanta Hawks, Brooklyn Nets, Cleveland Cavaliers, Detroit Pistons, Memphis Grizzlies, Milwaukee Bucks, Orlando Magic, San Antonio Spurs and Washington Wizards. It is notable six of those nine teams made the playoffs last season, including the Cavaliers.

Who makes more revenue NFL or NBA?

League revenues are split between 1,696 total players in the NFL while in the NBA it's only split between 450 players. $8 billion / 1,696 = $4.717 million per NFL player. $3.7 billion / 450 = $8.222 million per NBA player.

Who is the wealthiest NBA owner?

Forbes: LA Clippers' Steve Ballmer richest owner in pro sports.

How much does an NBA franchise cost?

D espite a pandemic that kept arenas mostly empty during the 2020-21 season, the average value of an NBA franchise has risen 13%, to $2.48 billion, since Forbes' last set of valuations, published in February. For the first time, there are three NBA franchises worth more than $5 billion: the New York Knicks (No.

Why are NBA teams called franchises?

Professional sports leagues in North America comprise a stipulated number of teams, known as franchises, which field one team each. The franchises have territorial rights, usually exclusive territories large enough to cover major metropolitan areas, so that they have no local rivals.

Are NBA teams a good investment?

Between 2002 and 2021, the average price return for an NBA team was 1,057% compared to 458% returns on the S&P 500, according to estimates from PitchBook.

How do team owners make money?

The teams and league make more millions. For example, NFL makes about $15 billion in revenue a year. The NBA is around $8 billion. The money comes from a combination of ticket sales, TV rights, digital products (e.g. NBA League Pass), merchandising, licensing, advertising and so on.

What do NBA team owners do?

What role do they play? They own the team. They provide the operating capital necessary to start the team, service any debt load, pay for the arena and arena staff, pay the paychecks of the players and team staff, and represent the team at owner's meetings, where all of the business of the NBA is transacted.

Is the NBA losing money?

The NBA hasn't released revenue numbers for the shortened 72-game season in 2020-21, but Silver addressed reporters on Monday and notified the NBA's revenue was down about 35% last year instead of the estimated 40%. “We lost significant amounts of money.

Does the WNBA turn a profit?

Never - not once - in the history of the WNBA had the league turned a profit. The league has made strides in terms of viewership in recent years, and they recently landed $75 million in investment money that values the entire operation (the league and all of its teams) at $1 billion.

How much profit do the Lakers make?

In the 2020/21 season, the operating income of the Los Angeles Lakers was at 63 million U.S. dollars....Los Angeles Lakers operating income from 2001/02 to 2020/21 (in million U.S. dollars)CharacteristicOperating income in million U.S. dollars2020/21632019/201552018/191782017/181479 more rows•Feb 23, 2022

How much money does the NBA make from China?

NBA China is valued at approximately $5 billion, and the NBA owns 90% of the entity (ESPN owns a 5% stake, and several state-controlled banks collectively own the rest). That would put the China value of each of the league's 30 teams at an estimated $150 million.

How do NBA owners make money?

Owning an NBA franchise is often an emotional investment. For some investors, like Dallas Mavericks owner Mark Cuban, owning an NBA franchise can be very profitable. But that’s not always the case.

What are the factors that determine the revenue of a basketball team?

A team’s total revenue is basically made up of four factors: Sport, Arena, Market, and Brand.

How does brand revenue work?

Brand revenue comes from a team’s broader appeal in the culture. For instance, a teenager outside of LA who buys a LeBron jersey generates brand income for the Lakers. Market size is a big reason for brand revenue since big market teams tend to have larger fan bases outside their town. Having a cool and easily recognizable logo also helps.

What is market size in the NBA?

Market size is the number of people who tune in to watch a team’s home games. As a result, Lakers have a higher market income than, say, New Orleans Pelicans. Market size is a big factor in an NBA franchise’s profitability.

Does team success affect brand income?

Additionally, team success plays a crucial part in brand income . For example, the Warriors. Before their recent successes, Golden State had a relatively small brand influence. However, now everyone knows about GSW and young kids want to be the new Steph Curry.

How much did Vino make in his retirement?

While NBA fans are enjoying Kobe Bryant's farewell tour, Vino will be enjoying a cool $50 million in total earnings, split 50/50 ($25 million in salary/$25 million from off-court endorsements). Bryant will retire having earned $680 million over the course of his NBA career.

How much did Mark Cuban pay for the Mavs?

Mark Cuban paid $280 million for the Mavs back in 2000 (a highly-criticized move at the time), and the franchise is now currently valued at $1.4 billion according to Forbes research. Those critics didn't take the value of stability into account, and that's exactly the kind of team Cuban built with Rick Carlisle and future hall of famer (yes, he is) Dirk Nowitzki.

How much does DeMarre Carroll make?

DeMarre Carroll's four-year, $58 million contract makes him the highest-paid player on the roster and the 12th highest-paid player in the NBA at the small forward position. The Raptors have filled a major void for basketball in the Canadian market, and the team's value has almost doubled since it was purchased by Bell Canada, Rogers Communications for $400 million in 2012.

What was the number 1 NBA team in 2015?

Last season, the Spurs were No. 1 in the NBA in local TV ratings (average of 8.09), which was 9% higher than the previous season. San Antonio's international influence doesn't stop with its players on the court. In November 2015, the team agreed to a sponsorship deal with Swiss watchmaker Tissot.

How much is the Utah Jazz worth?

The Jazz were purchased back in 1986 for just $24 million, and though the team falls into the lower third of team values when compared to the entire league, its current value of $875 million is a solid return on investment considering the Jazz market's metro population is only 1.2 million. 21.

What are the factors that determine a team's value?

A team's total value is made up of four determining factors: Sport, Market, Arena and Brand . Sport is the portion of a team's value attributable to revenue shared among all teams. Market is the portion that comes from its city and market size (which determines the team's revenue per fan).

Who is the face of the 76ers?

Philadelphia 76ers. This may be the only time Carl Landry finds himself depicted as the face of an NBA franchise, and it's solely based on the size of his contract. Landry eats up 9.29% of the Sixers' cap, and he's followed closely by two injured young centers named Joel Embiid (6.61%) and Jahlil Okafor (6.55%).

Why does the NBA share revenue?

The NBA recognizes that not all teams generate the same income. To help create parity between large- and small-market teams, the league enforces revenue sharing. Essentially, this involves all teams pooling their annual revenues in order to redistribute it equally. That way, all teams receive revenue that equals the current salary cap.

Why is market size important in the NBA?

Historically, market size was a big factor in an NBA franchise’s profitability. Not only did it predict the amount of revenue, but larger markets also lured bigger name stars, thus fueling the income cycle further. Market disparity still exists today. Yet digital media helps increase the visibility of small-market teams, thus equalizing the playing field to a certain degree.

How does brand income work?

Brand income stems from a team’s broader appeal in the culture. For instance, a teenager in Wichita, Kansas who buys a LeBron James jersey generates brand income for the Lakers. (Market size is a factor in brand income since high-profile teams tend to have larger fan bases outside of a local market. Having a cool and easily recognizable logo also helps.

What is market income?

Market income has a greater reach than arena income, encompassing the city or region where the team plays. The easiest way to think of market size is as the number of people who tune in to watch a team’s home games. A large-market team such as the Los Angeles Lakers generates far more market income than a team like the Oklahoma City Thunder.

How do arenas generate revenue?

Arenas also generate income through sponsorship deals. Teams with more high-profile players tend to get more lucrative sponsorships.

How much revenue share do you need to be a team?

Of course, in order to reap the full benefits of revenue sharing, a team must generate at least 70% of the league-average income, according to Investopedia. This task remains difficult for small-market teams like the New Orleans Pelicans.

Is team success a factor in brand income?

Team success is a crucial factor in brand income. The Warriors are a great example here, too. Before their recent successes, Golden State had a relatively small brand influence. By the time their streak of finals appearances concluded, however, few teams could rival their brand income.

How does the NBA spend its money?

From player salaries to practice facilities to shelling out money for planes, hotels, food and beverages, the way NBA teams spend their revenue varies greatly among franchises.

How much is the NBA salary cap?

The NBA set the salary cap at $101.869 million for the 2018--19 season, up from $99.903 in 2017--18.

How much does the G League cost?

Teams may or may not put G League costs ($3 million–$5 million) in this line item.

How much money did the NBA make in 2016?

In the 2016-17 season, the NBA generated approximately $861 million in revenue from corporate sponsors. 7  These sponsors include recognizable brands like Statefarm and Anheuser-Busch as the official food and beverage brand of the NBA. Included in sponsorships, are naming rights for NBA arenas.

How does revenue sharing work in the NBA?

Revenue sharing in the NBA addresses the inequitable circumstances between small and big markets. As a result, all teams pool their annual revenue together and redistribute it from high grossing teams to low grossing ones. By these means, each team will receive revenue equal to the salary cap that year. To receive the full revenue sharing benefits, the revenue structure requires small market teams to generate revenue equal to at least 70% of the league average. 8 

What is BRI in basketball?

A majority of revenue generated by the NBA and its subsidiaries is classified as Basketball Related Income (BRI). This includes ticket purchases and concessions, TV deals that deliver the game to viewers' homes, and merchandising rights from jersey and apparel sales. Not included in BRI are proceeds toward expansion teams, fines levied throughout the season, and revenue sharing.

How much is the FCI for NBA games?

According to Chicago sports business firm Team Sports Marketing, the FCI for an NBA game during the 2019-2020 season was $430.25. 5 .

How much did the NBA pay Turner Sports?

When the deal took effect for the 2016-17 season, ESPN and Turner Sports agreed to pay a combined $2.6 billion to the NBA annually. 3  Putting this in perspective, the previous deal signed in 2007 cost both networks $930 million each year.

What year did Nike end its partnership with Adidas?

In June 2015, the NBA decided to end its partnership with Adidas and signed an eight-year, $1 billion contract with Nike. 6  This represented a 245% annual increase from its previous deal. Nike, which had previously produced replica jerseys, began carrying official uniforms at the start of the 2017-18 season. Before this deal, Nike had played a significant role in basketball shoes and apparel. It is estimated that Nike brands control 90% of U.S. basketball shoe sales. Likewise, many of the NBA’s biggest stars have lucrative endorsement deals with the world’s largest shoe and apparel company.

How much is the 2020-2021 salary cap?

The salary cap for the 2020-21 season will be $109.14 million per team, the same level as the previous year. 9 

How Much Do NBA Team Owners Make?

NBA team owners include tech billionaires, successful female executives, and real estate moguls who have turned their passion into profit with successful NBA franchise teams.

What is the NBA known for?

The NBA has made a reputation for itself as being the most innovative of the North American Sports Leagues with television rights, merchandising, ticket sales and more.

How much is the Cavaliers worth?

Despite Lebron James’ departure, the Cavaliers are still worth over $1 billion. The team was able to achieve high ticket sales despite feeling the on-court effects of a Lebron departure.

How much is the NBA team Jordan owns?

As a team owner, Jordan has been impressive. He spent $180 million for majority ownership of the NBA team. The team was rebranded to its original name of the Hornets in 2014. The team is worth over $1.3 billion. It is the 28th most valuable franchise in the league. Since Jordan’s purchase of the Hornets, the team has increased in value by 757%, making his investment 4.7 times better than the S&P 500.

Who owns the Los Angeles Clippers?

Steve Ballmer appears to share the same passion for Los Angeles Clippers as he did as the CEO of Microsoft. Since purchasing the LA Clippers for a jaw-dropping $2 billion, he has worked tirelessly to make the franchise a premier basketball team. Ballmer’s purchase of the Clippers caused ripples in the league as more teams increased in valuation.

Who owns the Orlando Magic?

Founder of Amway, Richard DeVos bought the Orlando Magic in 1991, spending $85 million on the team. The profit from his investment is $1.1 billion. DeVos’ company, Amway was started with a high school friend in 1959. In 2017 alone, it recorded over $8.5 billion in recorded revenues.

Who owns the Mavericks?

The loyalty of fans is due in large part to billionaire, Mark Cuban ’s deep understanding of sports and entertainment and ambition to satisfy the needs of Mavericks fans. Cuban acquired a majority stake in the Mavericks for $280 million in 2000. He says the purchase never crossed his mind as an investment.

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