What was the first transmedia franchise?
Why did audiences become migratory in the digital age?
What year was Spider-Man #1?
What comics were crossovers in the 1960s?
What is the highest grossing movie of all time?
How did Marvel reach this enviable position?
What was the first Marvel movie?
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What was the first transmedia franchise?
The Matrix was the first high profile transmedia franchise by a US conglomerate, and became one of Jenkins’ key case study in Convergence Culture. However, with a worldwide gross of $427,343,298, the final Matrix film, The Matrix Revolutions, grossed less than the first film The Matrix (worldwide gross of $463,517,383).
Why did audiences become migratory in the digital age?
As Henry Jenkins notes, in the digital age audiences became migratory as they moved more freely from one media platform to another. 3 Coupled with this, the wider availability of earlier movies and TV shows in digital formats emboldened screen industries to become more ambitious in long-form storytelling.
What year was Spider-Man #1?
The Amazing Spider-Man #1 (1963) Outside of classical movie serials like Flash Gordon, the sustained continuity of comics was rare in Hollywood cinema – few Bond films acknowledged earlier entries. Similarly, crossovers tended to be confined to low-budget productions such as Frankenstein Meets the Wolfman (Neil 1943).
What comics were crossovers in the 1960s?
Publishers also began to increasingly crossover their characters such as the 1960s issue of The Brave and the Bold in which heroes such as Wonder Woman, Aquaman, and The Flash teamed-up for the first time as the Justice League of America. Following the success of the Justice League of America, Marvel Comics introduced a wave ...
What is the highest grossing movie of all time?
Ten years later the twenty-second film in what was now known as the Marvel Cinematic Universe (MCU) Avengers: Endgame (Russo Brothers 2019) surpassed Avatar to become the highest grossing film of all time. Avengers: Endgame confirmed what was already readily apparent, Marvel Entertainment had dominated Hollywood filmmaking for the past decade, ...
How did Marvel reach this enviable position?
Marvel reached this enviable position by applying the strategies of comic book publishing to transmedia production. When superhero comic books first emerged in the late 1930s young enthusiasts tended to stop reading spandex-clad adventures upon reaching adolescence.
What was the first Marvel movie?
The media conglomerate was attracted to the comic book company following Marvel’s successful early steps into film production with 2008’s Iron Man (Favreau) and The Incredible Hulk (Leterrier), the first films in a planned shared universe. Ten years later the twenty-second film in what was now known as the Marvel Cinematic Universe (MCU) ...
MARVEL'S NEXT PHASE
This story is part of a nine-part series considering the business future of Disney’s crown jewel, the Marvel Cinematic Universe.
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Is Marvel's Daredevil a success?
launched in 2013 and received mainly positive reviews. Daredevil was the first Marvel title to air on Netflix and was hailed as a major success by critics in 2015.
Is there a director for Marvel?
There has rarely been a well-known director attached to the numerous film projects made by the studio. With the exception of possibly Joe Johnson ( Captain America: The First Avenger), the directors of Marvel movies have been mostly unknown talents. Though it is common for studios to bring on A-list directors to manage a franchise, Marvel avoids that trap and trusts their universe is in good hands.
What was the first transmedia franchise?
The Matrix was the first high profile transmedia franchise by a US conglomerate, and became one of Jenkins’ key case study in Convergence Culture. However, with a worldwide gross of $427,343,298, the final Matrix film, The Matrix Revolutions, grossed less than the first film The Matrix (worldwide gross of $463,517,383).
Why did audiences become migratory in the digital age?
As Henry Jenkins notes, in the digital age audiences became migratory as they moved more freely from one media platform to another. 3 Coupled with this, the wider availability of earlier movies and TV shows in digital formats emboldened screen industries to become more ambitious in long-form storytelling.
What year was Spider-Man #1?
The Amazing Spider-Man #1 (1963) Outside of classical movie serials like Flash Gordon, the sustained continuity of comics was rare in Hollywood cinema – few Bond films acknowledged earlier entries. Similarly, crossovers tended to be confined to low-budget productions such as Frankenstein Meets the Wolfman (Neil 1943).
What comics were crossovers in the 1960s?
Publishers also began to increasingly crossover their characters such as the 1960s issue of The Brave and the Bold in which heroes such as Wonder Woman, Aquaman, and The Flash teamed-up for the first time as the Justice League of America. Following the success of the Justice League of America, Marvel Comics introduced a wave ...
What is the highest grossing movie of all time?
Ten years later the twenty-second film in what was now known as the Marvel Cinematic Universe (MCU) Avengers: Endgame (Russo Brothers 2019) surpassed Avatar to become the highest grossing film of all time. Avengers: Endgame confirmed what was already readily apparent, Marvel Entertainment had dominated Hollywood filmmaking for the past decade, ...
How did Marvel reach this enviable position?
Marvel reached this enviable position by applying the strategies of comic book publishing to transmedia production. When superhero comic books first emerged in the late 1930s young enthusiasts tended to stop reading spandex-clad adventures upon reaching adolescence.
What was the first Marvel movie?
The media conglomerate was attracted to the comic book company following Marvel’s successful early steps into film production with 2008’s Iron Man (Favreau) and The Incredible Hulk (Leterrier), the first films in a planned shared universe. Ten years later the twenty-second film in what was now known as the Marvel Cinematic Universe (MCU) ...
