Franchise FAQ

how much is an american girl franchise

by Murl Nikolaus MD Published 1 year ago Updated 1 year ago
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Full Answer

How much does a create your own American Girl Cost?

$210Cost and Contents For a purchase cost of $210 the purchaser receives: The complete customized doll (called "One of a Kind" doll) One line-exclusive outfit, essentially serving as a meet outfit.

Is American Girl a franchise?

The film spawned a franchise that was followed by Felicity: An American Girl Adventure (2005), Molly: An American Girl on the Home Front (2006), along with the 2008 theatrically released film Kit Kittredge: An American Girl, starring Abigail Breslin. In 2009, HBO premiered An American Girl: Chrissa Stands Strong.

How much is American Girl company worth?

She founded the Pleasant Company in 1986. The company makes American Girl dolls, accessories, and books. Rowland sold the company to Mattel in 1998 for $700 million....Pleasant Rowland Net Worth.Net Worth:$310 MillionGender:FemaleProfession:Entrepreneur, Writer, BusinesspersonNationality:United States of America1 more row

Who is American Girl owned by?

MattelAs a wholly owned subsidiary of Mattel, we are one of the nation's top omni-channel marketers, with direct, retail, and publishing divisions to serve the American Girl brand and our customers.

Who is the CEO of American Girl?

Barbarella CoatesAmerican Girl Key Executives Barbarella Coates serves as the CEO / President of American Girl.

How much did American Girl dolls cost in the 90s?

In the '90s, the dolls cost $82 plus shipping and handling.

Which American Girl doll is most valuable?

1. Molly McIntire. Now that she has been discontinued, Molly dolls can be found online for as low as a few hundred dollars and as high as $1,200. Molly, along with an extensive collection of clothes and accessories can be found for an asking bid of $1,124.99.

Is American Girl still popular?

American Girls are still popular because despite all of the newer brands that have started to manufacture 18-inch dolls, American Girl still remains the standard in quality. They are also very popular because many of today's moms had American Girl dolls when they were children.

How much did Mattel Buy American Girl for?

$700 million2022 America's Self-Made Women Net Worth Rowland built American Girl into a $300 million (sales) business and sold it to Mattel in 1998 for $700 million.

Why is American Girl closing?

American Girl originally signed a 15 year lease that ended last year, and then renewed for another year during the pandemic. As of right now, they have not renewed their lease. All hope is not lost, however.

Who is the oldest American Girl doll?

Samantha, Kirsten and Molly, the first three dolls in the series, debuted in 1986 and were retired between 2008 and 2013. Felicity, Addy and Josefina were introduced in the 1990s and retired in the mid-2010s.

Are American Girl dolls worth any money?

For most people, chances are they're not going to make a fortune selling their old American Girl doll. Most likely, the doll has been taken out of its box, played with, and has some wear and tear. Only the oldest, mint, in-box dolls with authentic paperwork included are going to sell for thousands of dollars on eBay.

How many American girls are there?

American Girl expanded its collection of historical dolls over time, adding characters from different eras and walks of life. There are currently 11 historical American Girl characters available for purchase for $98 each: Addy, Felicity, Josefina, Julie, Kaya, Kit, Maryellen, Melody, Nanea, Rebecca, and Samantha.

What is the difference between a truly Me doll and an American Girl doll?

Truly Me (originally American Girl of Today in 1995; shortened to American Girl Today in 1996; renamed Just Like You in 2006; renamed to My American Girl in 2010; and renamed to the current name in 2015) is the line of clothing and dolls that are intended to reflect a more modern time than that of the Historical ...

How long has American Girl been around?

Looking for a fun way to teach girls about American history, Pleasant Rowland founded American Girl in 1986. Initially, the dolls were only available through a catalog. And, yes, every kid in the '90s wanted or had one.

What is the most popular American Girl doll?

Best-selling dollsMaritza™ Doll, Book & Accessories. ... Makena Williams™ Doll, Book & Accessories. ... Evette™ Doll, Book & Accessories. ... Maryellen Larkin™ Doll, Book & Accessories. ... Rebecca Rubin™ Doll, Book & Accessories. ... Nanea Mitchell™ Doll, Book & Accessories. ... Kit Kittredge™ Doll, Book & Accessories.More items...

How much did American Girl doll sales fall in 2020?

Following four years of declining sales at Mattel, American Girls sales rose 13% in the fourth quarter of 2020.

When did American Girl come out?

"WellieWishers" redirects here. For the TV series, see WellieWishers (TV series). American Girl is an American line of 18-inch (46 cm) dolls released on May 5, 1986 by Pleasant Company.

What is an American girl doll?

American Girl is an American line of 18-inch (46 cm) do lls released on May 5, 1986 by Pleasant Company. The dolls portray eight- to twelve-year-old girls of a variety of ethnicities, faiths, and social classes from different time periods throughout history. They are sold with accompanying books told from the viewpoint of the girls. Originally the stories focused on various periods of American history, but was expanded to include characters and stories from contemporary life. Aside from the original American Girl dolls, the buyer also has the option to purchase dolls that look like themselves. The options for the line of Truly Me dolls include eye color, face mold, skin color, hair texture, and hair length. A variety of related clothing and accessories is also available. A service for ordering a custom-made doll with features and clothing specified by the owner, dubbed Create Your Own, has also been introduced in 2017.

What is the historical character doll?

The Historical Characters line of 18-inch dolls, which were derived from the 18-inch dolls made by Götz in West Germany (known as Germany from October 1990) during the late 1980s to the 1990s, were initially the main focus of Pleasant Company, founded by Pleasant Rowland in 1986. This product line aims to teach aspects of American history through a six-book series from the perspective of a girl living in that time period. Pleasant Rowland came up with the idea after she returned from a trip to Colonial Williamsburg, where she noticed there was a significant void in the toy market for younger aged dolls and saw an opportunity to provide an alternative to baby and adult dolls. Although the books are written for girls who are at least eight years old, they endeavor to cover significant topics such as child labor, child abuse, poverty, racism, slavery, animal abuse and war in manners appropriate for the understanding and sensibilities of their young audience.

What are the options for the Truly Me dolls?

The options for the line of Truly Me dolls include eye color, face mold, skin color, hair texture, and hair length. A variety of related clothing and accessories is also available .

When did Pleasant Company release American Girl of Today?

In 1994 , Pleasant Company released a line of contemporary dolls called American Girl of Today. In 2006, the product line was renamed Just Like You; it was changed again in 2010 to My American Girl, and in 2015 to Truly Me. This line has included eighty-eight different dolls over the years.

Who was the first doll in American Girl?

The first doll in the line was Tenney Grant, an aspiring country singer and songwriter. Other dolls of the contemporary line include Logan, Tenney's bandmate and American Girl's first ever boy doll, and Z Yang, who is interested in photography and making stop motion videos.

How much do American Girl dolls cost?

Four years ago, American Girl launched a new brand of $60 dolls for preschoolers called Wellie Wishers, who live in the present day and teach kids about empathy and friendship. For $98, you can also design a doll from scratch—customizing its hair color, nose shape, and skin tone—to look exactly like your child. (American Girl dolls have always been on the more expensive end of the toy market: The original doll and book combo cost $82 in 1986, which is about $150 today adjusted for inflation.)

Who owns American Girl?

American Girl—which was founded by schoolteacher Pleasant Rowland in 1986 and then acquired by Mattel in 1998—has evolved beyond its roots in historical fiction. After decades of growth, the brand’s sales have been in free fall for the last few years. In 2018 alone, sales dropped by 28% compared to 2017. In contrast to Molly, the brand’s current Girl of the Year, Blaire Wilson, lives in our own time and aspires to be a farm-to-table chef. In her book, Blaire’s biggest challenge is finding time for her best friend while also helping to plan a wedding on her family’s farm.

What is the $60 doll called?

There’s a line of $60 baby dolls for toddlers called Bitty Baby, which have no story attached to them at all. Four years ago, American Girl launched a new brand of $60 dolls for preschoolers called Wellie Wishers, who live in the present day and teach kids about empathy and friendship.

Why is American Girl so unique?

In other words, there’s an argument to be made that the brand might do better if it invested more heavily in the historical storytelling instead of building elaborate in-store doll hospitals. “American Girl used to be something distinctive because of its historical roots,” says Horrocks. “Parents felt like they could justify the expense because it was educational.”

What was the first African American doll?

It wasn’t until 1993 that the brand featured its first African American character, Addy Walker, who escaped from slavery with her family during the Civil War. After the acquisition, Mattel seems focused on telling stories that encompass a broader array of American experiences.

What is American Girl's mission?

The company’s mission was to publish books about girls living in different periods of American history—like the Pioneer Era or the Revolutionary War—and sell dolls based on each character. advertisement.

What is American Girl's business challenge?

American Girl is tasked with a tricky business challenge: It must win over today’s children by creating dolls, content, and experiences that resonate with them, while also winning over their parents, who like me, are yearning for the brand that shaped their own childhood.

Why the American Girl Doll franchise is a great tool for teaching children about history and social issues

As a little girl, I used to be obsessed with the American Girl Doll franchise. I have such fond memories of my grandparents taking me to the American Girl Doll store in the Grove. I loved the store so much because the dolls weren't just their to look pretty--each doll had a historical background and story to go along with her.

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How much did Pleasant Rowland make from American Girl?

She funded the venture with $1.2 million she earned from royalties as a textbook author. Rowland built American Girl into a $300 million (sales) business and sold it to Mattel in 1998 for $700 million. Since 2001, she has restored more ...

What inspired Rowland to create dolls and books about girls growing up in different periods of history?

A trip to Williamsburg, Virginia inspired Rowland to create dolls and books about girls growing up in different periods of history.

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Overview

American Girl is a line of books, movies, dolls, and accessories based on pre-teen girl characters from various periods of history including the 21st century. Several of the characters from the American Girl books have since had their stories adapted into films, the majority of them released as direct-to-DVD or television films, with the exception of Kit Kittredge: An American Girl, which was a theatrical release. Starting with the debut of the Maryellen Larkin doll, American Girl has since …

Reception

Dolls and accessories

Films

The company has drawn criticism for the expense of the dolls, which cost $115 without accessories as of December 2014. Buyers can easily spend more than $600 for a doll, outfits, accessories and lunch in the company's store in New York. Some aspects of the doll's characters and history have also provoked controversy. Some observers questioned why Addy, American Girl's first African-American historical character released in 1993, was portrayed first as a slave (…

American Girl Store

The Historical Characters line of 18-inch dolls, which were derived from the 18-inch dolls made by Götz in West Germany (known as Germany from October 1990) during the late 1980s to the 1990s, were initially the main focus of Pleasant Company, founded by Pleasant Rowland in 1986. This product line aims to teach aspects of American history through a six-book series from the perspective of a girl living in that time period. Pleasant Rowland came up with the idea after she …

Magazine

In 2004, American Girl teamed with Julia Roberts' Red Om production company and to create the first American Girl direct-to-video movie, Samantha: An American Girl Holiday. The film spawned a franchise that was followed by Felicity: An American Girl Adventure (2005), Molly: An American Girl on the Home Front (2006), along with the 2008 theatrically released film Kit Kittredge: An American Girl, starring Abigail Breslin. In 2009, HBO premiered An American Girl: Chrissa Stands Strong. In J…

Online marketing and philanthropy

The American Girl store sells American Girl dolls, clothes, and accessories. The first store, the 35,000 square-foot American Girl Place, designed by Nancye Green of Donovan/Green, debuted in Chicago in 1998. The original American Girl Place on Chicago Avenue also had a restaurant and 150-seat theater. It was followed by stores in New York City and Los Angeles.

See also

The American Girl magazine was run by the American Girl company. It was started by the Pleasant Company in Middleton, Wisconsin in 1992, with the first issue dated November/December 1992. Aimed towards girls ages 8–14, the bimonthly magazine included articles, recipes, advice columns, fiction, arts and crafts, and activity ideas. American Girl announced in late 2018 that the January/February 2019 issue would be the magazine's last.

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