Franchise FAQ

how to build a franchise sales plan

by Meaghan Greenholt Published 2 years ago Updated 1 year ago
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Why did Vision Express go to court?

How does Synuma help franchisees?

What should a franchise business plan include?

What is a franchise introduction?

What is royalty fee structure?

What was Ray Kroc's dream?

What should a franchise product description include?

See 2 more

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What Is A Franchise Business Plan?

Although you probably have some kind of plan for your franchise company, a franchise business plan is a formal document that you can share with others. It should serve as an overview of your franchise as it stands today and include a plan for success over the next 10 years.

Why Should Franchisees Have a Business Plan?

But why do you need a formal business plan, anyway? Isn’t a strategy enough?

What Should My Franchise Business Plan Include?

It usually takes hours of research to write a business plan. Fortunately, you’re part of a franchise system, so a lot of the work is already done for you. Tap your franchisor to help you write a well-rounded franchise business plan that gets results.

Why do you need a business plan when taking a loan?

This is exactly why you need a business plan. This plan helps lenders in assessing the borrower and the business if it is profitable in the future or not.

Is a business plan intended to get funding?

Yes, the plan is not intended only to get the funding. Instead, it forces you to take the investment seriously and to anticipate the challenges that may happen during the business opening. In other words, it sets your expectations right.

What Is a Franchise Business Plan?

A franchise business plan is a plan to start and/or grow your franchise business. Among other things, it outlines your business concept, identifies your target customers, presents your marketing plan and details your financial projections.

What Are the Main Types of a Franchise Business?

The most common types of franchises are job franchise, product or distribution franchise, business format franchise, investment franchise, and conversion franchise .

What are the main sources of revenue for franchise businesses?

The main source of revenue for franchise businesses are franchise fees and royalty fees. Some also earn from other fees like distribution fees, site assistance fees, training fees, technologies, and rebates. The key expenses for franchise businesses are inventory, payroll, marketing and advertising, rent and loans.

What are the sources of financing for franchises?

Among the most common sources of funding for a franchise business are commercial bank loans, SBA loans, personal savings and friends and family loans/gifts. There are also lenders that can supplement other loans with equipment financing and business lines of credit.

Updating Websites

When is the last time you updated your website? If it’s full of outdated information and graphics or doesn’t display well on mobile devices, you could be losing out. Accurate Franchising, Inc. can help you redesign your website, so it’s sure to get the attention of prospective investors.

Utilizing Paid Ads

Paid ads are a great asset when used strategically. Social media sites like Facebook can help send your message to people who are interested in starting a business like yours, right where they spend their free time online.

Vitalizing and Adding Content

The more great content your franchise has, the better. People rely on the internet more than ever to inform their investment decisions, and adding relevant content is a great way to let them get to know every aspect of your brand.

Monitoring Metrics to Improve Based on Actual Results

Accurate Franchising, Inc. is invested in helping your brand succeed. We’re not content to help you rebuild your marketing program and then step back – we monitor the results and adjust our strategy in real time so that you can see the best possible results.

Why did Vision Express go to court?

In 2018, several franchisees took their Vision Express franchise to court for coercion. The claimants felt they had been pushed into signing their franchise agreements—a claim the court found to be credible. The case highlighted the fact that not all contractual exclusions are enforceable. The franchise sector marches in lock-step to a huge array of regulatory confusion, and both franchisors and franchisees must overcome it. Drafting a tight franchise agreement is no solution. Fairness and truth must prevail. Vision Express misrepresented their franchise in three areas:

How does Synuma help franchisees?

It will support your initial franchisees and offer you a more hands-free management process.The Development and Operations Modules won’t require you to develop your own systems, but membership gives you access to potent development tools that will support your roll-out where it counts for you. This is, after all, a unique brand that should be guided by your own values and priorities. Nobody ever achieved grand dreams by fitting inside someone else’s cookie cutter. Your roll-out plans will be very different if you’ll be relying on CRM software, so bear it in mind when you write your franchise business plan.

What should a franchise business plan include?

Your SWOT analysis will serve you more than it does your funders, but it’s integral to your competitive edge. It should include your brand’s strengths, weaknesses, opportunities, and threats, both in terms of your brand and whether franchising offers its best chance of success. Your SWOT positions you in the market alongside your rivals, so it will tell you if you need to pivot or diversify yourself before you launch. The market research you collect will unveil the fundamental problems that could annihilate your dream.

What is a franchise introduction?

Your franchise introduction is potentially the last thing your potential investors will read about your franchise, so it needs to be compelling. It’s typically a three-page management overview of your franchise covering your business goals, description, and justifications for franchising your business. Include your profit milestones, competitive differentiation, and geographical considerations. The rest of your franchise business plan will pull apart all of these numbers in greater depth.

What is royalty fee structure?

Your royalty fee structure determines how sustainable your franchise will be. It covers your running fees while providing one of your core regular income sources. Your choice of fixed or percentage rates can mean the difference between firecracker profits and a monthly slog, but set it too high and you risk chasing away recruits. CRM software will do the number crunching on your behalf, running as many simulations as you need to find a reliable structure.

What was Ray Kroc's dream?

When Ray Kroc transformed McDonald’s from a neighborhood store into a global legend, he had a thousand dreams about taking the concept to the entire world, but one dream ruled them all: the desire to create a burger recipe that could be repeated customer after hungry customer without losing any quality. Once he’d struck beefy gold, his next dream was to do it repeatedly across franchises. To achieve that, he decided to start small. He built uniform systems to cover everything from his first unit’s administration to its management style and trademark. Only once he’d achieved that did he roll his business out to franchisees, and his slow, steady work was the reason for its resounding success. Today, it’s also the reason new franchisors use the Ray Kroc roll-out strategy.

What should a franchise product description include?

Your product description should outline your development stage, pricing strategy, and any research and development you intend to do in the near future.

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