Franchise FAQ

how to calculate franchise fee game theory

by Prof. Brenna Kshlerin DDS Published 2 years ago Updated 1 year ago
image

The franchise fees are normally calculated in the following four ways:

  • fixed fee;
  • percentage of weekly or monthly revenue;
  • a percentage of each specific item sold; or
  • total percentage of profit.

Full Answer

What Factors Are Involved in Determining the Franchise Fee?

What is franchise fee?

How to calculate franchise amortization?

Why do companies set a low franchise fee?

Can franchise fees be set based on competitors?

Do franchises have to have a flat fee?

Do franchise fees have to be recorded?

See 4 more

About this website

image

How to compute your Franchise Fee and Royalty Fee - Francorp Philippines

Looking at these important points, the franchisor should therefore weigh how much mark-up to add on products supplied and the amount of royalty to charge to cover all expenses in maintaining the franchise organization and generate worthwhile revenues while giving the franchisees an attractive return on its investment while still providing customers great value for their money.

How the Franchise Fee is Determined

No doubt one of the questions you have as you’re looking to franchise your business is, “How is the franchise fee determined?” This is a great question simply because there is a misconception out there about how a franchise fee is determined.

Determining the Initial Franchise Fee | FranSource

A related question is “what percentage of the Franchise Fee does a Franchisor typically ‘net?’” This will vary in large part based on the cost and expense factors previously discussed.

What are the fees associated with franchising?

That isn’t the only fee you’ll pay, though. Other fees associated with franchising include: • Marketing and advertising fees.

What is initial franchise fee?

The initial franchise fee is what you pay when you first license the franchise. Initial franchise fees may appear to be quite steep at first. Do be aware that they’re often designed to cover a good deal of assistance to the prospective franchisee. Initial franchise fees may include the costs of: • Site identification.

Why do franchisors offer reduced fees?

They offer a reduced rate to reward franchisees who take a gamble on the new franchise.

Why are franchise fees so high?

Franchise fees may seem high at first. They often provide access to everything a business needs to succeed. What’s more is that they provide the gateway to a business that’s already proven itself to perform in the market.

Why do people count out franchises?

It can also take a fair amount of cash. Some people count franchises out due to concerns about franchise fees. What are these fees, why are they charged, and how much can you expect to pay?

Do franchisees pay the franchise fee?

After paying the initial fee, the franchisee will continue to pay the franchisor so long as they operate a franchise unit.

Do you need an estimate for franchise fees?

You’ll need an estimate of franchise fees to create an accurate budget. You’ll also need that estimate if you’re looking for financial backing. When calculating franchise fees, the UK depends somewhat on the franchise opportunity you’re looking at. Different franchisors set their fees.

What are the downsides of franchise fee calculation?

However, t he downside of this method of fee calculation is that if the franchise does not have a central system to record sales, the revenue can be difficult to measure. This can also create issues where the bulk of sales are completed in cash.

What is the most important franchise fee?

One of the most important ongoing franchise fees is the marketing levy. These monies are paid into a marketing fund which is an account held and controlled by the franchisor. The funds will be used to pay for national marketing campaigns and associated expenses, to promote the franchise network and attract more customers.

What is fixed fee?

Fixed Fee. Fixed fee is a fee that a Franchisee needs to pay the Franchisor every week or month. This does not vary from week to week or month to month based on variables in the business. There is generally a provision that allows the Franchisor to change this amount regularly.

What is required of a franchisor?

Franchisors are required to disclose particular information about the franchise network to new and existing franchisees in accordance with the Franchising Code of Conduct. This information must be provided in a disclosure document. This document will need to set out the setup costs of the franchise and the ongoing fees for the business.

What does a franchisor do?

The franchisor will provide the new franchisee with assistance to find and locate suitable premises for the new franchise. In addition, the franchisor will typically help with inspecting the premises and assessing their suitability.

Why is the variability method beneficial?

The variability of this method is beneficial for the franchisee. If they are not making much revenue, then their fee for that month will be lower. If they are making higher revenue, then the fee will be higher. This method also helps franchisees calculate the prices of products or services, knowing what portion of the sale they should account for to cover franchise fees and running costs.

What does franchising fee cover?

These fees might also cover some initial equipment or stock required for the operation of the business. For example, if the business is a mobile franchise, franchisors might include a fee option for the purchase of a van or tools required for the business.

What do franchisors expect their franchisees to pay?

Franchisors will generally request payment for allowing you to use their intellectual property and branding, as well as a fee for their assistance to operate the franchise.

What happens to franchise percentage if it is not making money?

Conversely, when the franchise is doing well, the percentage is higher.

Why is fixed fee method beneficial?

A fixed fee method of calculating fees can be beneficial to both the franchisee and the franchisor, as it provides certainty when making business decisions and financial plans.

What is a fixed fee?

Fixed Fee. A fixed fee is a set amount that a franchisee is required to pay on a weekly or monthly basis, irrespective of the performance of the franchise business. For example, $100 per week. The franchise agreement may allow the franchisor to alter the set amount at different points of the franchise term.

How to contact LegalVision franchise lawyers?

If you have any questions, contact LegalVision’s franchise lawyers on 1300 544 755 or fill out the form on this page. Webinars.

Does the initial upfront payment cover training fees?

training fees for the operation of the franchise. Generally, the initial upfront payment will cover the initial training fees. However, any ongoing training is usually provided at the franchisee’s expense; marketing fees. As a franchisee, you may need to contribute towards a marketing fund on an ongoing basis; and.

How to determine franchise fee?

In addition, when determining the initial franchise fee, a Franchisor may also elect to include all or some of the following costs and expenses: 1 An allocation for the total costs and expenses incurred in developing the franchise operation. 2 An allocation for the costs and expenses incurred for the development of franchise advertising and marketing materials. 3 Franchise-related sales costs (i.e. sales commissions) and other related expenses (i.e. personnel costs). 4 Expenses related to on-site support provided by the Franchisor prior to and/or during the Franchisee’s grand opening period. 5 Other hard costs incurred by the Franchisor in establishing a new franchise (i.e. training materials, supplies, equipment) if these costs are included in the initial franchise fee.

How much of a franchise fee is net?

This being said, it is not unusual for a Franchisor to “net” 25% or more of the initial franchise fee after deducting all costs and expenses associated with the grant of a franchise. It is also important to remember that a portion of the franchise fee typically includes a recoup of certain expenses the Franchisor previously incurred, such as costs and expenses associated with the development of the franchise operation and production of franchise advertising and marketing materials. This often means that the net cash flow generated from the initial franchise fee may be much higher than the net profit when these additional expenses are included as a portion of the franchise fee. However, as additional franchises are granted and these development costs and expenses are fully recouped, the net profit generated from the initial franchise fee obviously increases.

What is franchise allocation?

An allocation for the costs and expenses incurred for the development of franchise advertising and marketing materials.

Why do franchise companies break even?

In addition, some franchise companies choose to “break even” on the initial franchise fee to reduce a Franchisee’s barrier to entry in terms of the total initial investment. Other Franchisors may actually choose to “lose” money on the initial franchise fee as they understand they will make it up many times over through the ongoing royalty fees generated from a successful Franchisee.

Is franchise fee justified?

However, when the franchise fee is properly determined based on a thorough evaluation of the specific factors outline d in this article, the franchise fee is more easily justified and understood by potential Franchisees.

What Factors Are Involved in Determining the Franchise Fee?

Some of the basic factors considered when establishing a fair franchise fee include:

What is franchise fee?

What Is a Franchise Fee? When you purchase a franchise, you become a business owner while benefiting from the goodwill the product or service has already established in the market. The franchise fee gives you the right to use the franchise name, logo, and branding for a specific time period.

How to calculate franchise amortization?

To determine the amortization amount, divide your franchise fee by the length of amortization. For example, if the franchise fee is $100,000 and the franchise agreement is longer than 15 years, divide the fee to get an annual deduction amount of $6,666.67. You can also opt for monthly amortization. Divide your yearly amount by 12.

Why do companies set a low franchise fee?

Some companies even decide to set a low franchise fee to encourage new franchisees to buy into the business. Often, they plan to make up the "lost" money over time in royalty fees and sales profit from the franchise.

Can franchise fees be set based on competitors?

Although many businesses set a franchise fee based on the fees set by their competitors , this is not necessarily the most effective method of establishing this fee. That's because these fees can be dramatically different even within the same industry.

Do franchises have to have a flat fee?

When a business has many franchises, they may establish a flat franchise fee even though some locations are more profitable than others , rather than coming up with a new fee for every new franchise. In this way, the high-performing franchises supplement the cost of the additional support that tends to be required of franchise locations that earn less profit.

Do franchise fees have to be recorded?

Franchise fees should be recorded at full value in your business's financial books. It is also listed under the intangible assets section. The yearly or monthly amortization amount must also be recorded. This should be done the same way every time no matter what amortization schedule you decide to use.

image
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z 1 2 3 4 5 6 7 8 9