Franchise FAQ

how to evaluate an existing franchise

by Tyrell Koch Published 2 years ago Updated 1 year ago
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How To Determine The Current Value Of An Existing Franchise

  • Start with the Balance Sheet When looking into how to value a business, any preliminary efforts will likely start with the balance sheet. The balance sheet is a breakdown of the business’ assets and liabilities. ...
  • Assess Revenue Revenue is one of the most controversial statistics for assessing business valuation. ...
  • Use an EBITDA Multiple ...
  • Analyze the Cash Flow Generated ...
  • Study the Sale of Comparable Businesses ...

Reviewing Valuation Methods
Franchises are often valued based on a multiple of revenue, cash flow, or earnings before interest, taxes, depreciation, and amortization (EBITDA). As the name implies, the EBITDA method adds back some expenses to the earnings total, and a franchise can be valued at 4 to 5 times EBITDA.

Full Answer

How to choose the best franchise?

What to look for when choosing a franchise

  • A strong support system for franchisees. ...
  • Investment in your potential. ...
  • The franchisor's professionalism. ...
  • Mutual expectations. ...
  • Sales and business approach. ...
  • Online reviews. ...
  • Feedback from current franchisees. ...
  • Discussions at official events. ...

How to determine if a franchise is successful?

  • What are your reasons for wanting to own a franchise? ...
  • Are you driven by financial earnings? ...
  • Do you mesh well in the corporate environment? ...
  • Do you enjoy working hard, even if the reward seems distant?
  • Are you independent? ...
  • Are you a risk taker?
  • Do you generally have a positive outlook toward your endeavors?
  • Do you consider yourself to be a “people person”? ...

More items...

How to make your own franchise in 5 steps?

  • Set Realistic Goals. Franchising is more of a marathon than a sprint. ...
  • Research Your Competitors. ...
  • Develop Your Franchise Offering for Both Individual and Multi-Unit Sales. ...
  • Make Sure Your FDD Is Compliant for Every State. ...
  • Learn Franchising and Get Involved in the Franchise Community. ...

How much to invest in a franchise?

What Is The Start Up Cost For A Qt Station?

  • Investment Range: $25,000 and $30,000.
  • Franchise Fees: $25,000
  • Cash Investment: $25,000
  • Royalty fee: 5% of the monthly gross revenue

How many years of financials should a franchise have?

What is franchise training?

Is Forbes opinion their own?

About this website

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What questions to ask when buying an existing franchise?

Some of these questions are:How long have you been in business?What made you choose this franchise?How would you rate your relationship with the franchisor?How would you rate the initial training?How would you rate the marketing programs?Are you aware of any franchisees who are unhappy in this business?More items...•

How do you know if a franchise is good?

Signs of a great franchise opportunityIndustry growth. What is the growth potential of the industry you're considering? ... Unit growth. ... Strong support from the franchisor. ... Good management. ... Marketing and advertising support. ... Satisfied franchisees. ... Adequate earnings. ... Sound financial statements.More items...

What are the five qualities of a good franchise?

5 characteristics of a good franchiseeAbility to follow instructions. The foundation of the franchise model is that all franchisees follow the same system, offering the same products and services in their respective territories. ... Adaptable to change. ... Driven. ... Similar qualities to franchisor. ... Forward-thinking.

What are the 3 conditions of a franchise agreement?

The key elements of a franchise agreement generally include: Territory rights. Minimum performance standards. Franchisors services requirements.

What makes franchise successful?

A franchise becomes successful because people recognize the brand, and people know the brand because of consistent services. This is why a standardized business process is essential to running a successful franchise.

How do we assess a potential franchise and why?

How much money will this franchise cost before it becomes profitable? Can I afford to buy this franchise? Can I make enough money to make the investment worth my time and energy?

Which characteristic do successful franchise owners have *?

Ability to hustle Business owners do what it takes to succeed by constantly communicating with their customers, staff, and other franchisees. They are also constantly thinking about bringing community awareness to their product and its value to the community. Marketing is also very important.

What basic skills will your franchise need?

5 “Must Have” Skills to be a Successful Franchise OwnerMarketing Skills. ... Business Management Skills. ... A Business Owner Mentality. ... Family Support. ... Ability to Follow a System.

How are franchises ranked?

The ranking is based on an evaluation of each company's costs and fees, size and growth, franchisee support, brand strength, and financial strength and stability. The list includes both public and privately held companies, and has been published annually since 1980.

How do you assess your prospects as a franchisee?

' " Short of intelligence tests, a candidate's work history, academic achievements, vocabulary, and general presence will provide the clues you're looking for. Be sure to look at those personal skill sets that will help the franchisee succeed.

Is franchising a great opportunity?

Franchising allows bigger businesses to branch out and grow while giving people the opportunity to run their own business with the help and support of a larger company that has a proven formula for success.

Should you join a franchise?

When you join a franchise, you get the best of both worlds. You get the freedom and control of being your own boss, able to make decisions for yourself that affect your own future, happiness and success. But you also get the support, network and infrastructure of being part of a larger organisation.

How To Evaluate a Franchise Opportunity - Atlanta & Denver

Making the Final Decision Completing your research brings you to the most critical moment of all–making a decision. Evaluate the problem you’re trying to solve–low pay, no job, no challenge, lack of control, inability to build your net worth–and look at this franchise as a possible solution.

Evaluating Franchise Opportunities - Franchise Opportunities ...

Franchising statistics show that the success rate for franchise-owned businesses is very high, but not all franchises are created equal. So, how do you evaluate franchise opportunities?

How to make a decision about a franchise?

Don’t become a dreamer. You must be realistic about the future. Then set a final date (3 to 5 days should be enough) and MAKE A DECISION. If you reject the franchise, begin the process again with another company. Time is fleeting and you must work at solving your problem promptly.

What to do if a franchisor doesn't give you a list of franchisees?

If a franchisor (or business opportunity seller) will not give you a list of its franchisees, you should heed the red flashing lights and end discussions.

Why is franchising important?

The location that the business occupies. The franchisor helps with professional site selection. This is critical for site-specific businesses as is the demographic survey that confirms that your territory contains enough target customers.

What happens if a franchisor gets a black eye?

If the company gets a black eye, it will adversely affect you, too. Understand the extent of your restricted or exclusive territory and verify that it makes sense to you and your advisors. Also be sure you compare your favorite franchisor with others in the same industry.

How to find your hidden talents?

If you don’t enjoy math, an accounting franchise isn’t for you, etc. Often outside sources can help here. A personality and aptitude test (similar to those used by major corporations) will help you discover your hidden talents. Determine the earnings capability.

What is franchising a product?

The product or service that is delivered to its customers. The franchisor has proven the need for the product or service. The existing units are already addressing that need. The franchisor has developed a specific business plan showing how to market to its customer base, how to price, sell and deliver the product or service too! There will be training on hiring and training employees to help run the company; guidance on pay schedules and benefits; and details (often computer software) to help manage your money.

What is buying power in franchising?

You will know when you begin, if you have enough money to get started. Buying power will keep costs down and following the prepared plan will help you reach profitability in short order.

How long should a franchise owner spend on operating costs?

Understanding how franchises are valued. To get the most money from the sale of an existing franchise unit, the seller should prepare to spend two to three years controlling operating costs and creating clean financial records. Franchise owners that cannot or do not take the time to do so run the risk of losing money in the long run.

Why should sellers be able to demonstrate positive trends in gross sales and EBITDA?

The seller should be able to demonstrate positive trends in gross sales and EBITDA because doing so will increase the value of the unit in question.

How much is a cash flow multiplier worth?

The average range for cash flow multipliers is four to five times EBITDA. Therefore, if a business has clean tax returns showing $100,000 in EBITDA and an assumed five times cash flow multiplier, that business would be worth $500,000. However, if that same business could prove only $60,000 in EBITDA, and the multiplier remained the same, it would be worth $300,000.

How long should lease rates be held steady?

A lender will want to see that lease rates are held steady for at least the length of the loan terms.

Can a first time buyer finance a unit?

If the seller can prove that his or her unit has predictable positive revenue trends, it will be much easier for a first-time buyer to finance the unit . If trends are negative, the seller may have to finance some of the deal in order for the transaction to move smoothly.

Do real estate leases affect franchise units?

Similarly, real estate leases will have a significant impact on the value of a franchise unit.

Can you refinance a franchise?

Finally, buyers who already own successful franchises have the option of refinancing their existing units to pay the down payment on new loans. For example, if you currently have a loan of $200,000 and you need $50,000 in cash, you could refinance at $250,000. This option is only available from a few lenders, including ApplePie Capital.

What are the Steps to Take when Evaluating a Franchise Opportunity?

Let’s not sugar coat it. Evaluating a franchise is a serious task and not a simple one. After all, most franchises require anywhere from $50k to over $1 million to get started. It’s a large investment that’s often a significant portion of someone’s life savings and not something to rush.

How do you Evaluate the Profitability of a Franchise?

As stated, working with your attorney and accountant is key. But that doesn’t mean you can’t learn how to see profitability in a franchise. With your accountant, ask these key questions:

Evaluating Established vs. Emerging Franchises

The key difference between established and emerging franchises is the amount of financial information available. With existing franchise brands, you’ll have years of data tracking the successes and failures of each of their locations, along with growth numbers.

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If you’re looking to be your own boss, franchises are a solid path to a career as a successful entrepreneur. Just be sure to do your due diligence and work with your attorney and accountant to evaluate any franchise opportunities you’re considering.

How to research a franchise?

Remember… do this before you’ve handed over your money! The simplest way to research the franchise is typing in the company name on a search engine to discover the industry and the service that they offer.

How do i choose a franchise?

When buying a franchise it is imperative that you do as much franchise research as possible… there's no such thing as too much research! Undertaking this research will help you to properly examine all aspects of the opportunities, helping you to understand which ones to discard i.e. those that don't match up to your requirements and expectations, and which ones to look at in more detail.

What is the first step in franchising?

The first step is to assess the franchisor and its business. When you take up a franchise you are entering into a long term business relationship and it is very important that you spend some time looking into the background and performance of your prospective partner.

Why is it important to join a franchise?

It is in the franchisor’s interests to ensure all franchisees are thoroughly and properly trained so they have the best chance at succeeding in their new business venture.

What is the BFA?

“The bfa is the voluntary self-regulatory body for the UK franchise industry, with a standards-based approach to membership.”.

What happens when you buy a franchise opportunity?

If you are buying a franchise opportunity, you are going to be working, selling and promoting the product or service for a long period of time. You can’t change or develop the product or service, so make sure that the franchise has long term appeal and its market is not threatened in any way.

When looking to buy the right franchise for you, do you have to have confidence in the franchisor?

When looking to buy the right franchise for you, you must have confidence in the franchisor you choose and ask them questions about their business and the structure of their organisation at the early stages.

How to evaluate an emerging franchise?

It's not always possible to evaluate every aspect of emerging franchises, but you can still gather a lot of helpful information. Start by evaluating the financials of the parent company. You want to see a successful company with multiple locations, lots of profit and continued strong growth going into the franchising phase. Any instability at this stage may become catastrophic while trying to support multiple franchisees as they start from nothing and grow the business.

Why is it important to evaluate a franchise opportunity?

It's important to carefully evaluate a potential franchise opportunity before deciding to become a franchisee. Although successful franchises have spent considerable time building infrastructure, a broad customer base, and a system within which individual franchisees can be successful, there can still be problems within the franchise or just aspects of the franchise system that don't fit with your particular business goals and objectives.

Why are emerging franchises so successful?

Despite the unknowns involved with emerging franchises, they can be some of the most successful business opportunities because of the rapid growth that initial franchises can experience. Knowing how to evaluate the potential of an emerging franchise can help you take advantage of the quality opportunities while avoiding potential franchise failures.

What should a potential franchisor have in mind?

The potential franchisor should have a market analysis showing that there is a market for the goods or services the franchise offers with a good deal of growth potential. You can also do your own research to verify and supplement the franchisor's numbers. Competition is another important factor to evaluate.

What to ask when investigating franchising?

While investigating financials, you can also ask questions about how the franchisor plans to handle the financial impact of franchises on the business. If there doesn't appear to be a detailed financial plan or the plan seems unclear or doesn't make sense to you, that may be a red flag that indicates possible future problems.

How to know if a franchise is a good one?

Evaluating the franchise's history, financials, business model and support structure will give you a good idea of what you're getting into as a franchisee, as well as reassure you that all is well and the company is a successful one, not just one that looks successful. You can then make an educated decision about whether the franchise is a good one in which to invest your money and time.

How to avoid getting into a franchise that can't sustain itself?

You can avoid getting into a franchise that can't sustain itself by doing due diligence to make sure a sufficient market exists. There are certain franchise sectors that are growing rapidly, such as senior home care, children's services, fitness, and health food franchises.

Is it a Good Fit?

Perhaps the most important aspect of the franchise opportunity to evaluate is whether it’s a good fit for you. On average, a franchise agreement is good for 5 years. In some cases, it’s 10 to 20 years.

Franchise Fees

Franchise fees aren’t just limited to the initial fee you pay when you sign on. It encompasses all of the costs you pay as a franchisee: service fees, software, licensing, continuing fees, etc. The best way to prepare for a franchising career is first, list out and evaluate the various fees you’ll be required to pay throughout your agreement.

Restrictions

Each franchise has its way of doing things, from conducting business and specific vendors used, to signature phrases and a dress code. The franchise agreement details these restrictions, along with other limitations, rules, and guidelines; all things a franchisee can and can’t do once they sign up.

What Does the Support Look Like?

The support you get from a franchisor varies dramatically from franchise to franchise, so before you sign on the dotted line, inquire about how the franchise will help you reach your goals. It’s crucial in the recipe for success. Plus, the level of support a franchisor provides is one of the most significant factors in franchisee satisfaction.

Hundred Acre Consulting

Finding the perfect franchise that aligns with your business needs and goals is a key factor in your overall success as a franchisee. If you’re struggling to find that franchise opportunity or need advice as you evaluate a franchise, lean on Hundred Acre Consulting. We’re eager to help you find success.

How many years of financials should a franchise have?

Financial Statements - Unless the franchisor is a start-up there should be three (3) years of audited financials available. Look for a continuing and growing stream of revenues from franchisee royalties. Initial franchise fees should not represent the preponderance of revenues unless it’s a start-up.

What is franchise training?

Franchisor Training Programs - Franchisee training should be comprehensive and presented by more than one person. Training that includes a portion of onsite training for new franchisees provides real world franchise experience that the classroom can’t duplicate.

Is Forbes opinion their own?

Opinions expressed by Forbes Contributors are their own.

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What Are The Steps to Take When Evaluating A Franchise Opportunity?

How Do You Evaluate The Profitability of A Franchise?

  • As stated, working with your attorney and accountant is key. But that doesn’t mean you can’t learn how to see profitability in a franchise. With your accountant, ask these key questions: 1. What are the annual sales? 2. How long did it take for the franchise to achieve these sales numbers? 3. What are their key performance indicators (KPIs) for fra...
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Evaluating Established vs. Emerging Franchises

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