how to get pepsi franchise in india

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Is Pepsi losing to Coke?

Its beverage brands have not just been losing out to Coke but also to Indian brands such as Parle Agro and Dabur. "For a brand of Pepsi's stature to go for 100 per cent franchise means their situation is bad," says the owner of a leading beverage company. "Pepsi has a bigger challenge to handle and that is to win over the consumers whose interest ...

Do franchise partners want to retain talent?

The franchise partner may not want to retain a lot of the company's expensive talent. "In fact, a lot of the good talent may not want to be associated with the franchise partner as they don't like to be on franchise pay rolls," says a HR professional.

Recruiting a Bollywood brand ambassador to deliver the story

Mountain Dew, for many years, has had a very consistent positioning: of being the courage partner in moments of fear. The adventure meets self-belief positioning has worked well over the years and has given the beverage brand a sharp personality.

From Dew to Ice – adventure is the constant

Mountain Dew Ice’s first-ever brand campaign in India featured the brand ambassador Hrithik Roshan as an action hero shooting an action sequence on a film set even while he works on overcoming his fears to win.

How much does PepsiCo invest in India?

Last year, PepsiCo's worldwide chairperson Indra Nooyi announced the company and its partners would invest a staggering Rs 33,000 crore ($5.5 billion) in India till 2020, which is likely to see manufacturing capacity double.

When did PepsiCo start making fruit and vegetable?

The plan worked. PepsiCo, in a tie-up with state-owned Punjab Agro Industries Corporation and Voltas, applied on June 6, 1986, to set up a snack food plant a fruit and vegetable unit that would initially process tomatoes and a soft drinks concentrate plant. Predictably, all hell broke loose.

What did Vangal do to make PepsiCo more palatable?

Then Vangal spotted the chance to make PepsiCo's entry more palatable through food processing. He cultivated support in Punjab, a state desperately wooing food processing industry after Operation Bluestar - the Golden Temple violence in 1984. The plan worked.

How many soft drinks do Indians drink per year?

Indians now have a per capita consumption of 22 bottle s of soft drinks each year, up from three in 1989. PepsiCo is trying to dislodge Coca-Cola in drinks, though the gap is still large, but is streets ahead of the competition in snacks. The company had to fight every inch of the way to get to where it is today.

What was the name of the company that became the largest food and beverage company in India?

It began with a fizzy national debate over a small bottle of sweetened water, followed by a legendary cola war with rival Coca-Cola, and PepsiCo's eventual transformation into India's largest food and beverage company.

When did Coca Cola come to India?

Multinationals were suddenly welcome, and Coca-Cola arrived in 1993 without the welter of restrictions imposed on PepsiCo.

Did Pepsi have a winner in the Pepsi Era?

PepsiCo thought it had a winner in "Pepsi Era". A bizarre rule in the 1980s allowed multinationals to use only hybrid brand names for their products in India. For PepsiCo, Pepsi Era seemed apt for creating history in 1989: A cola company was re-entering India 12 years after Coca-Cola was shown the door. But PepsiCo India's first chief executive ...

What is franchise in India?

Launching a franchise in India is a tried-and-tested approach of starting one's own venture. Automobiles, beauty, fast food, education, wellness, postal delivery, fashion, and healthcare are some of the most sought-after domains for starting a franchise. Franchise business is one of those models that brands have adopted for expansion in India.

How does franchising benefit the franchisee?

The profits of owning and selling a franchise go both ways; the franchisor and franchisee reap benefits. Once the franchisee gets access to the brand’s loyal consumer base, creative support, legal counsel, and training support, the franchisor can further expand the business in untapped markets; thereby, increasing the market share and revenues.

Why are there so many foreign brands in India?

Ever wondered why there are so many foreign brands in the Indian market? The answer is franchise business. It is one of the primary channels through which international businesses and brands have gained strength in the Indian market. The process involves a franchisor ( franchise brand) who provides the franchisee ( franchise outlet owner) with the conceptual, structural, legal, and training-related support in exchange for an upfront start-up fee along with royalty charges.

Is there a low cost franchise in India?

There are many low cost franchise opportunities in India one can go for. India is a mega-market for the most profitable franchise businesses. The franchise setup is rapidly expanding in the country. It helps both the franchisee and the franchisor in achieving their individual goals. Many successful entrepreneurs have opted for ...

Who is the founder of Giani's?

Giani's | Profitable Franchise Business. Giani’s is one of the oldest ice cream parlors in India. It was founded by Giani Gurcharan Singh in 1956. When he launched Giani di Hatti amidst the bazaars of Chandni Chowk, Old Delhi, it only had rabri, faluda and mango shake which won countless hearts at that time.

Is it safe to stick to established brands?

For investors, it is probably safer to stick to established names and brands.

Is Kake di Hatti a franchise?

Kake di Hatti has garnered loyal customers due to its high-quality eatables. Kake di Hatti gives out franchise licenses only after ensuring that the franchise owner will be able to maintain the high-quality standards that the restaurant is known for.