Franchise FAQ

how to get started with sonic franchise

by Gregoria West V Published 1 year ago Updated 1 year ago
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How To Open a Sonic Franchise:

  1. The location you choose must be within a state; that’s a better way to manage the restaurant within the Same area.
  2. To get more accurate detail and estimation about the cost, you can fill in your details on the official website through the contact form.
  3. If you have everything as stated above, you will have a better chance of being accepted.

To buy a franchise with Sonic® Drive-In, you'll need to have at least $500,000 in liquid capital and a minimum net worth of $1,000,000. Franchisees can expect to make a total investment of $1,020,000 - $1,770,000.

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How much does it cost to start a SONIC franchise?

How much does it cost to open a traditional SONIC? The license fee for a traditional SONIC restaurant is $45,000, with a total investment ranging from $1,242,200 to $3,537,700 (excluding land).

How much does a SONIC owner make a year?

How much does an Owner Operator Driver make at Sonic Drive-In in the United States? Average Sonic Drive-In Owner Operator Driver yearly pay in the United States is approximately $77,099, which is 62% below the national average.

What is the sonic royalty fee?

$3,543,000Type of FeeAmountRoyalty Fee5% (maximum) of gross sales for traditional and 4% of gross sales for non-traditional.Brand Fee0.90% of gross sales.Advertising Cooperative Fee3.25% (minimum) of gross sales for traditional and 1.85% for non-traditional.Technology Fee/BTF Contribution0.25% of gross sales.9 more rows

Is Sonic the Hedgehog a good franchise?

Sonic the Hedgehog is Sega's flagship franchise and one of the bestselling video game franchises, selling over 140 million units by 2016 and grossing over $6 billion as of 2020. Series sales and free-to-play mobile game downloads totaled 1.5 billion as of 2022.

Do you make good money at SONIC?

Hourly pay at Sonic Drive - In ranges from an average of $6.85 to $14.05 an hour. Sonic Drive - In employees with the job title Restaurant Assistant Manager make the most with an average hourly rate of $11.82, while employees with the title Waiter/Waitress make the least with an average hourly rate of $6.32.

Are SONIC's individually owned?

It has its corporate headquarters in Oklahoma City; the headquarters building features a dine-in Sonic restaurant in an adjacent building. Prior to its acquisition by Inspire Brands, its stock traded on NASDAQ with the symbol SONC. Most restaurants are owned and operated by franchisees.

Is royalty fee monthly or yearly?

Royalty Fee The franchisor uses the royalty fees to support its existing franchisees and maintain and grow the franchise system. The royalty fee is usually paid weekly or monthly, and is most commonly calculated as a percentage of gross sales, typically ranging between 5 to 9 percent.

What's the difference between royalty fee and franchise fee?

Royalty fees are incurred on a regular basis and are paid in a set timeline (for example, monthly, quarterly or annually). Royalty Fees should not be confused with the Initial Franchise Fee, which is a one-time payment made by the franchisee when the business relationship with the franchisor commences.

How often do you pay a royalty fee?

Franchise royalties are usually collected by your franchisor on a monthly basis. Like marketing fees, these fees are based on a percentage of your revenue. But there's one major difference; the percentages are higher. Franchise royalties range from 4% of your revenue all the way up to 12% or more.

Who is Sonic's first rival?

4/10 Metal Sonic: Sonic's First Real Rival Introduced in 1993's Sonic CD for the Sega CD, Metal Sonic became Sonic's first true rival. Designed by Dr. Eggman to combat Sonic in every way imaginable, he's– as mentioned– a perfect encapsulation of everything Eggman represents.

Why did Sonic go out of business?

A financial dispute between the parent company of Sonic Drive-Ins and a group of Pacific Northwest franchisees prompted a lawsuit that has closed 10 of the chain's restaurants in the region, including the Yakima and Ellensburg locations.

Who is the strongest in the Sonic franchise?

Yet Shadow is the most powerful character because of his lab origins. Gerald crafted him very carefully and made him practically immortal, so he could carry out his mission of healing without any major obstacles. So while Shadow can be stopped, he cannot be physically defeated, which makes him the strongest character.

How much do SONIC operating partners make?

How much does a Partner make at Sonic Drive-In in the United States? Average Sonic Drive-In Partner hourly pay in the United States is approximately $14.71, which meets the national average.

How much money does SONIC team make?

How much does a Sonic Crew Member make? As of Oct 15, 2022, the average annual pay for a Sonic Crew Member in the United States is $27,031 a year. Just in case you need a simple salary calculator, that works out to be approximately $13.00 an hour. This is the equivalent of $519/week or $2,252/month.

How much money has the Sonic franchise made?

For example, Fortune has pointed out that Sega has earned more than $5 billion on more than 70 Sonic games.

How much does a McDonald's franchise cost?

McDonald's franchisee applicants must have a minimum of $500,000 available in liquid assets and pay a $45,000 franchise fee. Those looking to launch a new McDonald's franchise can expect to shell out between $1,314,500 and $2,306,500. Existing franchise prices can cost upwards of $1 million or more.

When did Sonic start?

Sonic first opened in 1953 as Top Hat Drive-In in Shawnee, Oklahoma, with Troy Smith Sr. at the helm. He later partnered with Charlie Pappe and they began franchising in 1959 under the Sonic Drive-In name. Sonic's car-hops deliver burger, hot dogs, chicken sandwiches, tater tots, onion rings, fries, drinks, desserts and breakfast to customers.

What is franchise fee?

What you need to know: Found in Item 5 of the FDD, this may be a flat fee, or may vary based on territory size, experience, or other factors.The franchise fee is an up-front (one-time) cost that a new franchisee pays to the franchisor.

What is royalty fee for franchise?

This fee is typically a percentage of weekly or monthly gross sales, but may also be a flat weekly, monthly, or annual fee.

How long does a franchise last?

Definition: The length of time your franchise agreement will last. What you need to know: Franchise terms are typically anywhere from 5 to 20 years in length, but are sometimes instead dependent on factors such as the term of your lease.

What is included in the initial investment?

What you need to know: The initial investment includes the franchise fee, along with other startup expenses such as real estate, equipment, supplies, business licenses, and working capital. This is outlined in a chart in Item 7 of the FDD, showing a range of possible costs from low to high.

How much does it cost to become a SONIC?

What does it take to become a SONIC franchisee? The franchise fee is $45,000, with a total investment for a traditional SONIC ranging from $1.02 to $1.77 million (excluding land). The net worth of a partner can be used toward the total net worth/liquidity requirements. The term of a traditional SONIC franchise is 20 years, plus a 10-year renewal.

Is it a good time to own a Sonic franchise?

Increasing revenue, balanced dayparts and open territory make it a great time to own a SONIC franchise.

Is there a better time to become a Sonic franchisee?

There has never been a better time to become a SONIC franchisee. Leadership from a best-in-class franchise support team, a diverse menu that maximizes all five dayparts like no other QSR in the industry and the marketing muscle of the wildly successful Two Guys national campaign have positioned us as a brand with remarkable momentum. SONIC franchise owners saw average gross sales-by-store increase from $1,072,000 in 2012 to $1,246,000 in 2015, with more than 23 percent of our stores exceeding $1.5 million in gross sales in fiscal year 2015.

Background

When it comes to quick service restaurants (QSRs), the competition is stiff. It is a billion dollar industry that has brands like McDonald's, Burger King, Wendy's, Chic-fil-A, and more saturating the industry with options to get customers in stores and driving through the drive thru.

Support and Training Offered By SONIC

In terms of support and training, franchisees can expect a 12 week training program that is broken down into 8 weeks worth of restaurant training, 3 weeks at a new store opening and a week of classroom training. Additionally, general managers are certified at a certified training store.

Franchises Similar to SONIC

The International Franchise Professionals Group (IFPG) is an internationally recognized membership-based franchise organization. IFPG Franchise Consultants guide aspiring business owners through the process of identifying and investing in franchise businesses. The IFPG represents more than 550 franchises.

Where is Sonic located?

The drive-in restaurant experienced success as soon as it opened, and right after, Smith Sr. brought in the franchise’s new partner – Charlie Pappe. The partners decided to begin franchising in 1959, in order to continue expanding Sonic Drive-In’s business model of selling unique hot dogs, burgers, chicken sandwiches, tater tots, onion rings and breakfast items to its customers. 67 years later, Sonic now has over 3,400 restaurants located across 46 U.S. States. The company is currently headquartered in Oklahoma City and is led by its Chief Executive Officer, J. Clifford Hudson, who was been with the company since April 1995.

Is the Sonic Franchise Profit Worth the Franchise Cost?

To assign a valuation multiple for Sonic franchises, we leverage estimates from DealStats, a database of acquired private company transactions sourced from U.S. business brokers and SEC filings. We reviewed the broader franchise industry as well as selling price multiples for larger systems like Burger King where more transaction data is available.

What is SONIC corporate office?

SONIC’s corporate office has a full support team and services available to franchisees, such as helpful demographic data and in-depth site analytics, to make the entire site selection and construction process as smooth and profitable as possible for franchisees.

How many locations does Sonic have?

SONIC ® is America’s drive-in, serving more than 3 million customers a day at over 3,500 locations nationwide. We’re an iconic brand with a rich heritage that encompasses 60 years; we believe in excellent customer service and developing core relationships with our customers and the communities in which we operate.

How long does it take to get a SONIC site secured?

The term of a traditional SONIC franchise is 20 years, plus a 10-year renewal. It typically takes six to eight months to get a SONIC site secured.

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