Following are the most effective ways to launch a new franchise system to maximize franchise system growth:
- Design a marketing plan that will generate enough franchisee leads to meet new franchise goals. It takes approximately one hundred leads to close one deal. ...
- Have the capital necessary to launch, administer and meet your new franchisee goals.
- Establish a franchisee candidate profile so your team knows the traits you look for in a franchisee candidate.
Full Answer
Educate to Enhance Franchise Growth
Chair of the IFA Board of Directors Aziz Hashim emphasized in the conference opening session that the franchise industry must continue to inform others of how the industry operates.
Franchisors Should Be Great Party Hosts
In a captivating keynote presentation, Anytime Fitness Co-Founders Chuck Runyon and Dave Mortensen shared their secret code to a successful franchise network: People, Purpose, Profits, and Play. Anytime Fitness has seen stellar growth in recent years thanks to their focus on people first.
All Franchising is Local
As a franchisor, you probably have a marketing plan in place and resources available to your franchisees. What’s often overlooked is the importance of local store marketing and promoting your network of units. More and more, consumers are interested in everything local. This can be a tough sell for a franchisee pushing a regional or national brand.
Grow Your Franchise Locations Wisely
The franchise sector is poised to add nearly 750,000 new franchise location units in 2017. With this comes the potential for nearly 8 million new jobs. As a franchisor, are you prepared to grow your business with smart real estate decisions and the development tools to help your franchisees succeed?
A base for all of your franchise operations
FranchiseBase is designed to meet the needs and goals of franchises and multi-unit businesses, developed in collaboration with both established franchises and franchise consultants totalling over 40 years of experience in the franchise sector.
Manage franchise leads and automate communications according to your recruitment process
FranchiseBase includes a fully-featured CRM for managing your prospects, including:
Scrap the unwieldy Word docs and easily manage your franchise manuals
At the core of FranchiseBase is an easy to use manual system that allows you to share, update, search and bookmark your manuals in real-time, so everyone is on the same page.
Keep your network on-brand with your own bank of branded assets
From logos to letterheads, social media templates to guidelines, ensure your network is displaying the right brand image with the FranchiseBase brand bank.
Send updates to your network with just a couple of clicks
Made an amendment to a manual, or have a new document to share? Create e-mail notifications for users based on their role, location or how you see fit. Get tracking notifications to see when they’ve opened it.
Share insights and retain company knowledge through the discussions area
As part of a franchise network, all franchisees have collective goals, challenges and opportunites. Encourage conversation and avoid working in silos with your own franchise discussion forum.
Avoid being tied to your desk
Every aspect of FranchiseBase is accessible on both phones and tablets, so you can get work done from wherever you need to be.
