how to grow franchise business

Steps in Achieving Business Growth with Your Franchise

• 1. Find Your Niche ...
• 2. Use Social Media to Get the Word Out ...
• 3. Offer Incentives to Customers ...
• 4. Get Involved in the Community ...
• 5. Seek the help of a digital marketing agency ...
• 6. Make a Plan and Stick to It ...
• 7. Know Your Numbers ...
• 8. Stay Connected with Local Businesses ...

Full Answer

How can I start my own franchise business?

When preparing for your big day, a few tips can help make it a success:

• Choose a date with high traffic. Your opening date and time should be ideal for attracting as many people as possible.
• Advertise to your local market. ...
• Send press releases to local media outlets. ...
• Invite friends, family and city officials. ...
• Decorate the store with grand opening paraphernalia. ...
• Organize exciting activities on opening day. ...

How to run a successful franchise business?

• Choose the right franchise. Franchisees whose skills and interests are a good fit for the business are usually more successful than those purely tempted by the financial opportunity.
• Follow the franchise system. ...
• Have a business plan. ...
• Take advantage of franchisor support. ...
• Be friendly with your franchisor. ...
• Have sufficient funding. ...

What do you need to know about starting a franchise?

Starting a Franchise. At its heart, starting a franchise is all about licensing. In the franchise business world and using franchise business models, business owners, known as the franchisees, purchase a license to use any trademarked logos, names, and business structures or formats or systems of the franchise owner, all known as a franchisor.. Franchise expert, Joel Libava, offers his ...

What are the risks of starting a franchise?

• 1. Product risk. Decide what you are selling. ...
• 2. Market risk. Knowing your customer and why, how and where they buy related products is arguably the most important risk factor to assess before launching your product. ...
• 4. Team risk. There is no way that one person can vanquish every risk. ...
• 5. Execution risk. ...

How do you grow in a franchise?

Smart Tips for Growing Your FranchiseGrowing and adding more units. Some of the most successful business owners are multi-unit franchise owners. ... Strive to become the "top producer" ... Help your franchisor grow. ... Become a great validator. ... Join the owner's advisory committee. ... Take advantage of leadership opportunities.

How can I make my franchise successful?

Below, we've listed 10 keys for franchise success.Make sure you have enough money.Follow the system.Don't neglect your family and friends.Be an enthusiastic franchisee.Recruit the best and treat them with respect.Teach your employees.Give customers great service.Get involved with the community.More items...

Can a franchise make you rich?

The bottom line is that while a franchise can make you independently wealthy, it isn't a guarantee. Choosing the right business in the right industry, and going in with preexisting entrepreneurial experience and/or existing wealth can help, but your income-generating potential may still be somewhat limited.

What franchise is the most profitable to own?

Most Profitable FranchisesDunkin'7-Eleven.Planet Fitness.JAN-PRO.Taco Bell.Orangetheory Fitness.Great Clips.Mac Tools.More items...•

Why do franchises fail?

Overseeing and managing a large franchise system requires a significant amount of liquid capital. If a franchisor does not have adequate reserves, or if a large number of franchisees are struggling to make their monthly royalty payments, then this could lead to systemic failure and widespread franchise closures.

What are 5 keys to success in owning a franchise?

Five Key Ingredients for Owning a Successful FranchiseMotivation to Succeed. Successful franchise owners are devoted to their brand. ... Follow the System. Franchise owners are given a playbook for success. ... Open to Support. ... Avoid Burnout. ... Become a Valuable Community Member.

How long before franchise is profitable?

One common misconception when it comes to operating a franchise is that once you sign on the dotted line and open for business, the customers and revenue will start flowing. This is typically not the case. It normally takes a year or two to become profitable.

Is it hard to run a franchise?

Running your own franchise is still hard work, and there are drawbacks to opening a business that requires operating by someone else's rules.

Is franchise good investment?

If you're a fledgling entrepreneur or a seasoned business person wanting to diversify your holdings, you've probably wondered, “Are franchises a good investment?” The simple answer is yes, especially if a great opportunity presents itself. There is an obvious appeal to starting a business via buying a franchise.

What are the 4 types of franchising?

The four types of franchise business you can invest inJob or operator franchise. These owner operator franchises are usually home based, which keeps overheads down to a minimum. ... Management franchise. ... Retail and fast food franchises. ... Investment franchise.

What is the fastest growing franchise in the world?

Browse franchises by categoryFranchise name/rankCategory/Description# 1 7-ElevenConvenience Stores Convenience stores# 2 Century 21 Real EstateReal Estate Real estate# 3 KFCChicken Chicken# 4 Stratus Building SolutionsCommercial Cleaning Environmentally friendly commercial cleaning and disinfecting6 more rows

Which franchise is best in 2022?

Franchises provide a strong corporate and management framework, plus marketing, merchandising and production support....Bluevine Business CheckingDunkin' ... Anytime Fitness. ... Planet Fitness. ... Orangetheory Fitness. ... Primrose Schools. ... Kiddie Academy. ... Kumon Math and Reading Centers. ... Ace Hardware.More items...•

What makes a successful franchise owner?

To be a successful franchise owner, you must know how much you can invest and how much risk you are willing to take. You need to account for living expenses until the franchise is profitable and make sure you have enough money to provide everything your franchise needs.

What skills do you need to run a franchise?

With that in mind, here are the top five skills a person must have to be a successful franchise owner.Marketing Skills. ... Business Management Skills. ... A Business Owner Mentality. ... Family Support. ... Ability to Follow a System.

Can anyone succeed as a franchisee?

Franchises offer great business opportunities for new entrepreneurs looking to start a business at less risk and lower startup costs. Nonetheless, in order to be successful in the franchising world, you need to possess strong work ethic, excellent customer service, strong leadership, and attention to detail.

What it takes to run a franchise?

You need sufficient starting capital to purchase or lease space for your business, acquire equipment and starting inventory, obtain necessary business licenses and insurance, and hire and train staff. Start your business with a built in support structure. Franchisors would like to see their franchisees to succeed.

Do franchise owners make money?

Although franchisors cannot forecast income, as a franchisee, you can definitely make money. It’s important to assess your costs regularly and make...

Are franchise fees paid yearly?

Franchise fees are usually on a monthly basis. The fee is a percentage of your revenue, and the royalties can range from 4% to 12% per year.

How much does the average franchise owner earn per year?

In a study from Franchise Direct, the average franchise owner makes $80,000 a year before tax. However, the range of income is quite large: anywher...

What kinds of franchises are available?

In general, there are three types of franchises available: business, management and product distribution. A business franchise gives you the rights...

How to grow a franchise?

Build a strong brand identity. If you want a franchise to grow and succeed, you must have a strong brand identity, one that is recognizable throughout your industry. The stronger your brand personality is and the more recognizable it is, the better off your franchise will be. Create a balance between local and national.

Why do people franchise?

Franchising your company is a great way to earn more revenue, grow your brand, and take on new and exciting opportunities. While many people assume their franchise's growth will just come naturally, businesses do not just magically start spreading and growing. You must be willing to put in the work to make sure that your franchise grows. Here are 10 of the top tips to consider when you are trying to grow your franchise and expand your business.

What is the best model for growing a business?

One of the best models to growing any business, no matter how big or small, is customer service . The entire franchise -- including individual establishments -- must always focus on doing things the right way and treating individuals the right way.

What should the success of the establishments you have be?

The success of the establishments you have should be what convinces others to open a franchise. If you force it, then you are only putting new franchises at risk for failing, which can do major damage to your brand name and reputation. For the entire organization to grow, the individual franchises must be successful.

Why do you need to be willing to teach others how to run a successful business?

You need to be willing to teach others how to run a successful business so they can copy your model for success and use it to create another duplicate establishment that is just as successful.

1. Find Your Niche

When people are starting with their first company or product, they often try too many different things at once—which is the quickest way of failing at all of them. Instead of trying everything at once, find one aspect that sets you apart from the competition—and then do that well.

2. Use Social Media to Get the Word Out

One of the best ways to market your product or service is social media. Platforms like Facebook and Twitter allow you to connect with many people very easily, and you can target your ads towards specific demographics. This means that you can reach more people in less time, which can help you grow your franchise quickly.

3. Offer Incentives to Customers

When customers look for a new product or service, they often compare prices and the best deal. If you can offer them something that the competition can’t, you’re more likely to win their business. This could mean offering a lower price, providing a free trial, or giving out loyalty rewards.

4. Get Involved in the Community

Being involved in the community is a great way to connect with potential customers and show them what your business is about. You can do this by sponsoring local events, donating to charity, or participating in community projects.

5. Seek the help of a digital marketing agency

If you need help to grow your franchise, it’s time to get strategic with online marketing. Having the right marketing agency on your side can help you grow your franchise. This is especially true if you’re new to the industry.

6. Make a Plan and Stick to It

If you want your franchise to grow, you need a plan, and you need to stick to it. This means setting goals, creating a budget, and developing a strategy to help you achieve those goals. Having a plan will help you stay focused and motivated, which is essential for any business.

7. Know Your Numbers

No matter what kind of franchise you run, it’s important to know your numbers and understand where they come from. This helps you track growth and recognize potential problems early on.

How does franchising increase revenue?

With the right plan in place, franchising can increase a company’s revenue through franchise fees and royalty payments paid by the franchisee, as well as expand brand recognition as the franchise reaches new markets and customers.

What do franchisors need to do to replicate their business?

In order to create this replicable model, Nicol says first-time franchisors also need to heavily document how they’ve successfully established the concept. “Prospective franchisors need to create a system of procedures and operations that somebody else can follow,” he said. “It may not be polished or totally complete, but they need to document how the business started, how it should be run, how it should be staffed and more.”

How long does it take for a franchisor to become royalty?

Nicol agrees being properly capitalized is essential. “Typically, a franchisor does not become royalty sufficient until around 75 to 100 open units ,” said Nicol. “That means it takes quite a bit of capital to create and grow a franchise successfully. Sometimes a franchisor will also hold on to their pilot location for too long. Oftentimes, franchisors will need to sell their pilot location and use those funds to focus on the franchisor side. ”

What do franchisors need to hire?

From there, emerging franchisors need to hire a good, tenured corporate support team to provide ongoing support and training to all new franchisees. If growth stalls after the first few locations, Nicol recommends taking a hard look at the marketing strategy for bringing in new franchise leads.

What is a franchise disclosure document?

These documents outline the responsibilities of franchise owners, fees and tax responsibilities, financial performance history, rules pertaining to trademarking and much, much more.