7 Franchise Marketing Strategies to Attract Franchisees
- 1. Elevate your brand as an authority ...
- 2. Optimize your appeal to franchisees ...
- 3. Build strong communication with your current and potential franchisees ...
- 4. Use existing franchisees as advocates ...
- 5. Curate a strong web presence ...
- 6. Implement franchise marketing strategies for your franchisees ...
- 7. Nobody Buys a Franchise To Get Into Digital Marketing So Hire an agency ...
Full Answer
Why is a franchiser attractive?
How to build brand authority?
Get Social
One of the newer marketing tools on our list, social media has quickly grown into one of the most impactful ways to market your franchise. Using social media as marketing is one of the easiest ways to attract and engage with customers and future franchisees.
Direct Mail
When someone mentions direct mail, our minds immediately go to postcards and flyers in mailboxes. While the traditional definition of direct mail is still a useful tool to market your franchise, especially when trying to reach a local audience, there are digital alternatives that are just as engaging.
Promote with Public Relations
PR is perhaps the most underused channel in marketing, but it’s an excellent way to market your franchise. It’s all in networking. There are several innovative ways that you can use PR to build brand awareness, including press releases, press kits, and partnering with other local businesses to spread the word about your business.
Dabble in SEO
Search engine optimization, also known as SEO, is a marketing tool that can be used for lead generation. It’s also an effective way to market your franchise and promote brand awareness.
Hundred Acre Consulting
Finding ways to market your franchise can be a challenge, but it’s an excellent opportunity to use your creativity to make your brand stand out above all others. We hope our tips inspire you to think outside the box and brainstorm ways to market your franchise. If you need guidance, Hundred Acre Consulting can help.
Why is a franchiser attractive?
A franchiser that provides marketing solutions for their partners is much more attractive to prospective franchisees because they know that they will be set up for success if they decide to sign on; when potential franchisees see that your franchise operators are successful, they will be more inclined to join your company.
How to build brand authority?
Making your brand authority in the marketplace goes beyond simple brand awareness. You should strive to leverage your company’s professional knowledge as a resource for others, taking opportunities to join roundtables, webinars, and other presentation outlets as often as possible.
Why is a franchiser attractive?
A franchiser that provides marketing solutions for their partners is much more attractive to prospective franchisees because they know that they will be set up for success if they decide to sign on; when potential franchisees see that your franchise operators are successful, they will be more inclined to join your company.
How to build brand authority?
Making your brand authority in the marketplace goes beyond simple brand awareness. You should strive to leverage your company’s professional knowledge as a resource for others, taking opportunities to join roundtables, webinars, and other presentation outlets as often as possible.
Corporate Marketing Programs.
Corporate Marketing Program For Franchisees.
- Outside of doing marketing to acquire franchisees and build the brand, it is also a good idea to have marketing services on the franchise level. Generally, this will be a budget of $150 to $2,000 a month per franchise (of course it all depends on the franchise and the needs), and it will be highly targeted to the individual location. If possible, t...
Issues of Which to Be aware.
- Two of the largest issues are communication and reporting. It is critical to be able to create a lot of reports, send them to franchises and have them be able to interpret it correctly. It is also important to have an open line of communication and excellent customer service. Without it, the value might not be fully understood. Marketing can get pretty complicated, especially digital mar…
Additional Marketing Programs.
- Some franchisees will only own one or two franchises, but other will own five, 10 or more. When this is the case, the franchisee will most likely consider their franchises as their own business. A franchise needs to have an agency they can trust to provide custom solutions to these type of owners. Make sure you have a solution for them that is dependable and can get them the result…
Summing Up Franchise Marketing.
- If you are looking to attract franchisees, you need to have a clear and profitable model, a strong case for making the investment and serious brand credibility. If you do a great job with your franchise marketing, you will be well on your well to attracting new owners.