6 Ways to Market Your Franchised Business
- 1. Advertising You may think of advertising as print media only. ...
- 2. Direct mail Most of us think of direct mail as postcards that we receive in our mailbox. ...
- 3. Sales An effective sales process is a must for every franchise system. ...
- 4. Promotions Traditionally promotions have been used to spark awareness and excitement in a marketing message. ...
- 5. Public relations ...
- 6. Online marketing ...
- Advertising. There was a time when newspapers and magazines were the primary sources for advertising. ...
- Build Your Online Presence. These days, it's all about the internet. ...
- Use Social Media. ...
- Invest in Content. ...
- Word of Mouth. ...
- Direct Mail. ...
- Hundred Acre Consulting.
What do I need to know about starting a franchise?
- Set Realistic Goals. Franchising is more of a marathon than a sprint. ...
- Research Your Competitors. ...
- Develop Your Franchise Offering for Both Individual and Multi-Unit Sales. ...
- Make Sure Your FDD Is Compliant for Every State. ...
- Learn Franchising and Get Involved in the Franchise Community. ...
How to build a successful franchise?
When preparing for your big day, a few tips can help make it a success:
- Choose a date with high traffic. Your opening date and time should be ideal for attracting as many people as possible.
- Advertise to your local market. ...
- Send press releases to local media outlets. ...
- Invite friends, family and city officials. ...
- Decorate the store with grand opening paraphernalia. ...
- Organize exciting activities on opening day. ...
How is the process in a franchise?
The Process
- The Process. When you’re ready to launch your franchise, we’ll assist you every part of the way. ...
- Expansion Markets. The demand continues for thorough, professional home inspections, and promising franchise opportunities currently exist throughout North America.
- Locations Available. ...
- Established Businesses for Sale. ...
- Our Ideal Owner. ...
How to determine if a franchise is successful?
- What are your reasons for wanting to own a franchise? ...
- Are you driven by financial earnings? ...
- Do you mesh well in the corporate environment? ...
- Do you enjoy working hard, even if the reward seems distant?
- Are you independent? ...
- Are you a risk taker?
- Do you generally have a positive outlook toward your endeavors?
- Do you consider yourself to be a “people person”? ...
How do you market to potential franchisees?
Types of franchise marketingWebsite. Your website is a 24/7 salesperson that helps both end customers and potential franchisees discover your franchise, learn more about what you do and become a paying customer. ... Social media. ... SEO. ... PPC Advertising. ... Direct Mail. ... Trade Shows. ... Associations. ... Brokers.More items...
Where can I advertise my franchise business?
Ways to Market Your Franchise OnlineSearch Engines. ... Social Media Channels. ... Local Websites and Travel Sites. ... Pay Per Click and Display Campaigns. ... Email Campaigns. ... PR and Influencer Marketing. ... Your Own Websites. ... Remarketing Campaigns.
How do you get people to buy a franchise?
However, if you follow these simple tips you will be on the right track!Position Your Brand as an Expert in its Domain. ... Make Yourself Appealing to Franchisees. ... Strong Communication with Your Current and Potential Franchisees. ... Use Existing Franchisees as Brand Evangelists. ... Create a Strong Web Presence.More items...•
What type of marketing support is given to franchisees?
Franchisor Support: Marketing and Public Relations (PR) They develop PR campaigns that franchisees can use locally to gain favorable publicity. They may even help their franchisees conduct local “guerilla marketing” campaigns.
What is franchise marketing strategy?
Franchise marketing refers to the marketing strategies and tactics franchisors and franchisees use to attract new clients or customers to increase awareness and drive revenue to their franchise organization. Franchise marketing has evolved to almost 100% to digital marketing.
How do I sell my franchise business?
Selling Your Franchise in Three Simple StepsStep 1: Prepare Your Franchise for Sale. Start by contacting your franchisor. ... Step 2: Market Your Franchise for Sale. Most business brokers use online portals and their own proprietary databases to market businesses for sale. ... Step 3 – Negotiate and Close the Deal.
Do franchise owners get rich?
According to a survey done by Franchise Business Review*, the average pre-tax annual income of franchise owners in the U.S. is about $80,000. However, only 7% of franchise owners earn over $250,000 per year with 51% earning less than $50,000.
How much do small franchise owners make?
When researchers accounted for the inflations caused by the few top franchises, it was established that the average annual income of 51 percent of franchisees is less than 50,000 dollars. The study also found that only 7 percent of franchise owners earn over 250,000 dollars a year.
Do franchise owners make a lot?
Franchise Business Review found that the average annual pre-tax income of franchise owners in America is $80,000. Only 7% of franchise owners make more than $250,000 annually, and 51% earn less than $50,000. Legally, franchisors cannot give income amounts or forecasts of future income.
What are 3 things that the franchisor often provides to the franchisee?
Some of the more common services that franchisors provide to franchisees include:A recognized brand name,Site selection and site development assistance,Training for you and your management team,Research and development of new products and services,Headquarters and field support,More items...
What are the 4ps of franchising?
Four elements play a role in a customer's decision to buy a product: the product itself, the price of the product, the place and the promotion of the product.
What 3 things are typically included in a franchise agreement?
Franchise agreements vary between different franchises, but these seven areas should be addressed in every franchise agreement.Use of Trademarks.Location of the Franchise.Term of the Franchise.Franchisee's Fees and Other Payments.Obligations and Duties of the Franchisor.Restriction on Goods and Services Offered.More items...
What are the 4 types of franchising?
The four types of franchise business you can invest inJob or operator franchise. These owner operator franchises are usually home based, which keeps overheads down to a minimum. ... Management franchise. ... Retail and fast food franchises. ... Investment franchise.
What is the most profitable franchise to own in 2022?
Top 14 Most Profitable FranchisesMcDonald's. Units in operation: 39,360. ... Dunkin Donuts. Units in operation: 12,800. ... Taco Bell. Units in operation 12,800. ... Subway Franchise. Offers Financing: Yes. ... Anytime Fitness Franchise. Units in operation: 4,904. ... Sonic. Royalty: 2.5% - 5.0% ... Planet Fitness. Royalty 7.0% ... Orangetheory Fitness.More items...
What franchise is the most profitable to own?
Most Profitable FranchisesDunkin'7-Eleven.Planet Fitness.JAN-PRO.Taco Bell.Orangetheory Fitness.Great Clips.Mac Tools.More items...•
Which franchise makes the most money in South Africa?
KFCThese are the start-up costs for opening some of the biggest franchises in the country: KFC – from R6 million. Nando's – from R7 million. Debonairs – from R2 million....Top 20 fast food franchises that make the most money in South Africa.BrandSteersRevenue (2017)R1.35 billionGrowth (from 2016)8.9%Franchises (2017)561Revenue per outletR2.4 million19 more columns•Aug 2, 2018
Corporate Marketing Programs.
Corporate Marketing Program For Franchisees.
Issues of Which to Be aware.
- Two of the largest issues are communication and reporting. It is critical to be able to create a lot of reports, send them to franchises and have them be able to interpret it correctly. It is also important to have an open line of communication and excellent customer service. Without it, the value might not be fully understood. Marketing can get pretty complicated, especially digital mar…
Additional Marketing Programs.
- Some franchisees will only own one or two franchises, but other will own five, 10 or more. When this is the case, the franchisee will most likely consider their franchises as their own business. A franchise needs to have an agency they can trust to provide custom solutions to these type of owners. Make sure you have a solution for them that is dependable and can get them the result…
Summing Up Franchise Marketing.
- If you are looking to attract franchisees, you need to have a clear and profitable model, a strong case for making the investment and serious brand credibility. If you do a great job with your franchise marketing, you will be well on your well to attracting new owners.
Evaluation and Application Process
- Throughout the sales process, there should be a structure that requires the buyer to “Give to Get”. This concept is simple, to continue through the sales process, the buyer must provide feedback and show commitment to the franchise buying process in order to be progressed through the model. This could be as simple as requiring the franchisee to fill out a single application and eva…
Goals / Budget
- Develop a Marketing Plan for your franchise which outlines a franchise sales and marketing program for the first 12 months of the Franchise sales effort. Present industry standards for establishing a budget is $1,000 – $3,000 per unit sold on average, it should be your plan and goal to bring this average down and find ways to more efficiently intro...
Five Good Reasons
- An excellent way to be clear on why anyone should buy our Franchise is to develop a list of three to five good reasons as to why an investor would buy into your Franchise system. These will be your key points as to what the value of your franchise model is and these should be reiterated in all of your Franchise marketing communications. Here are five possible good reasons as a refer…
What to Do with Leads? How to Handle A Franchise Lead
- It is important to remember that anyone can visit your site and request information on a franchise. Just as in the phone-screening process, we will need to determine whether a lead that comes in through the franchise lead generation site is qualified or not. We won’t waste our time on unqualified leads and work through an efficient process to disqualify those who do not fit our sp…