Why did Juan Valdez start?
Where did Hernan Mendez go to college?
About this website
Is Juan Valdez a franchise?
The lowest you can expect to invest is $80,000 if you want to become a franchisee. $250,000 is the most that Juan Valdez Cafe expects its owners will need to invest in a new location. $1,500,035,000 is the franchise fee new franchisees pay the franchisor. There is currently a total of 36 units in operation.
Who owns Juan Valdez Cafe?
Procafecol, S.A.Juan Valdez CaféEast 57th Street, ManhattanKey peopleRoberto Velez (Chairman) Camila Escobar Corredor (President of Procafecol, S.A.)ProductsWhole Bean Coffee Made-to-order beverages PastriesServicesCoffeeNumber of employees5,000+10 more rows
How many Juan Valdez are in Colombia?
Juan Valdez operates more than 330 cafés in Colombia and a further 130 locations in 14 international markets, including Chili, Peru, Bolivia, Paraguay, Spain and Malaysia.
What nationality is Juan Valdez?
ColombianJuan Valdez is a fictional character who has appeared in advertisements for the National Federation of Coffee Growers of Colombia since 1958, representing a Colombian coffee farmer....Juan ValdezGenderMaleOccupationFarmer Coffee growerNationalityColombian5 more rows
What coffee company used Juan Valdez?
Sanchez was Juan Valdez for 36 years, followed by Carlos Castaneda, who has played Valdez since 2006. It's been more than 60 years since DDB imagined Juan Valdez for their client, the Colombian Coffee Federation, officially unveiling the character in 1960. He is an icon, a fixture. He long ago outlived Mrs.
Is Juan Valdez coffee fair trade?
JUAN VALDEZ Organic Colombian Fairtrade Coffee | Café Colombiano Organico 10 Oz. Amazon's Choice highlights highly rated, well-priced products available to ship immediately.
What is the best Colombian coffee?
Best Colombian Coffee: 7 Best BrandsVolcanica Colombian Supremo.Colombian Peaberry.Volcanica Colombian Supremo Decaf.Colombian Geisha.Lavazza Tierra Colombia.Koffee Kult Colombia Huila.Java Planet Colombian Organic.
What is Juan Valdez known for?
Juan Valdez, the coffee guy with the donkey, is perhaps the most famous coffee grower of all time. You have probably seen his image on bags of coffee, or you've heard him doing his best to convince you to drink coffee on TV – or even in the movies.
What ever happened to Juan Valdez?
Carlos Sánchez, who for nearly four decades played Juan Valdez, the embodiment of Colombian coffee and one of the most recognizable pitchmen in the world, died on Dec. 29 in Medellín. He was 83. His death was confirmed in an email from Colombia's National Federation of Coffee Growers, which did not specify the cause.
What is Juan Valdez donkey's name?
Conchita/LanaConchita/Lana Juan Valdez has been the face of Columbian coffee since 1958. The fictional character, created by the National Federation of Coffee Growers of Columbia, is usually seen with his faithful pet, Conchita (sometimes called Lana).
What is the best Colombian coffee?
Best Colombian Coffee: 7 Best BrandsVolcanica Colombian Supremo.Colombian Peaberry.Volcanica Colombian Supremo Decaf.Colombian Geisha.Lavazza Tierra Colombia.Koffee Kult Colombia Huila.Java Planet Colombian Organic.
Is Pilon coffee Puerto Rican?
The Story of Café Pilon. ® The origins of Café Pilon can be traced back to 19th century Cuba, where it had been brewed and served with pride for more than 100 years.
SM Project PDF (Sample) - Strategic Marketing Juan Valdez: Innovation ...
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Why did Juan Valdez start?
The initial purpose of forming Juan Valdez 60 years ago was to create a stronger position to negotiate pricing with coffee roasters and, in turn, retailers. Historically, any downward price movement in the coffee commodity hit growers the hardest—the coffee roasters and retailers were left relatively unscathed. Juan Valdez aimed to mitigate that risk by uniting coffee growers under a single entity. The Juan Valdez brand has been successful for decades, but we believe that the current attempt to vertically integrate into the saturated coffee house segment with Juan Valdez Cafes is a foolhardy move. While Procafecol has succeeded in the Latin America region, the entrance of Starbucks and other multinational brands with their own coffee houses competing for regional consumers spells trouble for Juan Valdez. [13] Furthermore, operating a brick and mortar store requires a distinct skill set from certifying coffee beans, advising growing techniques, and giving tools to local Colombian coffee growers. Due to these factors, we believe that Procafecol should continue to invest in its coffee growers and ensure these producers have the best possible resources to grow great coffee. Despite recent success, vertically integrating into the retail segment seems to cloud that vision by offering no significant increase in bargaining power for coffee growers nor any significant long term sustainable profits. Instead, they should look for an opportunity to offload their coffee house operations to a major player and double down on their main focus—growing great Colombian Coffee.
Where did Hernan Mendez go to college?
He was accepted to many top schools including Wharton, but chose Cornell’s SC Johnson College of Business because it offered him ample opportunity to enjoy the great outdoors in Ithaca, New York. [9] Mendez received his MBA in 1983 and took the helm of Juan Valdez as CEO in 2010 as the company languished in year-over-year losses. Juan Valdez began rapidly opening cafes beginning in 2002, and by 2010 had accrued heavy debt from the expansion, along with a long list of failing cafes. Mendez cut the company’s losses, and pioneered a strategic move into franchised stores, which the previous leadership had resisted. Within four years, the company turned around and underwent a cultural and strategic renaissance under Hernan Mendez’s leadership.
Why did Juan Valdez start?
The initial purpose of forming Juan Valdez 60 years ago was to create a stronger position to negotiate pricing with coffee roasters and, in turn, retailers. Historically, any downward price movement in the coffee commodity hit growers the hardest—the coffee roasters and retailers were left relatively unscathed. Juan Valdez aimed to mitigate that risk by uniting coffee growers under a single entity. The Juan Valdez brand has been successful for decades, but we believe that the current attempt to vertically integrate into the saturated coffee house segment with Juan Valdez Cafes is a foolhardy move. While Procafecol has succeeded in the Latin America region, the entrance of Starbucks and other multinational brands with their own coffee houses competing for regional consumers spells trouble for Juan Valdez. [13] Furthermore, operating a brick and mortar store requires a distinct skill set from certifying coffee beans, advising growing techniques, and giving tools to local Colombian coffee growers. Due to these factors, we believe that Procafecol should continue to invest in its coffee growers and ensure these producers have the best possible resources to grow great coffee. Despite recent success, vertically integrating into the retail segment seems to cloud that vision by offering no significant increase in bargaining power for coffee growers nor any significant long term sustainable profits. Instead, they should look for an opportunity to offload their coffee house operations to a major player and double down on their main focus—growing great Colombian Coffee.
Where did Hernan Mendez go to college?
He was accepted to many top schools including Wharton, but chose Cornell’s SC Johnson College of Business because it offered him ample opportunity to enjoy the great outdoors in Ithaca, New York. [9] Mendez received his MBA in 1983 and took the helm of Juan Valdez as CEO in 2010 as the company languished in year-over-year losses. Juan Valdez began rapidly opening cafes beginning in 2002, and by 2010 had accrued heavy debt from the expansion, along with a long list of failing cafes. Mendez cut the company’s losses, and pioneered a strategic move into franchised stores, which the previous leadership had resisted. Within four years, the company turned around and underwent a cultural and strategic renaissance under Hernan Mendez’s leadership.
