Franchise FAQ

is barry's a franchise

by Miss Kelsie Goodwin Jr. Published 2 years ago Updated 1 year ago
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Barry's is a privately-owned-and-operated business, with over 70 locations open or in development across North America, Europe, the Middle East, Asia, and Australia. The class, experience, and brand is tightly controlled across every studio. Orangetheory, on the other hand, employs a franchise model.

Who is Barry’s?

We are courageous and optimistic in our thinking and actions. We are open to learning, improving, and evolving. We were first to the party. Started in 1998, our game changing fitness classes quickly became known as the best workout in the world. Barry’s opens its doors.

What is Barry’s fitness?

Started in 1998, our game changing fitness classes quickly became known as the best workout in the world. Barry’s opens its doors. LA-based instructor, Barry Jay innovates HIIT interval training in a group setting. One part strength, one part cardio, 100% Barry’s.

What is Barry's bootcamp?

LA-based instructor, Barry Jay innovates HIIT interval training in a group setting. One part strength, one part cardio, 100% Barry’s. With the help of his partners, John and Rachel Mumford, the first Barry’s Bootcamp opens its doors in the heart of West Hollywood. Boutique fitness is born.

Why choose Barry’s studio?

Each location has its own personality with a friendly studio team who feel more like family. Every Barry’s studio is unique to the city in which it stands. With hand painted murals by local artists and post-worthy moments around every corner, you’ll be clicking and sharing before and after your sweat sesh.

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How much does it cost to open a Barrys franchise?

Facts & FiguresLiquid capital required$65,000Net worth required$100,000Investment$199,000 - $514,000Franchise fee$25,000 - $25,000Royalty6.0%4 more rows

Who is Barry's owned by?

North Castle PartnersBarry's, which is majority-owned by private equity firm North Castle Partners, could be valued at around $700 million, according to Bloomberg. (Streaming fitness company Peloton, which sells both bikes and treadmills and has a handful of studios, has a market cap of $8.1 billion.

Is Barry's profitable?

The company produces annual revenue of $150 million and operating cash flow margins of 32% with revenues growing 48%. "I think we're all discovering what the model looks like five years from now," says Gonzalez, emphasizing that he is focused on scaling out into new markets.

Who owns Barry's bootcamp UK?

Barry's Bootcamp London co-founder Sandy Macaskill on his no-fuss wellness routine. F or four years Sandy Macaskill covered elite sport for The Daily Telegraph and The New York Times, before partnering with his brother James to bring the high intensity workout brand Barry's Bootcamp to London in 2013.

Why is Barry's called Barry's?

The couple toured with the circus and then opened the amusement park in 1926 after being invited by the local railway company to permanently locate on a site beside the railway station; according to the company history, rather than use either of their family names, they named it 'Barry's' after the first supplier to ...

How many Barry's are there?

Barry's currently has more than 70 studios spread across 14 countries, with the majority in the United States.

Who is the CEO of Barry's?

Joey Gonzalez (Jul 2015–)Barry's Bootcamp / CEO

How much did Barry's Bootcamp sell for?

North Castle was said to value Barry's Bootcamp at about $100 million, according to a Wall Street Journal report in June that cited unnamed sources familiar with the talks.

Is Orangetheory like Barry's Bootcamp?

The main difference between Orangetheory and Barry's Bootcamp is the workout itself. OTF follows a similar structure every class with treadmills, rowing machines, and dumbbell strength work. Classes at Barry's Bootcamp involve a different focus every time, like core or lower body.

Why is Barrys so popular?

Barry's has created a community, and you feel that as soon as you walk in. But at the root of it, it's still all about the workout – that's still the reason why people come back. MH: Barry's mixes treadmill sprints with floor-based weights exercises.

Why is Barry's Bootcamp successful?

Part of what makes it special is the fact that the trainers can change things up, so every day you come in and you do a class and you don't know what you're going to get. It helps on two things, one is it keeps you interested and from a working-out standpoint it's going to keep your body guessing.

How many people are in a Barry's class?

Working out in the Red Room The workouts are held in a large, dark room with red lighting. As many as 50 people can take a single class at a time, and with people swapping stations throughout the workout, that's going to take some coordination.

Who is the CEO of Barry's?

Joey Gonzalez (Jul 2015–)Barry's Bootcamp / CEO

Who is the founder of Barry's Bootcamp?

Rachel MumfordBarry JayJohn MumfordBarry's Bootcamp/Founders

How much did Barry's Bootcamp sell for?

North Castle was said to value Barry's Bootcamp at about $100 million, according to a Wall Street Journal report in June that cited unnamed sources familiar with the talks.

Is Orangetheory like Barry's Bootcamp?

The main difference between Orangetheory and Barry's Bootcamp is the workout itself. OTF follows a similar structure every class with treadmills, rowing machines, and dumbbell strength work. Classes at Barry's Bootcamp involve a different focus every time, like core or lower body.

What is Barry’s?

The Best Workout in the World™®. Founded in West Hollywood in 1998, it’s the original strength and cardio interval fitness experience that provides...

Will I be okay if I’m a beginner or not already in shape?

Don’t worry! We welcome beginners and meet a lot of them everyday! If it’s your first time, we’ll look after you in any class you choose. We don’...

Do I have to be a good runner?

The great thing about running as a cardio exercise is that you don’t have to be “good” to start. In your first few classes, choose a pace that feel...

How often should I go?

We recommend 4 classes per week as an optimal number, with 3 classes per week at a minimum if you’re hoping to see visible results. But, as always,...

How many calories can I actually burn?

First, as with most things in life, individual results may vary. Depending on your body weight and effort in the Red Room, it is possible for clien...

Why do days of the week focus on different muscle groups?

Most days, the floor exercises are focused on a specific part of the body. There are two reasons for this:

What options do I have for buying classes?

You have two options — class packages or 30-day memberships, depending on the kind of relationship you’re ready to have with us. As you’d expect, t...

What is your refund policy?

As applicable, classes and membership packages are non-refundable. No exceptions.

Do you offer corporate discount or group booking programs?

We do! Find more info here .

How to contact Barry's Corporate Accounts?

Lucky you! For your initial purchase of these special rates, you’ll need to contact our Corporate Accounts team at [email protected] to verify your employment. The corporate rates are not available for purchase through the website, so reach out to your local studio for assistance with buying your package or membership.

What happens if you are late to Barry's class?

If you are late to class and we have not given away your spot to the waitlist, it won’t cost you anything but a few hundred calories. Just check in, come in, and try not to disturb the Barry’s clients who have already begun their workout.

Is Barry's a beginner class?

We don’t have a “beginner’s class.” Barry’s classes are created for you to challenge yourself — you can set your own level of speed and choose the heaviness of your weight, depending on your experience.

Can you workout on a treadmill at Barry's?

Take your pick! The beauty of Barry’s is that you get the exact same workout whether you start on the treadmill or bench.

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How many locations does Barry's have?

It’s also possible that it simply comes down to access. Barry’s 70 locations pale in comparison to Orangetheory’s 1,200+ locations, which could make Orangetheory the default for customers outside of major metropolitan areas.

What is Barry's branding?

Barry’s is positioned as cool and edgy. Their branding feels intense but calculated. Black and white serve as the main colors, with red used as an accent color. Barry’s imagery across its site and social media features young, ultra-fit, and attractive 20- and 30-somethings.

How many followers does Orangetheory have?

Orangetheory has a robust social community, with 272K followers on Instagram with consistent engagement across their posts. Barry’s comes in close, with 222K followers on Instagram and comparable engagement. OTF rallies the community around its #morelife hashtag, while Barry’s sticks to a more straightforward #barrys.

How many studios does OTF have?

Of note, OTF vastly outnumbers Barry’s with respect to locations, with the former counting 1,200+ studios and the latter numbering 70 units open or in development. So, an argument could be made that the Barry’s community is disproportionately strong. Location count aside, each brand’s Instagram content reflects their branding directions aptly:

What brands use Barry's instructors?

Barry’s adopts an instructor-as-influencer model, utilized by a number trendy fitness brands like SoulCycle and Rumble Boxing. Barry’s website lets you view each trainer in every location, sharing their photo, a bio, what they’re inspired by, their superpower, and guilty pleasures. Pair that with the brand’s emphasis on instructors on Instagram, not to mention the instructors owned Instagram accounts (many with followers in the tens of thousands), and it’s clear that Barry’s instructors contribute heavily to the aspirational feeling of the brand.

How many Orangetheory locations are there?

Orangetheory, on the other hand, employs a franchise model. This allows the brand to have over 1,200 locations across the globe.

What is Barry's lifestyle?

Thanks to decisive branding, the Barry’s lifestyle is clear: the young, successful, millennial hustler who works hard, plays hard, dresses well, and eats clean. This is emphasized by the in-studio Fuel Bars that offer a variety of shakes and third-party drinks, as well as the Nike- and lululemon-collab studio merch.

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