Franchise FAQ

what are some factors to consider before buying a franchise

by Dr. Muriel Witting PhD Published 2 years ago Updated 1 year ago

11 Important Factors to Consider Before You Buy a Franchise

  • 1. Check for Proven Systems “When you buy a franchise, you’re buying a proven business model. ...
  • 2. Ask How They Treat Their First Franchisees ...
  • 3. Examine Earnings Potential ...
  • 4. Consider Coaching to be Critical ...
  • 5. Make Sure they Have Already Succeeded ...
  • 6. Acquire Territory Exclusivity ...
  • 7. Know the True Costs of Being a Franchisee ...
  • 8. Look for Knowledge-Sharing Among Franchisees ...
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What Should I Consider Before Buying a Franchise?
  • The type of experience required in the franchised business.
  • The hours and personal commitment necessary to run the business.
  • The track record of the franchisor, and the business experience of its officers and directors.
  • How other franchisees in the same system are doing.

Full Answer

Should you buy a franchise or start your own business?

If you’ve always wanted to run a business but find the start-up phase too daunting, you should consider purchasing a franchise instead.

What are the signs that you should buy a franchise?

A good sign is a franchise that can provide you with proven sales success with their existing franchisees. Growing market. You want to move into a market or industry that is growing, not fading.

What are the requirements to be a franchisee?

They usually require franchisees to follow guidelines and standards which may encompass things such as product offerings, prices, operational hours, and store design among others. So you may be the boss, but the franchisor generally has the control.

Do franchisors have any restrictions on franchisees?

It is very common for franchisors to impose certain restrictions on how their franchises are to be run. They usually require franchisees to follow guidelines and standards which may encompass things such as product offerings, prices, operational hours, and store design among others.

What would be five important things to consider before becoming a franchisee?

Here are five things you should consider before turning owning a franchise into a reality.Demand. As is the case before starting any new business, it's imperative that you do your research. ... Cost. ... Available opportunities. ... Training and support. ... Credibility.

When investing in a franchise What are 5 important things to consider?

But if you're serious about investing in a franchise, there are a few more important things to consider.Understand the business. ... Consider all the costs. ... Size up your commitment. ... Get familiar with a franchise's framework. ... Be realistic about your expected return on investment.

What is the most important consideration in franchising business?

Important considerations for your franchise model include fee and royalty percentage, terms of agreement, size of territory awarded to each franchisee, geographic areas in which you are willing to offer franchises, the specifics of your training program, and more.

What are the seven benefits of franchising?

Starting a Business: 7 Benefits of Franchising Your BrandCreates Capital. Franchisees use their own capital. ... Limited Liability. The franchisor avoids a lot of responsibility. ... Access to the Best Talent. ... Speeds up Expansion. ... Motivation to Succeed. ... Brand Building. ... International Expansion.

What are the resources you will need in franchising a business?

6 Essential Resources for Franchising Your BusinessInternational Franchise Association. ... Trade Shows and Expos. ... Data Analytics.

How do you ensure if the franchise to get into is a good one?

The good franchises are lead by people with integrity, vision and a deep concern for people who invest in their system. You will feel this when you find the right franchise marketing system when the people behind the brand come across as genuinely interested in you.

What steps should a potential franchisee take before investing in a franchise?

Buying A Franchise: 5 Essential Steps To Take Before InvestingAssess Your Skill Set. ... Identify Your Passion And Long-Term Goals. ... Calculate Your Investment Level And Future Profitability. ... Speak With Franchisees And Assess The Franchise Disclosure Document. ... Get To Know The Franchisor.

When should I franchise my business?

As a general rule, it's recommended that businesses have at least one to three years of successful operations before franchising. That number could be higher or lower, however, depending on the industry. For some businesses, franchising during the first two years of operations can be advantageous.

What are the key subjects in the franchise agreement?

Franchise agreements vary between different franchises, but these seven areas should be addressed in every franchise agreement.Use of Trademarks.Location of the Franchise.Term of the Franchise.Franchisee's Fees and Other Payments.Obligations and Duties of the Franchisor.Restriction on Goods and Services Offered.More items...

How do you make money investing in a franchise?

The 6 Best Financing Options for Franchising a BusinessFranchisor financing. If you need funding to purchase a franchise, your first conversation should be directly with your prospective franchisor. ... Commercial bank loans. ... SBA loans. ... Alternative lenders. ... Crowdfunding. ... Friends and family loan.

What is a franchise investment?

Understanding Franchises A franchise is a joint venture between a franchisor and a franchisee. The franchisor is the original business. It sells the right to use its name and idea. The franchisee buys this right to sell the franchisor's goods or services under an existing business model and trademark.

How would you research a franchise purchase before making the decision to invest?

Researching and understanding critical information such as industry trends, market size, franchisor reputation, the FDD, and costs of starting and running your business will help you better prepare to make an informed decision.

How does franchising work?

The franchising model works like this – you (the franchisee) buys the rights to market and distribute the goods and services of another company (the franchisor) and to use its business name for a fixed period of time.

Is franchising a good idea?

While this has its advantages, there are also disadvantages to franchising that may not sit well with some.

Why is it important to have a franchise?

Brand Recognition –The strength of the franchise brand is important to your future success. When a business name is highly recognizable and trusted, franchisees can count on a customer base before opening their doors. That’s the recognition that comes with MassageLuXe. Customers can depend on a modern, relaxing, high-quality and cohesive spa design and experience, no matter which location they visit.

What is the leadership team in franchising?

Leadership Team –At the end of the day, you need to get along with and trust the people that are going to support you in this business. A good franchisor will offer support and training and make brand expectations clear but will trust franchisees to manage and oversee their business.

What is a massageluxe franchise?

Turnkey Business –A franchise is designed to provide a potential business owner with everything needed to open a business. This includes guidance and training from the franchise. MassageLuXe provides world-class training and ongoing support from site selection and buildout to the grand opening and beyond. MassageLuXe franchisees have access to state-of-the-art management software that is custom to our brand. This software allows franchisees to coordinate all aspects of their business, which sets their operations and client experience up for success.

Is it exciting to be a franchise owner?

You’ve made the decision to take that leap of faith and become a franchise owner. It’s an exciting time mixed with, perhaps, a bit of anxiety. The trepidation comes from wanting to make the best business decision and do something you enjoy while getting a strong return on your investment.

Why do people buy franchises?

One of the main reasons anyone buys into a franchise is to get all of the resources, content and tools that an established model provides. But different franchisors have different definitions of “done-for-you.”

How much does it cost to drop a franchise check?

Purchasing a franchise can be one of the most emotional, stressful, and exciting moments of your life. Dropping a check for $10K – $50K ( or more) will be one of the scariest and most exhilarating purchases you’ll ever make.

Is franchising optional?

This one easily slips under the radar when you’re first getting started with a franchisor but can come back to bite you— hard. First of all, it’s not optional. So make sure you get all the details regarding this one before you sign anything because you’ll be paying it for the rest of your time working with that brand.

Do franchises have to do their own marketing?

Depending on the type of franchise you’re getting yourself into you may or may not be responsible for your own local marketing. Some of these brands are such huge players they do everything for you, and others rely on you to handle your own local marketing while they manage the big picture stuff.

Do franchisees buy into models?

The way we see it, franchisees buy into a model so that everything will be as easy as possible and we want to make sure that’s absolutely true for our owners.

Does one success story make a perfect franchise?

Here’s what you should keep in mind: One success story does not make a perfect franchise. Yet conversely, one failure does not spell disaster for an entire model.

Do franchisors know how to spend their marketing budget?

Don’t get me wrong… marketing is important and you gotta do it. And if that means that I as the franchisor have to make you do then so be it. But the truth is most franchisors don’t know how or where to spend your co-op marketing budget to actually get you leads, clients or customers. So they spend it on “branding” billboards or poorly produced ads and media.

Why invest in a franchise?

The benefit of investing in a franchise is to capitalize on a successful enterprise. A good sign is a franchise that can provide you with proven sales success with their existing franchisees. Growing market. You want to move into a market or industry that is growing, not fading.

How to know if a franchise is an opportunity?

Competition. One of the signs that a franchise is an excellent opportunity is the lack of competition. While there may be a coffee shop on every corner, there are many communities that still are in need of wellness services like massage therapy. Repeat business.

Do one trick pony franchises last?

Variety. One-trick ponies never last. A good sign a franchise is worth investing in is one that is constantly looking for ways to add variety to their products and services. Massage Heights launched the body + face concept to offer customized skin therapy services that deliver the skin's best health in partnership with dermalogica®, known worldwide as an innovator in skin care.

Is Massage Heights a good franchise?

Repeat business. You want a franchise that will bring in repeat customers, allowing you to grow your business. Massage Heights has a fantastic 97% customer retention rate, which is a good sign for any potential owner.

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