Franchise FAQ

what are the pros and cons of buying a franchise

by Prof. Saul Gulgowski IV Published 2 years ago Updated 1 year ago
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Pros and Cons of Buying a Franchise

  • Pro: Name Brand Recognition Some small business owners want to get a headstart on getting their business off the ground. ...
  • Con: Parent Company Control For many people, they dream of becoming a small business owner because of the control it offers. ...
  • Pro: Advertising is Done For You ...
  • Con: Franchise Fees and Royalties ...

Full Answer

What are five advantages of buying a franchise?

Five advantages of buying a Franchise

  1. The Power of the Franchisor’s Brand. The first thing franchises offer franchisees is a strategic identity that is not only effective, but it also has a cumulative market impact.
  2. Advertising Programs. Advertising can be one of the biggest expenses for any new business and for a good reason. ...
  3. Opening and Operating Experience. ...
  4. Reputation. ...
  5. Support. ...

Can I make money by owning a franchise?

The reality for most franchisees is somewhere in between. Exactly how much money YOU will make as a franchise owner is a difficult question to answer. There are many factors that will influence your potential earnings – the biggest of which include the brand you invest in and your own personal performance as a business owner.

What to consider before buying a franchise?

What to Consider Before Buying a Franchise

  • Make Sure Your Family is On Board. Owning a franchise—or a business of any kind—is truly a family affair. ...
  • Count Your Cash. ...
  • Reach Out to Other Franchisees. ...
  • Do Some Soul Searching. ...
  • Test the Product. ...
  • Understand What You’re Getting Into. ...
  • Talk to a Franchise Consultant. ...
  • Come Up With an Exit Strategy. ...
  • Consult With Franchise Experts. ...
  • Do Your Due Diligence. ...

What are the advantages of owning a franchise?

Owning a franchise has several advantages such as: Low failure rate. When you purchase a franchise, you are buying an established concept that has been successful. Statistics show that franchises have a much better chance of success than independent start-up businesses. Business assistance.

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What are pros and cons of owning a franchise?

Benefits and Cons of Franchising: A SummaryAdvantages of buying a franchiseDISADVANTAGES OF BUYING A FRANCHISEBrand awareness already exists for the business, making it easier to draw in an audience and generate profits.Initial investments can be high, and some companies require payment with non-borrowed money.5 more rows•Aug 30, 2021

What are the disadvantages of buying a franchise?

Buying a franchise means entering into a formal agreement with your franchisor. Franchise agreements dictate how you run the business, so there may be little room for creativity. There are usually restrictions on where you operate, the products you sell and the suppliers you use.

What are 4 disadvantages of a franchise?

Disadvantages of franchising for the franchiseeRestricting regulations. ... Initial cost. ... Ongoing investment. ... Potential for conflict. ... Lack of financial privacy.

What are the 5 advantages of owning a franchise?

Five Advantages of Buying a FranchiseMuch of the work needed to launch a business idea has already been done. ... Not as much, if any, experience is needed to start. ... Support from a larger network of businesses. ... Ability to tap into the collective buying power of the franchisor. ... In cases, financing may be easier to secure.

What is the failure rate for a franchise?

Coincidentally when I was with NatWest I managed the survey for the last 22 years. Pretty much every year the survey has been conducted has shown between 8-12% of franchise businesses left their franchise each year. This is for a variety of reasons, including retirement, selling, ill-health and financial failure.

Why do franchises fail?

Overseeing and managing a large franchise system requires a significant amount of liquid capital. If a franchisor does not have adequate reserves, or if a large number of franchisees are struggling to make their monthly royalty payments, then this could lead to systemic failure and widespread franchise closures.

Can you get rich owning franchises?

The bottom line is that while a franchise can make you independently wealthy, it isn't a guarantee. Choosing the right business in the right industry, and going in with preexisting entrepreneurial experience and/or existing wealth can help, but your income-generating potential may still be somewhat limited.

Is it better to own or franchise?

Bottom line, franchises have a higher overall success rate than startups. Franchises operate under a predetermined business model that has already brought success while independent businesses make adjustments and decisions to their business model as they go.

What is the red flag in franchising?

Red flags would include a high number of franchisee turnover, more outlets closed versus opened, high franchisee turnover coupled with low number of franchisee transfers. A high number of Sold But Not Opened franchises can be a red flag that would require a closer look.

Is it worth it to own a franchise?

If you're a fledgling entrepreneur or a seasoned business person wanting to diversify your holdings, you've probably wondered, “Are franchises a good investment?” The simple answer is yes, especially if a great opportunity presents itself. There is an obvious appeal to starting a business via buying a franchise.

How much is the average franchise fee?

between $25,000 to $50,000Franchise fees are typically between $25,000 to $50,000 on average. 2) Startup Costs: These are the expenses you'll incur to get your new business open and operating. Initial investment costs vary widely from franchise to franchise.

What are 3 disadvantages of franchising?

The franchise agreement usually includes restrictions on how you can run the business. You might not be able to make changes to suit your local market. You may find that after some time, ongoing franchisor monitoring becomes intrusive. The franchisor might go out of business.

What are the three benefits of franchising?

Advantages of franchising your businessGrow your business - franchising your business can be a cost-effective way to grow your business. ... Costs - each franchisee finances their own franchise outlet. ... Easier management - the franchisees also run their businesses therefore reducing the management demands placed on you.More items...

What are the seven benefits of franchising?

Starting a Business: 7 Benefits of Franchising Your BrandCreates Capital. Franchisees use their own capital. ... Limited Liability. The franchisor avoids a lot of responsibility. ... Access to the Best Talent. ... Speeds up Expansion. ... Motivation to Succeed. ... Brand Building. ... International Expansion.

What happens when you buy a franchise?

When you agree to buy a franchise, you’ll no doubt sign a contract such as a Franchise Disclosure Agreement, which lists all the things you can and cannot do as a franchisee. Break one of those many requirements and you could lose your business altogether.

What are the advantages of franchises over small businesses?

One obvious advantage that big businesses have over small businesses is their access to increased buying power. The franchise may buy large amounts of inventory and equipment on behalf of their franchisees, meaning you’ll obtain these important assets at a reduced cost.

How do franchises promote their business?

Although you as a franchisee may be required to invest a certain amount of time and resources in marketing and advertising (more on that next), the franchises themselves will promote your business via nationwide campaigns that are broadcast on TV, radio, and online.

How much does it cost to buy a franchise?

The biggest barrier to buying a franchise is, of course, the price tag: The exact costs vary depending on the franchise, but some franchise fees are hundreds of thousands of dollars , and overall investment can easily top $1 million. Some may “only” be tens of thousands of dollars, but even that is a sizeable investment for most people. Then there are royalty fees and other startup expenses.

What is the most difficult part of owning a business?

The most difficult part of owning a business arguably comes in the startup stage, where you have to write a business plan, conduct market research, create a minimum viable product, test that product, and then scale (if testing goes well, that is). Buying a franchise helps you skip this section: The system has already been tested and proven to work. It’s now up to you to apply their system to your market.

Is buying into a franchise higher than starting a business?

As mentioned above, the costs of buying into a franchise are high—in some cases, markedly higher than they would be if you started your own business. The franchise fee alone may be out of your reach, and if it isn’t, it will take up a severe chunk of your liquidity.

Do franchises owe royalty?

In addition to the high costs of entering the franchise space, you’ll also continue to owe your franchise royalty payments for using their name and system, and will have to contribute to marketing and advertising costs at their discretion.

Why are franchisees vulnerable?

Franchisees benefit from the brand recognition of the company whose franchise they buy, but they’re also vulnerable if the public turns against that brand. Health scares at another franchise branch, corporate scandals and more can all leave franchisees vulnerable and put their profits in jeopardy.

Do franchises have their own financing?

Some franchised businesses have their own financing arm, meaning that they provide loans for people who want to buy and open a franchise. Now, in-house franchise financing might not always offer the lowest interest rates, and it’s always a good idea to comparison shop. But if you think you might have a tough time getting a traditional small business loan from a bank, going the franchise route can be a good work-around.

Is it safe to open a franchise?

Opening a franchise can be a lower-risk way to start a small business, but it’s not for everyone. For one thing, franchisees have to abide by company rules and the terms of their licensing agreements, so if you love to be independent, opening a franchise might not be your best bet. Find out more about the pros and cons of franchising below.

Is it better to franchise or start an independent business?

Starting a franchise might involve higher start-up costs than you would incur if you started an independent small business. If you’re trying to start a small business without taking out a hefty loan or putting a lot of your own capital on the line, becoming a franchisee might not be your best option. Before you commit to one form of business or the other, it’s worth doing a cost comparison.

Can you take the logo of a franchise?

Franchisors don’t let you take their logo and run with it. You’ll owe fees to the business from which you buy the franchise. A portion of each month’s profits will leave your coffers and go to the franchisor, per your licensing agreement. Those fees can add up, which is why it’s a good idea to enlist the services of a lawyer to help you get a good deal on your franchise. If you’re fee-averse, you might decide to forgo a franchise altogether.

Is it a good idea to become a franchisee?

Becoming a franchisee is a good fit for some and a bad idea for others. Before you commit, it’s a good idea to weigh the pros and cons, do your research and seek legal advice. Different franchisors may offer radically different terms and conditions, so it pays to comparison shop.

Is it risky to buy a franchise?

Pro 3: Franchises are less risky than independent businesses. If you buy a franchise, you already know that the product is successful. It has brand recognition, for one thing. Assuming the franchise is in a good location and the brand continues to attract customers you should have a pretty solid business on your hands.

Why is it important to buy a franchise?

One of the biggest benefits of purchasing a franchise is avoiding the most difficult steps of starting a business. Most small business owners report that finding financing is the biggest hurdle to getting their company off the ground.

Why do franchises succeed?

Franchises succeed in large part because they make their model easy to follow and replicate. Many franchises use training to help new partners and employees learn how the business works. In addition to training on things like daily operations, opening procedures and in-house technology, you may also access professional development programs.

What is a franchisor's role in a franchise?

Some franchisors micromanage or control the franchisee to a high degree. Depending on the contract, a franchisor may mandate details such as the business’s physical location, hours of operation, pricing, signage and layout, and resale terms. Entrepreneurs seeking to bring some personal vision into their franchise need to be aware of any inflexible restrictions in the franchise agreement before signing on.

What are the bonuses of buying a franchise?

Marketing and advertising are added bonuses to buying a franchise. Many small business owners pull a double shift as both the owner and the CEO.

Is franchise a capital intensive business?

Despite the advantage of skipping ahead in the process of launching a business, franchises still tend to be capital-intensive ventures.

What happens if you buy a franchise?

When you agree to buy a franchise, you’ll no doubt sign a contract such as a Franchise Disclosure Agreement, which lists all the things you can and cannot do as a franchisee. Break one of those many requirements and you could lose your business altogether. Or, decide that you don’t want to be in this business anymore, and you’ll find the process of closing up shop much more difficult than if you didn’t sign a contract with a national franchise.

What are the advantages of franchises over small businesses?

One obvious advantage that big businesses have over small businesses is their access to increased buying power. The franchise may buy large amounts of inventory and equipment on behalf of their franchisees, meaning you’ll obtain these important assets at a reduced cost.

How do franchises promote their business?

Although you as a franchisee may be required to invest a certain amount of time and resources in marketing and advertising (more on that next), the franchises themselves will promote your business via nationwide campaigns that are broadcast on TV, radio, and online.

What is the most difficult part of owning a business?

The most difficult part of owning a business arguably comes in the startup stage, where you have to write a business plan, conduct market research, create a minimum viable product, test that product, and then scale (if testing goes well, that is). Buying a franchise helps you skip this section: The system has already been tested and proven to work. It’s now up to you to apply their system to your market.

Do franchises owe royalty?

In addition to the high costs of entering the franchise space, you’ll also continue to owe your franchise royalty payments for using their name and system, and will have to contribute to marketing and advertising costs at their discretion.

Why do people want to own a franchise?

That’s because you are buying into a proven business model leveraging an established brand with a built-in customer base. But franchising is not for everyone. Even though you are an owner, you must give up some independence. And it requires a significant capital investment to get started.

How much does a franchise get paid?

Every year. This is the big ongoing income stream that motivates business owners to consider franchising their brand. The FranData study found that royalties vary quite a bit, from an average of 4.47 percent for sit-down restaurants to 6.98 percent for some automotive companies. In dollars, the average royalty paid by franchisees across industries was about $35,000 a year. Sometimes, there is a separate royalty fee just to help offset advertising costs.

Why is it important to have a turnkey business?

This turnkey structure helps to lower risk, compared with starting your own business from the ground up. And it’s helping to overcome common obstacles that are faced by many but even more so by women and minorities wanting to run their own companies, namely, a lack of business experience and access to capital. This is why the International Franchise Association reports that an increase in women and minority franchise ownership is one of the positive trends in franchising today.

What is franchise owner help?

A franchise owner often receives help from: Ongoing supervision and management support if you run into problems or have questions . This turnkey structure helps to lower risk, compared with starting your own business from the ground up.

How much does it cost to franchise a subway?

A recent study by FranData, a research and information company focused on franchising, showed the average franchise fee across all industries was $35,185. But fees can be as low as $15,000 for a Subway franchise, to well over twice that for a large, family-style sit-down restaurant.

Is franchising a good choice?

Some franchisors exert more control than others, so if you’re looking for a business in which you can be creative, innovative, and apply your own personal touch or set your own pricing, make sure the franchisor is willing to give you that level of freedom. Otherwise, franchising may not be the best choice for you.

Some Advantages of Buying a Franchise

A positive point of purchasing a franchise is the power and the history of the franchisor's business model. A compelling reason for buying a franchise is the average success of the franchisor and their longevity in the business. They have become successful because they have seen what works and what doesn't.

Benefits Franchise Owners Will Get From the Franchise

Plot selection for favorable traffic flow and also taking into account the locations of the business' competitors

Some Disadvantages of Buying a Franchise

Buying a franchise that is a well-known brand name is often too expensive for many prospective business owners. A more realistic financial possibility is trying to have an independent business if the potential owner is determined to create a strong business operation.

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