Franchise FAQ

what is business franchise definition

by Annamarie Mohr Published 2 years ago Updated 1 year ago
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A franchise (or franchising) is a method of distributing products or services involving a franchisor, who establishes the brand's trademark or trade name and a business system, and a franchisee, who pays a royalty and often an initial fee for the right to do business under the franchisor's name and system.

Full Answer

What does it mean to franchise a business?

Franchising is a legal and business relationship that can help grow your business. A franchise is created by a legal agreement that involves the license of a trademark, the payment of a fee, and control over the operations of a business.

What are the advantages and disadvantages of franchise business?

These include:

  • Limited control: As a franchise business owner, you have limited control. ...
  • Costs: Opening a franchise is not a cheap endeavor. ...
  • Potential leadership changes: There is always the possibility that the franchise can be acquired and new leadership will move in.
  • Lack of privacy: Being a franchisee also comes with a lack of financial privacy. ...

More items...

Should you buy a franchise business?

Others also have their unique reasons on why they buy a franchise business. One of the few good reasons of buying a franchise business is that it lets you avoid all those potential risks experienced by other start ups. This is also a one way of being smart.

What do you need to franchise a business?

What do you Need to Franchise Your Business? 1. A good business plan that itemizes the key elements of the franchise expansion model and how the franchise program... 2. In order to franchise your business effectively, you should have a good understanding for the marketplace, and the... 3. A solid ...

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What is a franchise contract?

Franchises are built out of contracts between the franchisor and franchisees. As such, there are two places a franchisee can look to determine their rights and responsibilities within the relationship: the language of the contract itself and the relevant jurisdiction's contracts laws.

What is a franchise agreement?

The franchise agreement creates many of the most important rights and obligations between the franchisor and franchisee, including the degree of control the franchisor may exercise over the franchisee, terms of operation, training requirements, trademark and copyright obligations, renewal and termination options, and other important details. The jurisdiction's laws indicate how contracts are interpreted and enforced when the parties have a disagreement.

What is business format franchising?

Business Format Franchising refers to franchises where the franchisor and franchisee have an ongoing relationship in which the franchisor provides services such as site selection, training, marketing plans, and other tools for your business.

What are the advantages of franchise?

One of the great advantages of a franchise is that a relatively inexperienced businessperson can purchase a business that has many of the most complicated decisions have already been made by the franchisor. However, the difference in experience and sophistication between the prospective franchisee and franchisor can also make choosing and negotiating a franchise challenging. Consider contacting a local attorney with experience in franchise law to help locate and launch the right business opportunity for you.

What is the term for a business owner who grants a license to another person?

Franchising occurs when the owner of a business grants a license to one or more parties for the purpose of conducting business using the same trademarks, trade names, trade dress, and other identifying aspects of the business. The party granting the license is referred to as the "franchisor," while those purchasing licenses are referred to as the "franchisee."

Who pays the franchisor a fee?

The franchisee pays the franchisor a fee.

Who Owns the Business?

A business may have multiple locations without being a franchise. If the locations all have the same owner, then the business does not meet the definition of a franchise. A business franchise is defined by the structure of its ownership.

Why do companies franchise?

When a company wants to grow its market share or geographical reach at a low cost, it may decide to franchise. Franchising the product and brand name is a relationship between the franchisor and franchisee. Franchises are a popular way for those who want to start a business while entering a highly competitive market. One of the advantages of a franchise is getting access to an established company’s product and brand name. Moreover, the risk of business failure is much lower compared to starting a company from scratch. A franchise provides the opportunity to have total independence of a small business while operating from a concept that has proven to be successful. Furthermore, you’ll have the support of a parent company with an established reputation, management, and work practices.

How does a franchise work?

Franchisees pay a franchise fee and get a format or system developed by the company (franchisor). They also have the right to use the franchisor's name for a specified period of time.

How do you invest in a franchise business?

To invest in a franchise, the potential franchisee must first pay an initial franchise fee for the rights to the business, initial training, and the equipment required by that particular franchise . Once it is in service and operating, there is often an ongoing royalty payment, either on a monthly, quarterly, or annual basis paid to the franchisor. This payment is usually calculated as a percentage of the franchise operation’s gross sales.

What does a franchisor require of a franchisee?

For example, the franchisor will require the franchisee to use the uniforms, business methods, and signs or logos particular to the franchise. The franchisee should remember that he or she is not just buying the right to sell the franchisor’s product, but is buying the right to use the successful and tested process used in other profitable ...

What are some examples of franchises?

So, what is a franchise example? Prominent examples of well-known franchise business models include many food chain restaurants, such as McDonald’s and Subway. Other examples of franchise opportunities are businesses like UPS and H & R Block. In the United States, there are franchise opportunities available across a wide variety of industries.

Do franchises have to use the same pricing?

The franchisee will also usually have to use the same or similar pricing in order to keep the advertising streamlined. For example, if you saw an advertisement for $75 tax preparation from a well-known tax preparation franchise, you would expect to find this deal at the franchise operation closest to you.

Do franchise owners have control over their own business?

The franchise owners will not have as much control over the business as he or she would have over their own business model, but may benefit from investing in an already-established, name brand due to customer recognition.

A Definition

What is a franchise business definition? A ‘franchise’ is a license granted to an independent entrepreneur, a ‘franchisee’ by an established, successful company – ‘a franchisor’.

The Responsibilities & Obligations of the Two Parties Explained

In exchange for a franchise, a franchisee must pay the franchisor an initial upfront fee, as well as make monthly contributions. These payments usually cover royalties, in addition to marketing and advertising, and operational support.

Advantages Gained by the Franchisor

By franchising their business, a franchisor is able to expand their operation at a far faster pace. This is because their franchisees will establish themselves in new areas and raise the profile of the overall brand. Furthermore, the cost of this expansion won’t solely come out of their own pocket.

Benefits Enjoyed by the Franchisee

Many aspiring entrepreneurs pose the question ‘what is a franchise business and why would it be more beneficial than creating my own independent operation?’ The answer is simple. Starting your own business can be extremely difficult.

Only Certain Businesses Can Be Franchised

You must be aware that not all businesses can be franchised. In order to be successful as a franchisor, a brand must stand out from the crowd, and have proven products and services that are in demand, and will remain in demand for the foreseeable future. Plus, their model should be simple enough that it can be easily taught to new franchisees.

Get Advice

Now the question ‘what is a franchise?’ has been definitively answered, you can decide whether franchising will benefit you. Remember, it doesn’t matter whether you’re an aspiring franchisor or franchisee, Franchise Fame can help you – you’ll receive expert support that’ll enable you to attract new partners, or build your own customer base.

What is franchising in business?

A franchise (or franchising) is a method of distributing products or services involving a franchisor, who establishes the brand’s trademark or trade name and a business system, and a franchisee, who pays a royalty and often an initial fee for the right to do business under the franchisor's name and system. Technically, the contract binding the two ...

What is business format franchise?

In a business format franchise, the franchisor provides to the franchisee not just its trade name, products and services, but an entire system for operating the business.

Why is it important to select a franchisor that routinely and effectively enforces system standards?

This is important to you as enforcement of brand standards by the franchisor is meant to protect franchisees from the possible bad acts of other franchisees that share the brand with them. Since customers see franchise systems as a branded chain of operations, great products and services delivered by one franchisee benefits the entire system. The opposite is also true.

What does a franchisor do?

The franchisor provides the franchisee with franchising leadership and support, and exercises some controls to ensure the franchisee’s adherence to brand guidelines. In exchange, the franchisee usually pays the franchisor a one-time initial fee (the franchise fee) and a continuing fee (known as a royalty) for the use of ...

What is franchising relationship?

Franchising Is About Relationships. Many people, when they think of franchising, focus first on the law. While the law is certainly important, it is not the central thing to understand about franchising. At its core, franchising is about the franchisor’s brand value, how the franchisor supports its franchisees, ...

Why are franchisors important?

Great franchisors provide systems, tools and support so that their franchisees have the ability to live up to the system’s brand standards and ensure customer satisfaction. And, franchisors and all of the other franchisees expect that you will independently manage the day-to-day operation of your businesses so that you will enhance the reputation of the company in your market area.

What does a franchisee receive from a franchisor?

The franchisee generally receives site selection and development support, operating manuals, training, brand standards, quality control, a marketing strategy and business advisory support from the franchisor. While less identified with franchising, traditional or product distribution franchising is larger in total sales than business format ...

What is franchise part of?

Individual franchises are part of a brand’s ecosystem, a network that is a pooling of resources and capabilities.

What is franchising in business?

Franchising is a form of marketing and distribution in which the owner of a business system (the franchisor) grants to an individual or group of individuals (the franchisee) the right to run a business selling a product or providing a service using the franchisor's business system.

What are the different types of franchises?

There are three main types of franchises. • Most franchises fall under the business format type where the franchisor licenses a business format, operating system, and trademark rights to its franchisees. • The second type of franchise is product distribution, which is more of a supplier-dealer setup.

How long do franchise fees stay collected?

In addition, fees are collected regularly for as long as the franchisee owns the franchise. In exchange for these payments, the franchisee will receive continued support such as marketing assistance and ongoing training opportunities.

How did franchises help the United States?

Car manufacturers who had been spending enormous amounts of capital tooling their assembly lines found they could develop retail distribution networks using capital provided by independent dealers. Oil companies such as Standard Oil and Texaco also started granting franchises to convenience stores and repair mechanics across the U.S. to efficiently expand their reach.

When purchasing a franchise, is the franchisee required to comply with strict guidelines and rules regarding the operation of the business?

When the purchase of a franchise is made, the franchisee is required to comply with strict guidelines and rules regarding the operation of the business. These guidelines are in place to maintain brand consistency.

Is franchising a success?

No business method or industry sector can guarantee success, and franchising is no exception. If a franchise system has a proven product or service with a well-recognized brand combined with hard-working, well-financed franchisees, the chances of success are very high — but never a 100 percent given. If, on the other hand, the franchise system is under-funded with an ill-conceived business plan that has not been tested properly, and franchisees have been poorly recruited or trained, failure is likely.

What is a Franchise Business?

Let’s break down what a franchise business is and discuss other common words associated with franchising.

What does a franchise agreement include?

So, how does a franchise agreement work? In addition to laying out what type of franchise license will be issued to the franchisee, a franchise agreement must also include a franchise disclosure document. This document must include 23 key items, as dictated by the Federal Trade Commission (FTC). The FTC also requires that franchisors must provide franchisees with these provisions at least 14 days before the document needs to be signed—or before any initial money is exchanged. The 23 sections of the franchise disclosure document are:

What are the key factors in the franchise relationship?

Both the franchisor and franchisee should maintain regular, honest communication about goals, successes, and pitfalls.

What is a franchisee?

A franchisee is a small business owner who operates a franchise. The franchisee has purchased the right to use an existing business's trademarks, associated brands, and other proprietary knowledge to market and sell the same brand, and uphold the same standards as the first business.

What is the relationship between a franchisee and a franchisor?

The relationship between a franchisee and franchisor is inherently one of advisee and advisor. The franchisor provides continual guidance and support concerning general business strategies such as hiring and training staff, setting up shop, advertising its products or services, sourcing its supply, and so on.

Why do franchisors pay a startup fee?

To start, the franchisor assigns the franchisee an exclusive location where no other franchises within the same underlying business currently operate in order to prevent competition and help ensure success. In return for the franchisor's advisory role, use of intellectual property, and experience the franchisee generally pays a startup fee plus an ongoing percentage of gross revenues to the franchisor.

What are some examples of franchises?

Examples of well-known franchise business models include McDonald's (NYSE: MCD), Subway, United Parcel Service (NYSE: UPS), and H. & R. Block (NYSE: HRB).

How many McDonald's franchises are there in 2020?

At fiscal year-end 2020, there were 39,198 McDonald's restaurants in 119 countries around the world, 93.17% of which were franchised. So, the company has 36,521 franchisees. 2 The company’s long-term goal is for 95% of McDonald’s restaurants to be owned by franchisees.

Do franchisees get help?

Franchisees typically get a lot of help, as franchisors will tend to supervise their new franchisees closely.

Who owns the intellectual property of a franchise?

No, the franchisor is the entity that owns the intellectual property, patents, and trademarks of the brand or business being franchised. A franchisee buys the rights and licenses to operate a location of the franchisor.

Definition of franchise

b : a team and its operating organization having such membership He's the best player in the history of the franchise.

Did you know?

Franchise was voted into early 14th-century English as both a noun and verb.

Examples of franchise in a Sentence

Noun She was granted an exclusive franchise in the city's west end. They just opened a new fast-food franchise down the street.

Legal Definition of franchise

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What is franchise tax?

A franchise tax is a levy paid by certain enterprises that want to do business in some states. Contrary to what the name implies, a franchise tax is not a tax imposed on a franchise. Some entities are exempt from franchise taxes including fraternal organizations, nonprofits, and some limited liability corporations.

What is the difference between franchise and income tax?

Income Tax. There are some key differences between a franchise and income tax. Unlike state income taxes, franchise taxes are not based on a corporation’s profit. A business entity must file and pay the franchise tax regardless of whether it makes a profit in any given year.

How to calculate franchise tax?

As noted above, each state may have a different method of calculating franchise taxes. Let's use Texas as an example. The state's comptroller levies taxes on all entities that do business in the state and requires them to file an Annual Franchise Tax Report every year by May 15th. The state calculates its franchise tax based on a company’s margin which is computed in one of four ways: 1 Total revenue multiplied by 70% 2 Total revenue minus cost of goods sold (COGS) 3 Total revenue minus compensation paid to all personnel 4 Total revenue minus $1 million

What is the purpose of the California Franchise Tax Board?

For example, the California Franchise Tax Board states that its mission is to "help taxpayers file tax returns timely, accurately, and pay the correct amount to fund services important to Californians.". 3.

How much is franchise tax in California?

In California, the franchise tax rate for S corporations is the greater of either $800 or 1.5% of the corporation's net income. For LLCs, the franchise tax is calculated based on gross income tiers and can span between $800, up to $11,790.

When do you have to file a franchise tax return?

The state's comptroller levies taxes on all entities that do business in the state and requires them to file an Annual Franchise Tax Report every year by May 15th. The state calculates its franchise tax based on a company’s margin which is computed in one of four ways: Total revenue multiplied by 70%.

Which states have discontinued franchise tax?

Kansas, Missouri, Pennsylvania, and West Virginia all discontinued their corporate franchise taxes. Contrary to what the name implies, a franchise tax is not a tax imposed on a franchise. Rather, it's charged to corporations, partnerships, and other entities like limited liability corporations ...

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Who Owns The Business?

  • A business may have multiple locations without being a franchise. If the locations all have the same owner, then the business does not meet the definition of a franchise. A business franchise is defined by the structure of its ownership. Franchising occurs when the owner of a business grants a license to one or more parties for the purpose of condu...
See more on findlaw.com

Kinds of Franchising Relationships

  • There are two basic kinds of franchise relationships: 1. Product or Trade Name Franchising refers to franchises where the owner holds the right to a name or trademark, which is then sold or licensed to franchisees; or 2. Business Format Franchisingrefers to franchises where the franchisor and franchisee have an ongoing relationship in which the franchisor provides service…
See more on findlaw.com

Franchise Contracts

  • Franchises are built out of contractsbetween the franchisor and franchisees. As such, there are two places a franchisee can look to determine their rights and responsibilities within the relationship: the language of the contract itself and the relevant jurisdiction's contracts laws. The franchise agreement creates many of the most important rights and obligations between the fra…
See more on findlaw.com

Get Legal Assistance When Considering Franchise Opportunities

  • One of the great advantages of a franchise is that a relatively inexperienced businessperson can purchase a business that has many of the most complicated decisions have already been made by the franchisor. However, the difference in experience and sophistication between the prospective franchisee and franchisor can also make choosing and negotiating a franchise chall…
See more on findlaw.com

Definition

  • What is a franchise business definition? A ‘franchise’ is a licence granted to an independent entrepreneur, a ‘franchisee’, by an established, successful company – ‘a franchisor’. This licence gives the franchisee the right to use the franchisor’s intellectual property and branding as well as market and then sell its goods or services.
See more on franchisefame.com

Types of Franchising

  1. Business– the franchisee is provided with a proven business model and operates under the umbrella of the franchisor. Their operation must comply with the franchisor’s guidelines at all times. Busin...
  2. Product – the franchisee purchases goods directly from the franchisor and then sells them.
  3. Manufacturing – the franchisee is allowed to produce and then sell the franchisor’s products.
See more on franchisefame.com

The Responsibilities & Obligations of The Two Parties Explained

  • In exchange for a franchise, a franchisee must pay the franchisor an initial upfront fee as well as make monthly contributions. These payments usually cover royalties, in addition to marketing and advertising, and operational support. Further to this, a franchisee is required to uphold the standards and guidelines set by the franchisor throughout the duration of their agreement. This i…
See more on franchisefame.com

Advantages Gained by The Franchisor

  • By franchising their business, a franchisor is able to expand their operation at a far faster pace. This is because their franchisees will establish themselves in new areas and raise the profile of the overall brand. Furthermore, the cost of this expansion won’t solely come out of their own pocket. Most of the required investment will actually come from the franchisees themselves. M…
See more on franchisefame.com

Benefits Enjoyed by The Franchisee

  • Many aspiring entrepreneurs pose the question ‘what is a franchise business and why would it be more beneficial than creating my own independent operation?’ The answer is simple. Starting your own business can be extremely difficult. The majority of money lenders don’t want to risk contributing capital toward a venture that is unlikely to succeed – approximately 90% of indepen…
See more on franchisefame.com

only Certain Businesses Can Be Franchised

  • You must be aware that not all businesses can be franchised. In order to be successful as a franchisor, a brand must stand out from the crowd and have proven products and services that are in demand and will remain in demand for the foreseeable future. Plus, their business model should be simple enough that it can be easily taught to and replicated by new franchisees. If a b…
See more on franchisefame.com

Get Advice

  • Now that the question ‘what is a franchise?’ has been definitively answered, you can decide whether franchising will benefit you. Remember, it doesn’t matter whether you’re an aspiring franchisor or franchisee, Franchise Famecan help you – you’ll receive expert support that will enable you to attract new partners or build your own customer base. If you’re still unsure of how …
See more on franchisefame.com

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