Franchise FAQ

what is franchising in business

by Prof. Geovanni Gerhold Published 1 year ago Updated 1 year ago
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A franchise (or franchising) is a method of distributing products or services involving a franchisor, who establishes the brand's trademark or trade name and a business system, and a franchisee, who pays a royalty and often an initial fee for the right to do business under the franchisor's name and system.

Full Answer

What are the benefits of owning a franchise business?

The Pros Of Buying A Franchise

  • Skipping Startup Stage. The most difficult part of owning a business arguably comes in the startup stage, where you have to write a business plan, conduct market research, create a ...
  • Instant Name Recognition. ...
  • Training Program. ...
  • Help With Marketing And Advertising. ...
  • Access To Increased Purchasing Power. ...
  • Easier Access To Financing. ...

What are the advantages and disadvantages of owning a franchise?

These include:

  • Limited Control: As a franchise business owner, you have limited control. ...
  • Costs: Opening a franchise is not a cheap endeavor. ...
  • Potential Leadership Changes: There is always the possibility that the franchise can be acquired and new leadership will move in.
  • Lack of Privacy: Being a franchisee also comes with a lack of financial privacy. ...

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How to succeed in franchising your business?

  • The success of any business is linked to the level of enthusiasm you bring to the job.
  • Enthusiasm brings a level of excitement and energy to the operation that everyone can feel-including your customers and staff.
  • Let your staff in on the fun. Acknowledge their good work with recognition or a raise.

What to consider before franchising?

When factoring your initial and ongoing investment in your new franchise, consider the following:

  • How much will you need to cover the initial startup fees (e.g., real estate, licensing, equipment)?
  • How much liquid capital do you need to maintain to cover the franchise until you break even or see a positive return on investment?
  • What are the ongoing franchise fees?
  • What are the royalty expectations?

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What is the meaning of franchising a business?

A franchise is a business whereby the owner licenses its operations—along with its products, branding, and knowledge—in exchange for a franchise fee. The franchisor is the business that grants licenses to franchisees.

What is franchising and its example?

Franchising is a business relationship between two entities wherein one party allows another to sell its products and intellectual property. For example, several fast food chains like Dominos and McDonalds operate in India through franchising.

What is a franchisee simple definition?

A person or group of people (the franchisee) the right to market a product or service using the trademark or trade name of another business (the franchisor). The franchisee the right to market a product or service using the operating methods of the franchisor.

What is the main purpose of franchising?

Franchising allows bigger businesses to branch out and grow while giving people the opportunity to run their own business with the help and support of a larger company that has a proven formula for success.

What is franchising and its benefits?

Franchise systems can offer purchasing efficiencies through economies of scale. Some or all of the needed products will be offered by either the franchisor or trusted suppliers. Franchisees can often take advantage of bulk discounts as well. Advertising and marketing assistance.

What are the 4 types of franchising?

The four types of franchise business you can invest inJob or operator franchise. These owner operator franchises are usually home based, which keeps overheads down to a minimum. ... Management franchise. ... Retail and fast food franchises. ... Investment franchise.

Who controls a franchise?

Assuming you will be the majority shareholder and will take day-to-day responsibility for the operation of the business then you will be most definitely in control. However, remember that the purpose of that business will be to operate, under licence, an outlet of the franchisor's system.

What are the two types of franchising?

There are two main types of franchising, known as Product Distribution Franchising (Traditional Franchising) and Business Format Franchising, which are conducted under a variety of franchise relationships.

What are the advantage and disadvantage of franchising?

Benefits and Cons of Franchising: A SummaryAdvantages of buying a franchiseDISADVANTAGES OF BUYING A FRANCHISEBrand awareness already exists for the business, making it easier to draw in an audience and generate profits.Initial investments can be high, and some companies require payment with non-borrowed money.5 more rows•Aug 30, 2021

Why should you franchise your business?

Franchising can be a good solution because it allows companies to expand without the risk of debt or the cost of equity. Since franchisees provide the initial investment at the unit level, franchising allows for expansion with minimal capital investment on the part of the franchisor.

What are the seven benefits of franchising?

7 Benefits of Franchising For BusinessesA Great Way Of Capital Acquisition. The lack of capital is the greatest expansion barrier faced by many modern small businesses. ... Committed Management Acquired. ... Rapid Growth. ... Increased Profitability. ... Increased Business Value. ... Penetration Of Other Markets. ... Low Risk.

Why are franchises successful?

Franchises are successful as most have comprehensive franchise support packages helping their franchisees with every aspect of their new business. From the early stages of establishment, initial training and recruitment, ongoing support is available throughout the life of their business until the very end.

Which of the following is an example of franchise business?

Restaurants, hotels, resorts, auto rental businesses, shipping companies, gyms, tax preparation services, and cleaning companies are all business types that have developed into successful franchises. The amount of investment required to establish your franchise is another important consideration.

Is Coca Cola a franchise?

Coca-Cola is a franchise as a product distribution system and the largest beverage company in the world. As a product and trade name franchisor, The Coca-Cola Company licenses its franchisees to sell and distribute the end product using the franchisor's trademark, trade name, and logo.

Is KFC a franchise?

KFC Franchise is owned by Yum! brands, global franchisor whose 3 restaurant brands, Pizza Hut, Taco Bell and KFC, are amongst the largest and most well-known franchises in the world. They are leaders in their respective industries - Pizza, Mexican and chicken. Yum!

What are the 3 basic types of franchising?

There are three main types of franchise opportunities available, these are: Business format franchises. Product franchises, or Single operator franchises. Manufacturing franchises.

What Is a Franchise?

A franchise is a type of license that grants a franchisee access to a franchisor's proprietary business knowledge, processes, and trademarks , thus allowing the franchisee to sell a product or service under the franchisor's business name . In exchange for acquiring a franchise, the franchisee usually pays the franchisor an initial start-up fee and annual licensing fees .

What Are the Risks of Franchises?

Disadvantages include heavy start-up costs as well as ongoing royalty costs. By definition, franchises have ongoing fees that must be paid to the franchisor in the form of a percentage of sales or revenue. This percentage can range between 4.6% and 12.5%, depending on the industry.

How Does the Franchisor Make Money?

Typically, a franchise agreement includes three categories of payment to the franchisor. First, the franchisee must purchase the controlled rights , or trademark , from the franchisor in the form of an upfront fee. Second, the franchisor often receives payment for providing training, equipment, or business advisory services. Finally , the franchisor receives ongoing royalties or a percentage of the operation's sales.

What is franchise contract?

Franchise Basics and Regulations. Franchise contracts are complex and vary for each franchisor. Typically, a franchise agreement includes three categories of payment to the franchisor. First, the franchisee must purchase the controlled rights, or trademark, from the franchisor in the form of an upfront fee.

What does a franchisor receive?

Finally, the franchisor receives ongoing royalties or a percentage of the operation's sales. A franchise contract is temporary, akin to a lease or rental of a business.

How long does a franchise contract last?

It does not signify business ownership by the franchisee. Depending on the contract, franchise agreements typically last between five and 30 years, with serious penalties if a franchisee violates or prematurely terminates the contract.

When a business wants to increase its market share or geographical reach at a low cost, it may franchise its product?

When a business wants to increase its market share or geographical reach at a low cost, it may franchise its product and brand name. A franchise is a joint venture between franchisor and franchisee. The franchisor is the original business. It sells the right to use its name and idea. The franchisee buys this right to sell the franchisor's goods or services under an existing business model and trademark .

Why is it important to select a franchisor that routinely and effectively enforces system standards?

This is important to you as enforcement of brand standards by the franchisor is meant to protect franchisees from the possible bad acts of other franchisees that share the brand with them. Since customers see franchise systems as a branded chain of operations, great products and services delivered by one franchisee benefits the entire system. The opposite is also true.

What does a franchisor do?

The franchisor provides the franchisee with franchising leadership and support, and exercises some controls to ensure the franchisee’s adherence to brand guidelines. In exchange, the franchisee usually pays the franchisor a one-time initial fee (the franchise fee) and a continuing fee (known as a royalty) for the use of ...

What is franchising relationship?

Franchising Is About Relationships. Many people, when they think of franchising, focus first on the law. While the law is certainly important, it is not the central thing to understand about franchising. At its core, franchising is about the franchisor’s brand value, how the franchisor supports its franchisees, ...

What is business format franchise?

In a business format franchise, the franchisor provides to the franchisee not just its trade name, products and services, but an entire system for operating the business.

Why are franchisors important?

Great franchisors provide systems, tools and support so that their franchisees have the ability to live up to the system’s brand standards and ensure customer satisfaction. And, franchisors and all of the other franchisees expect that you will independently manage the day-to-day operation of your businesses so that you will enhance the reputation of the company in your market area.

What does a franchisee receive from a franchisor?

The franchisee generally receives site selection and development support, operating manuals, training, brand standards, quality control, a marketing strategy and business advisory support from the franchisor. While less identified with franchising, traditional or product distribution franchising is larger in total sales than business format ...

What is a franchisee responsible for?

The franchisee is responsible for the day-to-day management of its independently owned business and benefits or risks loss based on his own performance and capabilities. Investing in a franchise or becoming a franchisor can be a great opportunity.

Who Owns the Business?

A business may have multiple locations without being a franchise. If the locations all have the same owner, then the business does not meet the definition of a franchise. A business franchise is defined by the structure of its ownership.

What is business format franchising?

Business Format Franchising refers to franchises where the franchisor and franchisee have an ongoing relationship in which the franchisor provides services such as site selection, training, marketing plans, and other tools for your business.

What is a franchise contract?

Franchises are built out of contracts between the franchisor and franchisees. As such, there are two places a franchisee can look to determine their rights and responsibilities within the relationship: the language of the contract itself and the relevant jurisdiction's contracts laws.

What is a franchise agreement?

The franchise agreement creates many of the most important rights and obligations between the franchisor and franchisee, including the degree of control the franchisor may exercise over the franchisee, terms of operation, training requirements, trademark and copyright obligations, renewal and termination options, and other important details. The jurisdiction's laws indicate how contracts are interpreted and enforced when the parties have a disagreement.

What are the advantages of franchise?

One of the great advantages of a franchise is that a relatively inexperienced businessperson can purchase a business that has many of the most complicated decisions have already been made by the franchisor. However, the difference in experience and sophistication between the prospective franchisee and franchisor can also make choosing and negotiating a franchise challenging. Consider contacting a local attorney with experience in franchise law to help locate and launch the right business opportunity for you.

What is the term for a business owner who grants a license to another person?

Franchising occurs when the owner of a business grants a license to one or more parties for the purpose of conducting business using the same trademarks, trade names, trade dress, and other identifying aspects of the business. The party granting the license is referred to as the "franchisor," while those purchasing licenses are referred to as the "franchisee."

Who pays the franchisor a fee?

The franchisee pays the franchisor a fee.

How Does the Franchising Process Work?

The franchising process varies depending on the type of franchise arrangement, state, and franchisor guidelines. That said, a typical franchising process will look something like this:

What is a franchise disclosure document?

The franchise disclosure document, or FDD, forms the legal foundation to sell a franchise. It is a fundamental requirement for both the federal and state franchising laws. The FDD requires a franchisor to provide all franchise disclosure documents with their respective state regulators. Also, under the FDD, franchisors can renew their agreement with their franchisees at the end of an agreement in accordance with (Sec. 8) Small Business Franchise Act.

What is franchising in business?

New locations and desirable market: Franchising is a source of capitalized expansion to new and desirable locations. Rather than franchisors putting their own money into market research, franchisees invest their funds to establish a business in a desirable location.

How to get a franchisor to offer you a franchise?

Contact the franchisor's representative and schedule a meeting . A face-to-face meeting is an opportunity for you to know more about the business and help you make an informed decision. Key questions to consider include inquiring about how long the business has been in operation, its growth plan, and risk factors. After the interview, the franchisor should offer you their franchising brochures, guidelines, and other relevant initial documentation for potential franchisees.

What is business format franchise?

Business format franchise: This is the most common type of franchise arrangement. In this model, the franchisor allows a third party to do business using their trademarks and business model in exchange for fees and a recurring percentage of sales revenue. Franchisees under this model are run according to the parent company's guidelines and rules.

What is a franchise model?

Franchising, or a business franchise model, is a contractual business model or relationship whereby an established brand, known as the 'franchisor,' allows an independent business owner, or franchisee, to use its branding, business model, and other intellectual property. In return, the franchisee agrees to pay an upfront franchise fee, plus ongoing royalties to the franchisor.

What does franchising do for you?

Quality leadership and lower operating costs: The franchisor will train you and help you identify the best strategies to manage your business operations effectively while keeping your costs low.

A Definition

What is a franchise business definition? A ‘franchise’ is a license granted to an independent entrepreneur, a ‘franchisee’ by an established, successful company – ‘a franchisor’.

The Responsibilities & Obligations of the Two Parties Explained

In exchange for a franchise, a franchisee must pay the franchisor an initial upfront fee, as well as make monthly contributions. These payments usually cover royalties, in addition to marketing and advertising, and operational support.

Advantages Gained by the Franchisor

By franchising their business, a franchisor is able to expand their operation at a far faster pace. This is because their franchisees will establish themselves in new areas and raise the profile of the overall brand. Furthermore, the cost of this expansion won’t solely come out of their own pocket.

Benefits Enjoyed by the Franchisee

Many aspiring entrepreneurs pose the question ‘what is a franchise business and why would it be more beneficial than creating my own independent operation?’ The answer is simple. Starting your own business can be extremely difficult.

Only Certain Businesses Can Be Franchised

You must be aware that not all businesses can be franchised. In order to be successful as a franchisor, a brand must stand out from the crowd, and have proven products and services that are in demand, and will remain in demand for the foreseeable future. Plus, their model should be simple enough that it can be easily taught to new franchisees.

Get Advice

Now the question ‘what is a franchise?’ has been definitively answered, you can decide whether franchising will benefit you. Remember, it doesn’t matter whether you’re an aspiring franchisor or franchisee, Franchise Fame can help you – you’ll receive expert support that’ll enable you to attract new partners, or build your own customer base.

What is the one thing that all franchises share?

One thing that all of today’s successful franchises share is a solid business system. One that can be easily followed.

What is the beginning of a franchise operating manual?

Basically, by the time you’re done documenting everything you’ve done, along with everything needed to operate the business on a daily basis , you’ll be looking at the beginnings of a franchise operating manual. That said, you’ll want to find a franchise development firm that can help tighten it up and produce the final product.

What to include in a business plan?

But you need to make sure you document everything you did to open location #2. Including: 1 Square footage 2 Details of the items your contractors used to build-out the location 3 Technology needed to operate the business 4 Signage used 5 Types of employees needed 6 Marketing

Can you hire franchise salespeople?

And since you’ve never sold franchises, it would behoove you to hire people that know how to do it. You can hire franchise salespeople individually, or you can use a franchise sales firm. From this point on, the market takes over. And if you’ve done everything right, you’ll sell franchises.

Who started selling fried chicken?

This “s omething ” needs to be special. A good example is Colonel Harland David Sanders, who started out selling fried chicken from a roadside restaurant in the 1930’s.

Is it one thing to create and build a successful business?

It’s one thing to create and build a successful business. It’s quite another to successfully duplicate it.

Do you have to market a franchise?

Once you’re legally permitted to sell franchises, you’ll need to market your franchise. After all, would-be franchise owners ( generally) aren’t going to show up at your door, check in hand.

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What Is A Franchise?

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A franchise is a type of license that grants a franchisee access to a franchisor's proprietary business knowledge, processes, and trademarks, thus allowing the franchisee to sell a product or service under the franchisor's business name. In exchange for acquiring a franchise, the franchisee usually pays the franchisor an i…
See more on investopedia.com

Understanding Franchises

  • When a business wants to increase its market share or geographical reach at a low cost, it may franchise its product and brand name. A franchise is a joint venture between a franchisor and a franchisee. The franchisor is the original business. It sells the right to use its name and idea. The franchisee buys this right to sell the franchisor's goods or services under an existing business m…
See more on investopedia.com

Franchise Basics and Regulations

  • Franchise contracts are complex and vary for each franchisor. Typically, a franchise agreement includes three categories of payment to the franchisor. First, the franchisee must purchase the controlled rights, or trademark, from the franchisor in the form of an upfront fee. Second, the franchisor often receives payment for providing training, equipment, or business advisory servic…
See more on investopedia.com

Pros and Cons of Franchises

  • There are many advantages to investing in a franchise, and also drawbacks. Widely recognized benefits include a ready-made business formula to follow. A franchise comes with market-tested products and services, and in many cases established brand recognition. If you're a McDonald's franchisee, decisions about what products to sell, how to layout your store, or even how to desig…
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Franchise vs. Startup

  • If you don't want to run a business based on someone else's idea, you can start your own. But starting your own company is risky, though it offers rewards both monetary and personal. When you start your own business, you're on your own. Much is unknown. "Will my product sell?", "Will customers like what I have to offer?", "Will I make enough money to survive?" The failure rate for …
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Franchise Business – Definition

  • When it comes to the question of what does franchising mean in business, you’re likely to come across various definitions and explanations for what is essentially a relationship between the franchisor and franchisee. The franchising relationship governs how business is conducted. The franchisee takes the franchisor’s business model and replicates i...
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Types of Franchising Relationships

  • In terms of how a franchise works, it’s important to look at and better understand the types of franchising relationships that are involved. These are: 1. Traditional or Product Distribution/Trade Name Franchising:the owner of the franchise owns the right to a name or trademark and this is subsequently sold or licensed to franchisees. Some examples of this type of franchising include …
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Relationships

  • One of the most crucial aspects of franchising is the relationship between the franchisor and franchisee. As the owner of the business, the franchisor usually provides the franchisee with varying levels of support to ensure that quality standards are met, that the business of the franchisee is successful and that the franchisee is trained and exposed to everything they need t…
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Brands

  • Franchising, in large part, entails the use of the franchisor’s brand name and intellectual property by the franchisee. This licence to operate the business comes with certain responsibilities on their part. They will be required to maintain high-quality standards the franchisor has set as well as ensure that they are consistent in terms of the brand’s usage throughout the duration of their co…
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Systems and Support

  • For a franchisor to franchise a business, they will need to ensure that the franchisee is fully up to speed with all the requirements of the business in order to ensure that the business model is followed to a “T”. This means sharing knowledge, experience and expertise when it comes to operational aspects of running the business. Franchisors should also provide franchisees with c…
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Contracts

  • A franchise business in the UK and in other parts of the world requires a contractual relationship between the parties involved. Although it may at first appear that franchises are merely chain stores across the country, this is not really the case. The reason for this is that the franchisor does not serve customers or sell directly to them. Instead, the franchisee is responsible for managing …
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Wrapping Up

  • When looking for franchise business ideas, it’s always important to familiarise yourself with all the technicalities and aspects of franchising so that you can perform your due diligence effectively. There may sometimes arise confusion as to what the difference between franchises and chain stores are but we hope we’ve clarified the main aspects that make up franchising as a whole. Fr…
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