Franchise FAQ

what is the role of a franchise consultant

by Keanu Bergstrom Published 2 years ago Updated 1 year ago
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A franchise consultant's job is to help entrepreneurs navigate their journey to franchise ownership—they're not salespeople. They're coaches and assistants. A franchise broker, on the other hand, is someone acting as a representative of the franchisor's development team and working to sell franchises for them.

Full Answer

Why should I hire a franchise consultant?

Whether you are a franchisee or a franchisor, a franchise consultant can help you grow your business more efficiently. If you are a potential franchisee, then a franchise consultant can help you pick the best franchise to join. They will help you go over your finances and make a good list of what you are looking for in a franchise business.

How much does a franchise consultant make?

How much does a franchise business consultant make? How much does a Franchise Business Consultant make? The average Franchise Business Consultant in the US makes $88,743. The average bonus for a Franchise Business Consultant is $3,250 which represents 4% of their salary, with 25% of people reporting that they receive a bonus each year.

How to run a successful franchise business?

  • Choose the right franchise. Franchisees whose skills and interests are a good fit for the business are usually more successful than those purely tempted by the financial opportunity.
  • Follow the franchise system. ...
  • Have a business plan. ...
  • Take advantage of franchisor support. ...
  • Be friendly with your franchisor. ...
  • Have sufficient funding. ...

Is a proforma franchise a good business?

Proforma is the leading franchise opportunity in the $200 billion Print and Promotional Products industry. Proforma is a great opportunity for individuals who are looking for a professional opportunity to sell in a business-to-business environment.

What is a franchise consultant?

Who said "take all the legitimate guidance you can find, but make sure you like the deal as much as the consultant?

Do franchise consultants work on fee only?

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How do franchise Consultants make money?

A typical franchise consultant may be paid by the franchisors they represent by taking commissions on the sale and/or a portion of the franchise fees that you are paying to become a franchisee.

How much do franchise consultants charge?

Franchisors typically pay franchise consultants a percentage of the upfront franchise fee. As a rule, that percentage is 40-50%. So, if the franchise fee is $50,000, and the franchisor is paying a franchise consultant a 40% commission, the consultant receives a check for $20,000.

What is a certified franchise consultant?

A franchise consultant is the mediator or liaison connecting prospective franchisees with franchisors. If you are doing your job right, you will present the prospective buyer with purchase choices without swaying their decision. Brokers are experts on franchise opportunities in the marketplace.

What is the main responsibility of franchisee?

As a franchisee, a business owner is responsible for the following: Paying the franchise fee and paying royalties to the franchise to help run the larger business. Finding, leasing and building out a location for the franchise. (As mentioned previously, most franchises will help extensively with this.)

Should I work with a franchise consultant?

An experienced franchise consultant is an extremely valuable resource. A consultant provides information and expert advice for finding the right franchise. Most importantly, a franchise consultant can prevent you from making a costly mistake with a business that's not a good fit.

How do I choose a franchise consultant?

You finding a perfect business fit or more franchisees is dependable on the expertise of the franchise consultant, so choose carefully.Professional Focus: ... Reputation in the Industry: ... Pre-Screened Franchisors: ... Proven Franchise Results:

What is the franchise Consulting Group?

We offer services for start-ups, perform unique franchise systems due diligence, advice on franchise systems mergers and acquisitions, and Founder Edward Kushell is a sought-after expert witness and consultant for all parties involved in franchise litigation.

What do business consultants do?

Business consultants serve as professional advisors to help companies achieve their goals or streamline operations in a particular area of the business, such as sales, IT, finance, marketing, supply chain management, HR, operations, engineering, and security.

What does CFE mean in franchising?

Certified Franchise Executive™The mission of the Certified Franchise Executive™ (CFE) program is to certify and educate individuals and organizations to the highest standards. We are a leading resource to help franchise executives, managers and small business owners accelerate individual and organizational growth.

What is a franchise owner called?

A franchisee is a small-business owner who operates a franchise. The franchisee pays a fee to the franchisor for the right to use the business's already-established success, trademarks, and proprietary knowledge.

What are two functions of the franchisee?

Franchisee Roles and Responsibilities The franchisee is in charge of running and profiting from the business. Franchisees are required to manage the business model in a specific way by their contractual agreements, or the franchise system will fail.

What are 3 things that the franchisor often provides to the franchisee?

Some of the more common services that franchisors provide to franchisees include:A recognized brand name,Site selection and site development assistance,Training for you and your management team,Research and development of new products and services,Headquarters and field support,More items...

Do franchise brokers make money?

If you choose to work as a franchise broker, you can easily earn a six-figure annual gross income. All you have to do is achieve 5-8 placements a year.

What is the franchise Consulting Group?

We offer services for start-ups, perform unique franchise systems due diligence, advice on franchise systems mergers and acquisitions, and Founder Edward Kushell is a sought-after expert witness and consultant for all parties involved in franchise litigation.

Franchise Consultant Job Description | Job Description

Managing franchise compliance with the requirements and standards of the business. Responsibility to ensure that all franchises are operating as per total compliance to MBE requirements and standards.

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Restaurant Franchise Business Consultant jobs - Indeed.com

18 Restaurant Franchise Business Consultant jobs available on Indeed.com. Apply to Assistant Manager, Studio Manager, Supervisor and more!

What Does a Franchise Consultant Do?

Franchise consultants start by assessing the most crucial issue —if franchise ownership is even the right path for the candidate. If it is, then through multiple conversations and other methods such as questionnaires, the consultant will narrow down several opportunities to explore. Good franchise consultants will work alongside their candidates until they have found the right opportunity and have a signed contract (franchise agreement) with a franchisor. The best franchise consultants always keep in touch with the people they placed in business to find out about the experience with the brand. This helps them identify other candidates who might be a good fit.

Why do people refer to franchise consultants as the industry's best kept secret?

Some people refer to franchise consultants as the industry’s best-kept secret. That’s because people outside of the industry are not always familiar with the role. But once people find out about franchise consultant opportunities and why people use franchise consultants, they want to hear more.

What is a Franchise Broker?

From a franchisor’s perspective, a franchise broker is someone who identifies a qualified candidate for franchise ownership. Franchise brokers are also referred to as franchise consultants, franchise referral consultants, and franchise business consultants. Although the names are interchangeable, the franchise consultant meaning is the same with all of the terms.

What does the consultant hat do?

They wear several hats. When they are wearing their “consultant hat,” they counsel aspiring franchise owners and help them find an ideal franchise. When they put on the “broker hat,” they are introducing franchisors to possible franchisees.

Is franchising a booming industry?

Franchising is a booming industry. According to the International Franchise Association (IFA), franchising contributed $670 billion of economic output into the U.S. economy in 2020, and represented 3% of the total nominal Gross Domestic Product (GDP). By joining IFPG, the leading franchise consultant company, IFPG Franchise Consultants learn ...

Why is it important to be a franchise consultant?

That’s why the Franchise Consultant’s role is so important. Successful Franchise Consultants build strong relationships with Franchisors and understand the type of candidates they seek.

What is the best way to do your job as a franchise consultant?

Being part of a franchise consulting group like IFPG is the best way to do your job as a franchise consultant. With a goal of helping others, IFPG Certified Consultants have rewarding careers that are lucrative and interesting. IFPG’s franchise broker network gives franchise brokers the tools, training and opportunities to have a successful franchise consultant career.

What are the skills needed to become a franchise consultant?

The most important skills needed for successful franchise consultant careers are intangible. It’s essential to be a good listener. You must listen to your candidate carefully to fully understand his goals and desires for his next step. Franchise consultants must also have initiative to do the research, networking and relationship building necessary to fulfill all of the franchise business consultant duties. For example, to gain the knowledge to best serve candidates, franchise consultants should take the initiative to meet with franchisors (by phone, Zoom, or in person) and take advantage of the learning opportunities offered by their franchise broker network. A typical franchise consultant profile is a people-person who is friendly and outgoing, is a strong communicator and is organized. You could compare a franchise consultant’s job description to a matchmaker’s. But instead of finding a match for potential life partners or a husband and wife, you will find the perfect match between business partners, or the franchisor and the franchisee.

Why is it important to be engaged in franchise?

Franchisors love working with franchise brokers who stay involved throughout the process. So it is important to be engaged from introduction to close. It is also extremely rewarding to see a candidate’s dream of business ownership come to fruition.

Developing and Strengthening Your Franchise Offering

Investors today are looking for franchise offerings that are comprehensive. Thorough training, a range of support resources, a clear and accessible operations manual, and a strong name brand are just a few of the things they expect.

International Expansion

There are many advantages to expanding your business into new countries, such as increased brand recognition and new demographics. However, many challenges also come with this sort of growth. Accurate Franchising, Inc.

Identifying New Leads with Your Franchise Consultant

Perhaps the most important (and elusive) component of growing your franchise brand is finding qualified leads. When you partner with Accurate Franchising, Inc., your franchise consultant will get to know you and your concept.

What is a franchise consultant?

What is Usually Meant: The term “Franchise Consultant” is now more commonly used to refer to someone who helps potential franchisees open a new franchise and who helps franchisors expand their business. They typically help people at both ends of the business.

What is master franchise?

A master franchise is one that is managed by a master franchisee - an investor who pays the business owner, or franchisor, an initial fee to secure the rights to scale the business under its brand name in a specified region.

Is franchise consultant important?

As for all situations where agents are serving multiple groups (real estate agents are another example) there can be some sort of principal-agent issues involved, but franchise consultants can still be critically important to someone who is looking to start their own business.

Why is it important to work with a franchise lawyer?

Working with qualified franchise lawyers is essential to ensure that your legal agreements provide you and your franchisees with the protection and brand controls required. Equally important to franchisors is that a well-structured franchise offering is more easily marketed to prospective franchisees. The franchisee invests in the assets of their ...

What does a great franchise provide?

Great franchisors provide training to new franchisees and their management, and also provide support in the training of the franchisee's staff. Great franchise systems provide their franchisees with a library of operations manuals, field consulting, consumer marketing and other support, and provide each franchisee with the tools needed to operate their businesses to system standards.

What does a franchisee invest in?

The franchisee invests in the assets of their business and in the right to use the franchisor's expertise, brand name, operating methods, and initial and ongoing support. The franchisor grants the franchisee the right to operate the business under the franchise system's trademarks and service marks and enforces the brand standards of the system. ...

Why are franchisors motivated?

They are motivated to share their experience and know-how with their franchisees. They provide their franchisees with the tools needed to operate their businesses to brand standards. They are focused on ensuring that each franchisee operates to system standards. Great franchisors have all made their share of mistakes, and have survived them.

What is franchising process?

The Franchisor's Process. The franchisor owns the brand and the operating system that they license to their franchisees. The terms of the franchisee's license, contained in the Franchise Agreement, need to be based on a highly structured strategic plan designed for the uniqueness of the franchise system. Only after developing its franchise strategy ...

Why is it important to become a franchisor?

It is equally important that, when you decide to become a franchisor, you do so in a way that maximizes the unique character of your business. Successful franchisors are rarely the product of a packaged approach, as each element of your franchise system should be developed in a way that supports your franchisees so that they can deliver ...

Do franchisors have to make mistakes?

Great franchisors have all made their share of mistakes, and have survived them. It is their hands-on knowledge of the business they are franchising that is of the greatest value to franchisees. Franchisees benefit from the franchisor's proven experience, which hopefully allows franchisees to avoid some of the minefields that plague many start-up businesses.

What is a franchise consultant?

A franchise consultant is someone who acts sort of as a guidance counselor for a potential franchisee by helping to guide them through the process of finding and purchasing a franchise and understanding the franchise industry. The franchise consultant can help the potential franchisee to analyze what the wisest franchise purchase might be based on their price range; whether they want a management franchise or for operating the franchise to become their full-time job; and what their strongest abilities and interests are. With their expertise, they can point out weak spots in a franchisor’s offering or business plan.

Who said "take all the legitimate guidance you can find, but make sure you like the deal as much as the consultant?

In the end, Bibby wrote, "Take all the legitimate guidance you can find, but make sure you like the deal as much as the consultant or seller of the deal likes it. You, not anyone else, will live with the final decision."

Do franchise consultants work on fee only?

Again, some franchise consultants work on a fee-only basis whereas others earn a percentage of the sale of each of a franchisor’s franchises. Potential franchisors who can afford an upfront payment might choose to go with a fee-only franchise consultant because the cost will be a known quantity. Those who cannot or do no want to pay the franchise consultant up front could instead choose a commission-based franchise consultant. Fledgling franchisors might see this option as a good one, for example, because it entails the franchise consultant taking on some of the risk.

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