Franchise FAQ

how does training contribute to quality in franchising

by Fabiola Treutel Published 1 year ago Updated 1 year ago
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And for the franchisor, training helps them maintain a measure of replicability from franchise unit to franchise unit, giving consumers a solid idea of what to expect when they visit a franchise of its brand. Generally, franchisors provide training for a specific number of trainees.

Training and support
Franchisors maintain the quality of their brand by making sure their franchisees are properly trained to run the franchise and by providing ongoing support. Franchisees need to be supported at every stage of their franchise ownership experience.
May 25, 2021

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Is franchising legal compliance training OK?

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What are the important of quality control in franchising?

Quality control is essential to the success of any organization. And this holds especially true for franchises. A franchisor's key objective should be to sustain quality standards throughout its entire franchise system. Failing to establish and maintain quality ultimately leads to the downfall of many franchise brands.

What qualities or skills would be needed to be an effective franchisee?

12 Characteristics of a Successful FranchiseeProvide benefit to your community that might otherwise not be available. Not everyone has a taste for risk. ... Not afraid to put in the hours. ... Work under pressure. ... Desire to learn. ... Willingness to delegate. ... Adaptability and flexibility. ... Leader / Communicator. ... Team player.More items...•

What is franchise training?

Franchise training is training provided to franchisees after they sign a franchise agreement with a franchisor and before they begin operating a franchise. The emphasis of such programs is on the capacity building of franchise employees so that they can successfully represent a brand in their chosen territories.

Why is it important to learn about franchising?

Franchising allows bigger businesses to branch out and grow while giving people the opportunity to run their own business with the help and support of a larger company that has a proven formula for success.

What are the most important characteristic of a good franchise business for you?

Strong people skills: Successful franchisees always have excellent interpersonal skills and can effectively interact with their employees and customers. They use these skills to create loyalty, value and trust. Though this characteristic is listed last, it's probably the most important of all.

What qualities do you think a franchise company would be looking for in potential franchisees?

Here are attributes all franchise companies are seeking:A Good Attitude. Do you have a positive and focused attitude? ... Smooth Operator. ... General Skills and Experience. ... Risk Aversion. ... Coachability. ... Affinity for Effort. ... Strong People Skills. ... Adequate Capital.More items...•

Is training given to franchisees?

It is both the initial and ongoing training that makes a franchise investment so appealing to entrepreneurs. Potential franchisees want reassurance that the training programme will provide them with the knowledge and skills they need to replicate the franchise system and the success the franchisor has achieved.

What is the purpose of the franchisor providing a promotional package to the franchisee?

Access to preferential sources of supply. Initial training of the franchisee, plus possibly key staff, in all facets of operating the business successfully. Advice regarding the composition and quantity of initial trading stock. Help with the recruitment and training of staff.

What type of franchise is mcdonalds?

McDonald's is a heavy-franchised business model.

What is the most important consideration in franchising business?

Important considerations for your franchise model include fee and royalty percentage, terms of agreement, size of territory awarded to each franchisee, geographic areas in which you are willing to offer franchises, the specifics of your training program, and more.

What are the three benefits of franchising?

Advantages of franchising your businessGrow your business - franchising your business can be a cost-effective way to grow your business. ... Costs - each franchisee finances their own franchise outlet. ... Easier management - the franchisees also run their businesses therefore reducing the management demands placed on you.More items...

How do I make my franchise successful?

10 Tips for Franchise SuccessChoose the right business for you. ... Improve your business skills. ... Follow the system. ... Have a business plan. ... Play well with others. ... Take control. ... Never stop marketing. ... If you can t sell, hire someone who can.More items...

How do you become a successful franchisee?

How Do I Make My Franchise Successful?Make sure you have enough money.Follow the system.Don't neglect your family and friends.Be an enthusiastic franchisee.Recruit the best and treat them with respect.Teach your employees.Give customers great service.Get involved with the community.More items...

What do you believe would make you a successful franchisee *?

Good franchisees learn from other people to understand the ins and outs of the business, as well as ways to get better. Good franchisees are willing to learn from not only the franchisor and other franchisees, but also customers, in order to make their franchise a rewarding and profitable success.

What are the franchisee qualifications?

6 Franchise QualificationsCapital to start a business. Put in mind that the crucial stage in operating a franchise is on the first 12 months. ... Your net worth. This has something to do with supporting your startup costs. ... A business plan. ... Administrative skills. ... Work experience. ... A hands-on accountant.

What is more effective franchising or independent business Why?

Franchises have a higher rate of success than start-up businesses. You may find it easier to secure finance for a franchise. It may cost less to buy a franchise than start your own business of the same type.

How the pros do it - every day in every way

Training employees can be challenging for new franchisees who have never operated their own business before. While they come to franchising with many valuable skills, training employees usually is not one of them. Large corporations have training specialists to do the job, and solopreneurs don't have to train anyone but themselves.

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Why do Franchisors Provide Training Programs?

The goals of any great franchise system are to achieve consistent, sustainable replication of their brand promise to consumers, and for the franchise system to be financially successful at every level. Training is a major component of achieving that goal.

Why do franchisees need to have one or more staff?

It is fairly common for the franchisor to have one or more of its staff assist the franchisee during the opening period to help them stage the business, and to assist the franchisee in training their own staff.

What happens if a franchisee is different than the franchisee?

If that person is different than the franchisee, the franchisor will require them to take and complete training.

When do franchisors start training?

Some franchisors will begin training almost immediately after signing the franchise agreement, on site selection and development. This is the first major item the franchisee needs to be working on, as the franchise agreement generally provides for dates that the site must be identified, the lease signed, and the unit developed for opening.

How long does it take to train a franchisee?

The length of training can vary from a few days to many months, but for most franchisors is usually between one and four weeks. Initial training often is conducted within a few months of the franchisee’s anticipated opening date.

Can a franchisor complete training at home?

As technology changes, franchisors are taking advantage of pre-training modules the franchisee can complete at home. These modules may be provided electronically on the franchisor’s intranet site, or on a disk. Often the franchisee may also need to take and complete classes and certifications provided by third parties before they attend the franchisor’s initial training.

Can a franchise terminate if you don't complete training?

When you attend training, in most franchise systems, if you do not complete training to the franchisor’s satisfaction, subject to retraining or training of a replacement person, the franchisor generally has the right to terminate the franchise relationship at that time.

Why should franchisors exercise quality controls?

While franchisors need to be careful not to exercise too much control (because of agency, joint employment and other concerns), the franchisor should exercise strong quality controls over any aspect of the business that will impact the consumer’s perception of the concept or brand standards.

What are the measures of franchise quality control?

The broader outlines of franchise quality control measures will come from the franchise legal documents (trademark use, training requirements, territory and product mix, approved and designated suppliers, and similar matters). It is vitally important that franchisors use legal counsel experienced in franchising to draft the Franchise Agreement and Franchise Disclosure Document to ensure the documents protect the franchisor’s best interests and reflect current best practices. For their part, franchisors need to be vigilant in enforcing the standards outlined in the legal documents. If one franchisee is allowed to circumvent the rules, others could soon follow, and quality for the whole system could be in jeopardy.

What are the criteria for qualifying prospects?

In qualifying prospects, it is helpful to group the criteria into three areas: capitalization and credit, fit within the organization, and work ethic and personality. For some organizations, a particular skill set is also required (previous industry experience, business management background, sales skills, etc.).

How do franchisors maintain their brand?

Franchisors maintain the quality of their brand by making sure their franchisees are properly trained to run the franchise and by providing ongoing support. Franchisees need to be supported at every stage of their franchise ownership experience. The type of support, of course, will vary with the brand and the franchisee. Even industry-experienced candidates need to be trained to maintain the quality standards of your brand. For most systems, the right training mix involves independent study, some classroom (including online classroom) components, and significant hands-on training. It is valuable, as well, for members of the franchisor’s team to assist with store openings and business launches. Most franchisors provide some level of ongoing field support as well, covering important topics such as finances, marketing, ongoing operations, facility maintenance, and more. All of these training and support components set the tone for the franchisor-franchisee relationship and can help make “quality control” feel not so controlling.

What happens if a franchisee circumvents the rules?

If one franchisee is allowed to circumvent the rules, others could soon follow, and quality for the whole system could be in jeopardy.

Is it true that a franchisee controls day to day operations?

While it is true the franchisee controls day-to-day operations, the strongest franchise systems are still able to maintain the highest levels of quality control. In fact, with strong quality controls in place, franchised locations very frequently outperform company-owned and hired manager-run locations.

Do franchises have quality control?

While it is true the franchisee controls day-to-day operations, the strongest franchise systems are still able to maintain the highest levels of quality control. In fact, with strong quality controls in place, franchised locations very frequently outperform company-owned and hired manager-run locations. While franchisors need to be careful not ...

Why do franchises provide training?

Most franchises provide training programs to ensure all those representing the brand are aligned with the franchisor. Franchisees attend an initial training program and often have ongoing training to keep everyone on the same page. This guidance also keeps the team abreast of changes as the system evolves.

Why do franchises offer training programs?

One of the most important reasons franchises offer training programs is to achieve brand consistency so every customer has the same experience no matter which location they enter. The franchise has to educate and instruct its owners on how to duplicate the original. 1. Operations Manual. The operations manual is the rule book if you will ...

How long does franchise training last?

Training at headquarters can last a few days to one week. This is the time franchise owners need to grasp each concept to operate their business. In many cases, franchise owners are encouraged to bring along a manager or employee who will train other staff members on-site. 3.

Is the franchise manual confidential?

The information included in the manual is confidential. Often, franchisees are required to sign a non-disclosure agreement before beginning this phase. The franchisor also outlines specific performance expectations and instructions on how to provide sales reports, etc. 2. Training at Headquarters.

Quality

But one element that isn’t always quantifiably clear from the start is just how well you will be trained to run your business successfully.

Importance

Remember, in the beginning, you won’t necessarily know what is or isn’t of critical importance to the business.

Assess

The bottom line is if you think your prospective franchisor is simply providing the bare minimum walk away.

What is SHRM benefits?

Was this article useful? SHRM offers thousands of tools, templates and other exclusive member benefits, including compliance updates, sample policies, HR expert advice, education discounts, a growing online member community and much more. Join/Renew Now and let SHRM help you work smarter.

Is franchising legal compliance training OK?

Mark Kisicki, an attorney with Ogletree Deakins in Phoenix, said that franchisors' training of franchisees on legal compliance should be OK as long as it doesn't veer into business training. "I don't think legal training is a significant risk," particularly when it is on a Web-based platform, he said. That way it is "unambiguous as to exactly what was said."

Can a franchisor provide pamphlets?

To avoid such awkward moments, a franchisor might choose instead to provide franchisees with pamphlets talking about best practices, noted Randy Coffey, an attorney with Fisher Phillips in Kansas City, Mo. In-person training can work too, but the more it comes across as a directive about how to conduct investigations when there is a claim of sexual harassment or a wage and hour violation, for example, the more risk there is of being seen as a joint employer by the courts.

Do franchisees need to have liability insurance?

A franchisor might require its franchisees to obtain employment practices liability insurance to provide coverage against claims for employment discrimination issues. As a condition of coverage, insurers often require that franchisees publish compliant employee handbooks and regularly conduct nondiscrimination and harassment training, she noted.

Do franchisors have more control over franchisees?

Legal experts say franchisors have more control over franchisees' compliance than was suggested by the debate over Puzder's qualifications for labor secretary. But franchisors shouldn't micromanage franchisees' compliance efforts or else they risk being viewed by courts as joint employers liable in lawsuits brought by franchisee employees.

Should franchisors leave franchisees?

She said franchisors should leave the franchisees to independently determine the means to meet the established standards when running their businesses. "Nonetheless, to protect themselves, franchisors should include appropriate indemnity provisions in their franchise agreements requiring franchisees to indemnify the franchisor with respect to the day-to-day personnel actions," she noted.

What is SHRM benefits?

Was this article useful? SHRM offers thousands of tools, templates and other exclusive member benefits, including compliance updates, sample policies, HR expert advice, education discounts, a growing online member community and much more. Join/Renew Now and let SHRM help you work smarter.

Is franchising legal compliance training OK?

Mark Kisicki, an attorney with Ogletree Deakins in Phoenix, said that franchisors' training of franchisees on legal compliance should be OK as long as it doesn't veer into business training. "I don't think legal training is a significant risk," particularly when it is on a Web-based platform, he said. That way it is "unambiguous as to exactly what was said."

Can a franchisor provide pamphlets?

To avoid such awkward moments, a franchisor might choose instead to provide franchisees with pamphlets talking about best practices, noted Randy Coffey, an attorney with Fisher Phillips in Kansas City, Mo. In-person training can work too, but the more it comes across as a directive about how to conduct investigations when there is a claim of sexual harassment or a wage and hour violation, for example, the more risk there is of being seen as a joint employer by the courts.

Do franchisees need to have liability insurance?

A franchisor might require its franchisees to obtain employment practices liability insurance to provide coverage against claims for employment discrimination issues. As a condition of coverage, insurers often require that franchisees publish compliant employee handbooks and regularly conduct nondiscrimination and harassment training, she noted.

Do franchisors have more control over franchisees?

Legal experts say franchisors have more control over franchisees' compliance than was suggested by the debate over Puzder's qualifications for labor secretary. But franchisors shouldn't micromanage franchisees' compliance efforts or else they risk being viewed by courts as joint employers liable in lawsuits brought by franchisee employees.

Should franchisors leave franchisees?

She said franchisors should leave the franchisees to independently determine the means to meet the established standards when running their businesses. "Nonetheless, to protect themselves, franchisors should include appropriate indemnity provisions in their franchise agreements requiring franchisees to indemnify the franchisor with respect to the day-to-day personnel actions," she noted.

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