Franchise FAQ

how much does a potbelly franchise cost

by Michaela Wiegand Published 1 year ago Updated 1 year ago
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How much does a Potbelly Sandwich Works franchise cost?

  • Initial Franchise Fee: $40,000
  • Total Investment: $534,950 to $817,700
  • Working Capital: $25,000 to $35,000
  • Royalty Fee: 6.0%

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Is Potbelly a national chain?

Potbelly Corporation is a publicly traded American fast-casual restaurant chain that focuses on submarine sandwiches and milkshakes....Potbelly Sandwich Shop.TypePublicFoundedJanuary 14, 1977FounderBryant KeilHeadquartersThe Gogo Building, 111. N.Canal Street, Chicago, Illinois, U.S.14 more rows

Who is Potbelly's target market?

About Potbelly Sandwich WorksPotbelly Sandwich Works OverviewUSPsimple, made-to-order food, the "neighborhood feel" conceptPotbelly Sandwich Works STPSegmentationFood loversTarget MarketFamily friends , people of age group between 20-405 more rows•Apr 29, 2020

What are the opportunities of a sandwich business?

Sandwich business owners can explore avenues to increase their profits by offering delivery or 'click-and-collect' services. Alternatively, you could choose to operate a mobile sandwich business. Not only would you save rental costs, but you'd also be able to move to areas with high demand to boost your revenue.

Where is Potbelly Sandwich Shop located?

The company was founded in the Lincoln Park neighborhood of Chicago, in 1977. Potbelly Sandwich Shop also provides franchise opportunities. As of 2018, the company operates 39 franchises in the United States and 17 ones outside the country.

How many franchises does Potbelly have?

Potbelly Sandwich Shop also provides franchise opportunities. As of 2018, the company operates 39 franchises in the United States and 17 ones outside the country.

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What is a Potbelly anyway?

The first incredibly tasty warm sandwich was served over 30 years in Chicago. Since our start in 1977, Potbelly has grown to over 200 stores. We know what works and what doesn't, so we can support you as you accelerate your knowledge base so you can move your business forward.

Our Business Model

The Potbelly advantage is the foundation of everything we do. Its a clear expression of our intentions and our culture. How we look at the business, how we manage the business, and how we plan the business. We also believe in keeping it simple.

Potbelly Training

Hey, if you're successful, then we're successful. As a result, we support our franchisees with an amazing amount of training tools and services. Our training program is extensive and includes both classroom instruction and on-the-job training. Some of the topics we cover include:

Ideal Candidate

Potbelly is looking for "Potbelly People" to become franchisees. That means people that love working with a team, have solid business experience (not necessarily in restaurants), the financial qualifications, possess personal motivation and have been successful. Our franchise owner/operator model is a two person team.

So you want to own a Potbelly?

Success is waiting just around the corner. So let’s fire up the stove and get your Potbelly open for business!

Become part of the Potbelly family

We offer simple, irresistible food served by friendly people in a warm and welcoming environment. Together, this unique combination of product, people, and place makes the Potbelly difference.

Ready to Own Your Own Potbelly?

Fill out our Get Started form and a member of our team will reach out to give you more information on franchising with us.

What is the franchise fee?

What you need to know: Found in Item 5 of the FDD, this may be a flat fee, or may vary based on territory size, experience, or other factors.The franchise fee is an up-front (one-time) cost that a new franchisee pays to the franchisor. This fee is usually due at the signing of the franchise agreement and covers the right to use the franchisor's trademarks, name, and related business systems.

How long is a franchise agreement?

What you need to know: Franchise terms are typically anywhere from 5 to 20 years in length, but are sometimes instead dependent on factors such as the term of your lease. Once your term is up, you may have the option to renew your agreement, typically for a smaller fee than the original franchise fee.

What is the purpose of royalty fee?

What you need to know: This may also be called advertising fee, marketing fee, brand fund fee, and more, but the basic purpose is the same-- to support promotion of the brand systemwide. As with the royalty fee, it is detailed in Item 6 of the FDD, and can be a percentage of weekly or monthly gross sales or a weekly, monthly, or annual fee.

Do franchisors have in-house financing?

Some franchisors offer in-house financing, while others have relationships with third-party financing sources to which they refer qualified franchisees.

How many franchise locations do they have?

As of the 2019 Franchise Disclosure Document, there are 41 franchised Potbelly Sandwich Works locations in the USA.

How many states does Potbelly Sandwich have?

Based on 2019 FDD data, Potbelly Sandwich Works has franchise locations in 18 states. The largest region is the Midwest with 22 franchise locations.

What does it mean to find the best franchise?

Finding the best franchise means comparing several brands to determine the ideal fit for you.

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