Franchise FAQ

how much is the barbie franchise worth

by Mr. Vladimir Goyette Published 1 year ago Updated 1 year ago
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In 2020, Mattel sold $1.35 billion worth of Barbie dolls and accessories and this was their best sales growth in two decades. This is an increase from the $950 million the brand sold during 2017.
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Barbie
NicknameBarbie
OccupationSee: Barbie's careers
FamilySee: List of Barbie's friends and family
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Full Answer

How much is a Barbie doll worth today?

The original 1959 Barbie doll is worth about $23,000 and more, while a fundraising Barbie doll, Stefani Canturi, earned a record-making $302,500. There’s a rare 1989 Pink Jubilee Barbie released in honor of the 30th anniversary. Then in 2019 (another 30 years later), Mattel released two versions of the anniversary model in silver dresses.

How much money does Mattel’s Barbie brand make?

In 2019, Mattel's Barbie brand generated gross sales amounting to about 1.16 billion U.S. dollars, up from about 1.09 billion U.S. dollars the year before. Additional information on Mattel’s Barbie...

How much is a Faerie Queen Barbie worth?

Rare qualities include that you have the limited edition (only five hundred of these dolls were produced) and the platinum label version (brunette) of the Faerie Queen Barbie, today valued at $1,500. Release Year: 2005. As historic as it is traditional, this Barbie’s outfit will teleport you to another time, specifically one in Korea.

Who makes Barbie dolls for celebrities?

There’s a group called The National Barbie Doll Collectors that holds yearly Conventions. Mattel Inc. partnered with celebrities, brands, and various organizations to create Barbie dolls specifically for their events or person. Barbie Media cites Oscar de la Renta as the first collaborator with Mattel in 1985.

How much is Barbie worth in 2020?

Is Barbie a commercial success?

Is Barbie a valuable toy?

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How much is Barbie trademark worth?

To be sure, Barbie is still a very valuable brand. According to valuation firm Brand Finance, Barbie is worth $476 million (or about 4 percent of Mattel's current market value). The doll is also still frequently at the top of the National Retail Federation's holiday Top Toys list.

Who owns the Barbie franchise?

Barbie (media franchise)BarbieCreated byMattel, Inc.Original workBarbie by Ruth HandlerOwnerMattelYears1959–present17 more rows

How much money has Barbie made in total?

This statistic shows the gross sales of Mattel's Barbie brand in North America from 2016 to 2021. In 2021, Mattel's Barbie brand generated gross sales amounting to 903.5 million U.S. dollars, surging in sales from about 704.2 million U.S. dollars the previous year.

How many Barbies sell a year?

58 million soldA Barbie Dreamhouse is sold every two minutes and was first introduced in 1962. Barbie is the most diverse fashion doll on the market. More than 100 dolls are sold every minute, with a total of 58 million sold annually. Barbie is sold in 150 countries worldwide.

How much is the first Barbie worth?

Original Barbie - The original first edition Barbie from 1959 is very rare. Money, Inc. reports that even in played-with condition, she is worth $8,000. In pristine condition, she could be worth more than $27,000.

Why did Barbie and Ken break up?

February 14, 2004: Barbie and Ken officially broke up. The newspaper assigned the split to Ken's failure to commit and Barbie's excitement to commit, wearing multiple wedding gowns. This was also a year that Barbie ran for president, so she was quite busy.

What is the oldest Barbie doll?

In March 1959, a doll named "Barbie" launched onto the American toy market, sporting a black-and-white striped bathing suit, pouty red lips and a sassy blonde pony tail. The leggy, 11-inch plastic figure—full name: Barbara Millicent Roberts—was the first mass-produced toy doll in the U.S. with adult features.

How much did Barbie cost in 1959?

$3In 1959, Barbie Millicent Roberts from (fictional) Willows, Wisconsin was introduced to a skeptical toy industry at the New York Toy Fair. A gallon of gas was 25 cents, the average annual wage was $5,000 and the #1 Ponytail Barbie sold for $3.

How much did Barbies cost in the 90s?

(Teen Talk Barbie, at the time of its release in 1992, retailed for about $25, or $40.35 adjusted) for Christmas. Another unique entry into the Barbie line appeared in 1997 — Share A Smile Becky.

Are people still buying Barbies?

This statistic shows the gross sales of Mattel's Barbie brand worldwide from 2012 to 2021. In 2021, Mattel's Barbie brand generated gross sales amounting to about 1.68 billion U.S. dollars, up from about 1.35 billion U.S. dollars the year before.

What is Barbie's age?

Barbie is frozen at 19, according to Mattel Toys, and appears as a young adult in her movies and series. Of course, the fashion doll itself is much, MUCH older than that.

What is Ken's real name?

Kenneth Sean CarsonKen's personal name is Kenneth Sean Carson. His given name comes from the son of Elliot and Ruth Handler. In the 1960s Random House books, his surname is Carson. According to Mattel, his middle name is Sean.

Is Barbie a Disney?

There is a partnership between Disney and Mattel (the company that overseas Barbie and her products), that does not include the film rights to originals like Barbie in the Nutcracker.

Who owns Mattel toy company?

Ynon KreizYnon Kreiz is Chairman and Chief Executive Officer of Mattel, a leading global toy company and owner of one of the strongest catalogues of children and family entertainment franchises in the world.

Is Malibu Barbie trademarked?

MALIBU BARBIE Trademark - Serial Number 86523803 :: Justia Trademarks. 028 - Games and playthings; gymnastic and sporting articles not included in other classes; decorations for Christmas trees.

Is Mattel still in business?

Mattel, Inc. The company has presence in 35 countries and territories and sells products in more than 150 countries. The company operates through three business segments: North America, International, and American Girl.

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One of the biggest consumer hits of the pandemic, alongside Netflix and the Nintendo Switch, is a 61-year-old doll once mocked as outdated and sexist.

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Founded 1945 Headquarters El Segundo, California Founders Ruth Handler, Elliot Handler, Harold Matson IPO Date 1963-08-12

How much is Barbie worth in 2020?

In 2020, Mattel's Barbie brand generated gross sales amounting to about 1.35 billion U.S. dollars , up from about 1.16 billion U.S. dollars the year before. Additional information on Mattel’s Barbie. Since the launch of Mattel’s Barbie fashion doll in 1959, Barbie has become a cultural icon in America and around the world.

Is Barbie a commercial success?

Just as in other business markets, the success of Barbie does not ensure for commercial success to be guaranteed in the future. Competition over retail doll sales in America is fierce. Despite some fluctuation in recent years, the total sales for toy dolls in the U.S. lies consistently in the range of two to three billion U.S. dollars. Given the fluctuation in sales of Barbie dolls it is clear Mattel must maintain interest in Barbie and their other products if they are to retain their current market share.

Is Barbie a valuable toy?

The commercial success of Barbie has allowed Mattel to become the one of the most valuable toy brand worldwide as of 2019. Although a truly worldwide phenomena, a considerable proportion of Mattel’s sales come from America and Canada.

What is the best selling Twilight movie of 2013?

The Twilight Saga: Breaking Dawn, Part 2 dominated the new releases and easily took first place on the March 3rd, 2013 edition of the DVD sales chart. It sold 2.12 million units and generated $31.64 million, and did so during a shortened sales week. (It came out on Friday.) Second place went to a Breaking Dawn double-pack, which was an exclusive release. The double-shot sold an additional 418,00 units and generated $16.70 million more in sales. Add them together, and this film is already the best selling DVD of 2013, at least so far. More...

Why are sales figures more accurate?

Because sales figures are estimated based on sampling, they will be more accurate for higher-selling titles.

How much is the 80s Barbie worth?

There are only a hundred Glory of the 80s Barbies worldwide, making this one a genuine keeper currently valued at $1,000. Talk about striking gold.

How much is the Faerie Queen Barbie worth?

Rare qualities include that you have the limited edition (only five hundred of these dolls were produced) and the platinum label version (brunette) of the Faerie Queen Barbie, today valued at $1,500.

What is the Barbie dress?

By way of royal jewelry, this Barbie has on pearl earrings and necklace (both faux), the latter embellished with crystals, and a pair of double strand bracelets. Her shoes are gold and print-painted.

How much is the Chicago Cubs fan doll worth?

As long as your piece remains inside the original box packaging, the sport-iconic doll is valued at a bedazzling $2,000. The Vintage 1999 "Chicago Cubs Fan" Barbie Doll was so exclusive that she was a giveaway at the July 20, 1999 Chicago Cubs vs Kansas City Royals game.

When was the first Barbie doll made?

It’s raining Barbies here at TheGamer, and gold is raining down along with them! When Mattel, Inc. launched their very first Barbie Doll in March 1959, little could they have possibly known that this gorgeous work of art, which most of us call a toy, could set such unique standards in the industry. As with most things, our multi-faceted lady made ...

How much is Mademoiselle worth?

Mademoiselle is today valued at $1,395.

What is Midnight Tuxedo Barbie's pose?

Midnight Tuxedo Barbie’s pose is one of cool confidence. Rare qualities include the fact that the doll should never once have been removed from its original box packaging.

When did Barbie get her hair black?

In 1999, the makers of Barbie, Mattel Inc., celebrated her 40th birthday, painting her hair black and giving her a special outfit to show the world just how young she still feels. All jokes aside, the gorgeous doll gives the laid-back hippy feel while still being elegant with its 160 diamonds lining her top and skirt.

What kind of diamonds does Barbie wear?

Taking around 6 months to complete the jewelry she wears, it features white diamonds surrounding a precious 1 carat Australian Argyle pink diamond.

Was De Beers ever made for retail?

Giving credit to the designers in her title, De Beers thought it was the only way to celebrate such a great occasion. She was never made for retail.

When did Barbie come out?

Barbie (1959) Barbie debuted on March 9, 1959, at the New York Toy Fair to skeptical buyers. After all, little girls loved their life-size baby dolls that they could cuddle and “nurture,” while Barbie was miniature in comparison and not the least bit cuddly. In stark contrast, she was adorned in a black and white swimsuit, signature ponytail, ...

Who is the designer of Barbie?

There’s no denying this Barbie was inspired by the famous Chanel creative director and Fendi designer Karl Lagerfeld. Barbie looks positively chic and dressed in Lagerfeld’s dapper signature style, with tailored black jacket, white high-collar shirt with French cuffs, black satin cravat, and skinny black jeans.

What year did Barbie Loves the Improvers come out?

Barbie Loves The Improvers (1968) This Barbie, who was available as a blonde or a redhead, was part of an Inland Steel gift set promotion and only a handful of these dolls were ever made. “This doll’s unique outfit is inspired by Inland Steel (a company that made steel drum containers) and modeled after a Paco Rabanne design,” says Follett.

What is Barbie's 1997 dress?

She wears a 22K gold-plated tiara on her head and carries a 22K gold-plated egg-shape evening bag (which displays a tiny Swarovski crystal heart).

How much does Black Francie sell for?

But Black Francie actually sells for more than Black Christie at $500 to $2,500 dollars, depending on condition.

What did Barbie wear?

When she wasn’t wearing her chic pink fringed swim cap, you could dress her in one of three wigs (blonde, brunette, or redhead), included.

What color is Barbie's swimsuit?

In stark contrast, she was adorned in a black and white swimsuit, signature ponytail, and had a “Bild Lilli-esque” sideward glance. Still, Barbie took the toy world by storm and has been popular ever since. “Every collector dreams of the day they find her hidden at a garage sale,” says Britten Follett, collector.

How much is Barbie worth in 2020?

In 2020, Mattel's Barbie brand generated gross sales amounting to about 1.35 billion U.S. dollars , up from about 1.16 billion U.S. dollars the year before. Additional information on Mattel’s Barbie. Since the launch of Mattel’s Barbie fashion doll in 1959, Barbie has become a cultural icon in America and around the world.

Is Barbie a commercial success?

Just as in other business markets, the success of Barbie does not ensure for commercial success to be guaranteed in the future. Competition over retail doll sales in America is fierce. Despite some fluctuation in recent years, the total sales for toy dolls in the U.S. lies consistently in the range of two to three billion U.S. dollars. Given the fluctuation in sales of Barbie dolls it is clear Mattel must maintain interest in Barbie and their other products if they are to retain their current market share.

Is Barbie a valuable toy?

The commercial success of Barbie has allowed Mattel to become the one of the most valuable toy brand worldwide as of 2019. Although a truly worldwide phenomena, a considerable proportion of Mattel’s sales come from America and Canada.

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