Franchise FAQ

how to pick the right franchise

by Eden Brown IV Published 1 year ago Updated 1 year ago
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When you are looking for a franchise, it's important to do your research and make sure that the business suits your long-term interests.

  • Franchisees should look for a supportive franchisor to purchase from.
  • Owning a franchise is a long-term commitment, so pursue a business that will still interest you in the future.
  • For each of your prospective companies, you should research the processes involved in franchising, ongoing support, and the terms of the franchising deal to help you make your decision.

Top questions to ask when choosing a franchise
  1. What are my personal goals? ...
  2. What type of industry do I want to conduct business in? ...
  3. What are my strengths?
  4. What role do I want to play in the business? ...
  5. What kind of commitment do I want to make? ...
  6. What is my investment budget? ...
  7. A strong support system for franchisees.

Full Answer

How to make your own franchise in 5 steps?

  • Set Realistic Goals. Franchising is more of a marathon than a sprint. ...
  • Research Your Competitors. ...
  • Develop Your Franchise Offering for Both Individual and Multi-Unit Sales. ...
  • Make Sure Your FDD Is Compliant for Every State. ...
  • Learn Franchising and Get Involved in the Franchise Community. ...

How to choose the right franchisees?

  • Is there a demand for the product or service in the intended site location of your would-be franchise?
  • How is the franchise’s competition? It’s more than likely that popular franchises may have existing branches near the site you plan to operate.
  • Identify industries that are resistant to recession.

How much will it cost to franchise my Business?

There are currently 14 registration states with franchise registration fees ranging from $250 to $750 plus additional legal fees leaving you potentially $15,000 to $25,000 out of pocket. A Federally Registered Trademark will set you back $1,750 to $7,500.

How to choose the right franchise structure?

  • What speed of growth is required to meet your goals?
  • What is your return at the unit level?
  • How much support can you provide to your franchisees?
  • Does your business lend itself to passive ownership?
  • Are you able to cluster units effectively?
  • How fragmented is the competitive market?
  • What is the degree of competition for your targeted franchisee?

More items...

What to ask before buying a franchise?

Why buy into a franchise?

What is a franchise disclosure document, and why is it important?

What is the best way to learn about franchising?

What is meaningful to a franchisee?

How much does it cost to franchise a business?

How to get a good sense of a franchisor?

See 2 more

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What should I look for in a franchise?

5 Things to Look for in a Good FranchiseMarket Opportunity. You should do your research on the market your business is targeting. ... Financial performance. The last thing you want is for your franchise to not make money. ... Company Foundation & Support. ... Differentiator. ... Franchise System & Model.

What are the four main factors to consider when selecting a franchise?

So before you decide if it's right for you, here are 6 factors you should consider before buying a franchise.Demand. As is the case before starting any new business, find out if there is a demand for the product or service you intend to offer. ... Track Record. ... Investment. ... Competition. ... Training. ... Restrictions.

What are the five qualities of a good franchise?

5 characteristics of a good franchiseeAbility to follow instructions. The foundation of the franchise model is that all franchisees follow the same system, offering the same products and services in their respective territories. ... Adaptable to change. ... Driven. ... Similar qualities to franchisor. ... Forward-thinking.

How do you decide if a franchise is right for you?

So, to determine if a franchise brand is a good match, ensure you mutually have trust, communication, realistic expectations and passion. Assessing these factors will lead a franchise owner on the path to positive experiences that reach both their personal and professional aspirations.

What makes franchise successful?

A franchise becomes successful because people recognize the brand, and people know the brand because of consistent services. This is why a standardized business process is essential to running a successful franchise.

What are three 3 points that should be considered prior to buying a franchise?

What Should I Consider Before Buying a Franchise?The type of experience required in the franchised business.The hours and personal commitment necessary to run the business.The track record of the franchisor, and the business experience of its officers and directors.How other franchisees in the same system are doing.More items...

What are three features of a franchise?

Franchise Meaning, Definition and Features of FranchiseWell established business. ... Needs limited investment. ... Easy entry in new markets. ... Business has large establishments. ... Helps in diverting business risks. ... Results in a large turnover. ... Separates labour and specialisation. ... Allows use of brand name and trademark.More items...•

What are the basic characteristics of franchising?

Characteristics of Franchising License: The franchisee gets the right to use, franchiser's trademark under a license. Policies: The franchisee must follow the policies concerning the mode of conducting business, as stated in the agreement.

Which characteristic do successful franchise owners have *?

Ability to hustle Business owners do what it takes to succeed by constantly communicating with their customers, staff, and other franchisees. They are also constantly thinking about bringing community awareness to their product and its value to the community. Marketing is also very important.

Is franchising a good idea?

Franchisors usually provide the training you need to operate their business model. Franchises have a higher rate of success than start-up businesses. You may find it easier to secure finance for a franchise. It may cost less to buy a franchise than start your own business of the same type.

Am I guaranteed success if I buy a franchise?

A: Just as there's no absolute guarantee you'll succeed as a franchisee, there's no guarantee someone starting a franchise company will succeed. The easiest way to answer your question is to first identify the four stages of growth that most franchise companies go through.

When should I franchise my business?

As a general rule, it's recommended that businesses have at least one to three years of successful operations before franchising. That number could be higher or lower, however, depending on the industry. For some businesses, franchising during the first two years of operations can be advantageous.

What is the most important consideration in franchising business?

Important considerations for your franchise model include fee and royalty percentage, terms of agreement, size of territory awarded to each franchisee, geographic areas in which you are willing to offer franchises, the specifics of your training program, and more.

What factors should you consider when evaluating a franchise agreement?

Franchise evaluation criteriaThe market. A franchise may have seen success in other territories, but how will it fare in your local region? ... The franchise's history. ... The financials. ... The training and support. ... The culture. ... The franchisor. ... The restrictions. ... The exit process.

What are the factors that need considerations in carrying out a feasibility study for franchise business?

Factors That Affect Feasibility Study PricingVolume vs Quality. Many feasibility consultants drown their clients in data. ... Scope. ... Industry and Type. ... Complexity and Scale. ... Constraints. ... Market Factors. ... Transparency and Availability of Data. ... Options.

What are the factors that influence the success or failure of a franchise business?

IBISWorld's research identified 240 key success factors for franchises but highlighted six as the most important:Having a loyal customer base. ... Having a clear market position. ... Business expertise of operators. ... Ability to control stock on hand. ... Establishment of brand names. ... Workforce.

The Ultimate Guide to Franchising Your Business - The Internicola Law Firm

Learn about franchising, how to franchise a business, and how to prepare to sell franchises. Call The Internicola Law Firm, P.C. at (718)-979-8688.

How to Choose the Right Franchise System for You

Chris Conner, the president of Franchise Marketing Systems, shares four steps that will help those interested choose the right franchise for them.

What is a franchise business?

What most of us picture when we hear the word franchise, the business format franchisee purchases a complete system. Franchisors typically provide everything from physical layout to employee training, equipment and supplies. Examples include restaurants, fitness centers and business services, such as copying and shipping.

How long can a franchisee open a business?

According to the FTC, agreements often restrict a former franchisee’s ability to open a similar business for as long as three years. It makes sense that the franchisor doesn’t want you to set up a similar business across the street—the secret sauce is called that for a reason. Just make sure you understand exactly what business activities you will be precluded from, once your franchise term is up.

What is investment franchise?

As the name implies, investment franchises are designed to maximize returns or produce capital gains. They generally have a high buy-in and can be the least hands-on. Franchisees may install a management team of their own or turn day-to-day operations back to the franchisor. Hotels and large restaurants are examples of investment franchises.

What is a distribution franchise?

In a distribution franchise arrangement, the franchisee buys the right to use a trademark and sell the parent company’s product. Franchisees are not purchasing a business system but are incorporating a product into their own. Examples include gasoline, automobile tires, home appliances and farm equipment. A variation on the distribution franchise model is soft drink bottling, where the franchisee is involved in actual product production.

How much does it cost to buy a drain cleaning company?

The increased visibility of a national drain cleaning company like Mr. Rooter may be well worth the $80,00 — $190,000 initial investment to a stand-alone plumbing business. Likewise, a new lawn care company can gain instant name recognition and benefit from the national marketing of a franchisor like Lawn Doctor, at a cost of $102,000 to $120,000.

How much does a mosquito squad franchise cost?

A Mosquito Squad franchise, for example, will not require a brick-and-mortar location, but the franchisee will need storage for the equipment and inventory included in the estimated $65,000 and $90,000 startup cost.

What are contingencies in franchising?

Is yours protected? Is there potential for the franchisor to shrink your customer base by creating another in your backyard? Contingencies—an increase in your territory’s population, for example, or your failure to meet a sales quota—might open the door for competition from a new player. It’s all fair, if it’s spelled out in the FDD.

1. What are your expectations from your franchise?

Are you looking for a complete business experience from your franchisor with help to take off as quickly as possible? Or are you looking for something less stressful in terms of business? There are all kinds of franchises that can cater to your needs and expectations. Do not jump into the first choice that comes your way.

2. What amount of money and time can you invest?

There are plenty of franchise opportunities for all kinds of time or money investment that you may prefer. For instance, food franchises are more expensive since they come with the need for restaurant premises. On the other hand, cleaning franchises have fewer overheads and expenses.

3. What is the risk involved?

The franchise system minimises the risk for both the franchisor and franchisee. The franchisor gets to grow his brand faster with franchisees. While the franchisee gets to start and run his own business without the hassle of developing a concept, process and branding. Since these are already dealt with by the franchisor.

4. What are your relevant skills and experience?

While choosing a franchise, it is advisable to choose something that you have experience in. Just like any other career choice, remember that in a franchise business too, it helps to have relevant skills and experience to take on the challenges with more confidence.

What is the trait of a franchise?

The great franchises have one common trait: the franchisor looks to the franchisees as their partners and cares about them as much as they do their own businesses. When it’s done right, it’s hard to find another business vehicle that can match up with the speed, power and capacity for growth, empowerment and true leverage for both the franchisor and the franchisee. So when that investing opportunity comes forward, here are some tips I’ve found for myself personally and in working with franchise owners to help them choose the right franchise to invest in.

What is the minimum credit score for a franchise?

If you are planning to finance your new franchise, you need to have a 680 credit score minimum and whatever the total amount is you aim to borrow, you should have 30% of that amount in cash and have a total net worth of 1.5 times that amount. So for our $100k hard cost business, I should have $200k in total funds which if I intent to finance, I should have $60k in cash and a net worth of $300k. The quicker you identify these numbers, the less heartache you will suffer in falling in love with franchise systems you can’t afford.

What is a small business owner?

Small business owners or genuine entrepreneurs have a hard time following rules and enjoy the complete freedom of making unhindered decisions as they run their business and take their own risks in building their brand.

Do franchises require capital?

Generally, most franchises will require that you have a certain amount of fixed capital to start your business. This amount might be for equipment, construction, inventory, supplies and other items needed to open the doors and start the franchised business model.

Is franchising a business?

Franchising is an incredible segment of small business. It truly can be the gateway for new entrepreneurs to learn how to start their own business and allow those who haven’t felt comfortable taking that first step into entrepreneurship to take the leap.

Is franchise ego driven?

Franchisees are not generally as 'ego-driven' and are comfortable falling in line with a franchise brand’s overall requirements and guidelines. Decide which side of the road you are most comfortable on and you will avoid the long term headaches of choosing a path you don’t naturally fit into.

Know Yourself First

It’s a good idea before you being your search to be clear about your own requirements from a franchise so that you can examine opportunities in context:

What Do You Want From The Franchise?

People start businesses for very different reasons. Some franchise owners will want to take on a franchise to create a large revenue stream others will do it so they can dip their toes in the entrepreneurial scene and others will simply want to get a bit more free time.

Signs of a Good Franchise

Once you know what you want and how much you have to invest; you need to take a look at the franchises open to you in a little more detail. There are some strong indicators of a good franchise scheme:

Things to Look For in the Franchise Disclosure Documents

You will be provided with franchise disclosure documents (FDD) before you sign on the dotted line – you should review these carefully and ideally you should do that with a legal and/or financial advisor who knows what to look for. These are the bits you really want to focus on in the FDD:

Talk To The Franchisor

Once you’ve reviewed the FDD and got to the point where you feel you’re ready to make a decision – talk to the franchisor. Have a full and frank conversation about what they want you to bring to the table and what you want them to deliver in terms of support, backup, marketing, etc. to help you succeed.

Written by Lisa Huyhn

Lisa Huyhn is the Politics and Military & Defense Editor at BusinessPundit. She is a fiercely independent voter who believes in full transparency in politics & general government activities. You can reach her at OnlineDegree.com.

What to ask before buying a franchise?

Key takeaway: Before diving into a franchise opportunity, ask yourself specific questions about your goals, strengths, desired business area, how involved you want to be in daily operations and how much money you're willing to invest in the opportunity.

Why buy into a franchise?

One of the biggest benefits of buying into a franchise is that the brand is already established, so make sure the franchisor is available to guide you with efforts such as marketing.

What is a franchise disclosure document, and why is it important?

A franchise disclosure document (FDD) details the 23 obligations a franchisor has to a franchisee. By law, this document must be provided to franchisees before any money is exchanged.

What is the best way to learn about franchising?

Similarly, attending franchising industry conferences, such as the International Franchise Association's annual conference, is a great way to identify and compare your options.

What is meaningful to a franchisee?

Although some franchises want their franchisees to have industry experience, what's meaningful to them is for a franchisee to have the basic business know-how and entrepreneurial drive to succeed.

How much does it cost to franchise a business?

Franchise costs vary greatly depending on the industry and specific business model. While some upfront fees are less than $10,000, others can be upward of $1 million. Terry Powell, founder and CEO of franchise business coaching company The Entrepreneur's Source, said prospective franchisees should weigh the initial investment against their expected return, along with their income, lifestyle, wealth and equity goals.

How to get a good sense of a franchisor?

Be on the lookout for information on message boards, Facebook or LinkedIn groups, or articles where franchisees talk about their experience with the franchisor. If reviews are consistent or positive for the most part, you can get a good sense of the company's business practices.

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Consider The Franchise Types

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Different types of franchises require different levels of investment and allow for varying degrees of creativity. Some are solitary, hands-on endeavors. Some are more about setting up a team and supporting it. Still others are a place to deposit money and wait for it to pay you back.
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Consider Your Long-Range Plans

  • How long do you want to be in business? Do you foresee one location for a few years or a multi-location empire to employ your children and grandchildren? Franchises come with different terms—from just a few years to ten or twenty. A short term could mean renegotiating the rights to your territory just when you’re getting the hang of things. Conversely, for business owners on the…
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Consider The Available Choices

  • Clearly there is a lot of variation in the world of franchising. When you are ready to drill down to the opportunities in your chosen area, you can check the Small Business Administration’s list of approved franchises, or take advantage of The International Franchise Association’s (IFA) interactive tool. [Read: 3 Expert Strategies for Choosing the Right Franchise] Franchising offers …
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What Are Your Expectations from Your Franchise?

What Amount of Money and Time Can You Invest?

  • There are plenty of franchise opportunities for all kinds of time or money investment that you may prefer. For instance, food franchises are more expensive since they come with the need for restaurant premises. On the other hand, cleaning franchises have fewer overheads and expenses. With more time and money at your disposal, your options will increase too. Besides, the more ti…
See more on thefranchisetalk.com

What Is The Risk Involved?

  • The franchise system minimises the risk for both the franchisor and franchisee. The franchisor gets to grow his brand faster with franchisees. While the franchisee gets to start and run his own business without the hassle of developing a concept, process and branding. Since these are already dealt with by the franchisor. However, they both still have their time, money and career t…
See more on thefranchisetalk.com

What Are Your Relevant Skills and Experience?

  • While choosing a franchise, it is advisable to choose something that you have experience in. Just like any other career choice, remember that in a franchise business too, it helps to have relevant skills and experience to take on the challenges with more confidence. Moreover, the passion to learn and develop skills and knowledge also plays a vital ...
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