Franchise FAQ

is barry's bootcamp a franchise

by Jacinto Herzog Published 2 years ago Updated 1 year ago
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Barry's Bootcamp is a franchise concept in the Fitness industry. They were founded in 1998. Download our guide to compare Barry's Bootcamp. Hotels to the -, Outdoor Fitness Centers industry. Would you like to consult with a franchise specialist?

Despite it being a franchise, the people running it are all totally immersed in what Barry's is. Is it ever difficult not being the founder? No, not at all. Barry is a pioneer; he created the concept 20 years ago.Jan 29, 2018

Full Answer

What is Barry's bootcamp?

LA-based instructor, Barry Jay innovates HIIT interval training in a group setting. One part strength, one part cardio, 100% Barry’s. With the help of his partners, John and Rachel Mumford, the first Barry’s Bootcamp opens its doors in the heart of West Hollywood. Boutique fitness is born.

Is Barry's a good workout?

Best For What to Expect Benefits Perhaps you’ve heard of Barry’s (formerly known as Barry's Bootcamp), a wildly popular fitness studio with more than 70 locations across the U.S. and 13 other countries. Barry’s full-body workout, which consists of cardio and strength training, elevates your heart rate, works your muscles, and burns major calories.

Is it difficult not being the founder of Barry’s?

Despite it being a franchise, the people running it are all totally immersed in what Barry’s is. Is it ever difficult not being the founder? No, not at all. Barry is a pioneer; he created the concept 20 years ago.

How did Barry MacAskill start Barry's studio?

He barely had a business plan, opened the first studio with his brother and a small loan from HSBC after trialling a class for himself in New York. This January, Macaskill is opening the fourth Barry's studio in London, near Victoria station.

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How much does it cost to open a Barrys franchise?

Facts & FiguresLiquid capital required$65,000Net worth required$100,000Investment$199,000 - $514,000Franchise fee$25,000 - $25,000Royalty6.0%4 more rows

Who owns Barry's bootcamp?

Fitness & Lifestyle Group Topco Pty LtdBarry's Bootcamp / Parent organization

How many Barry's studios are there?

Barry's currently has more than 70 studios spread across 14 countries, with the majority in the United States.

Is Barry's profitable?

The company produces annual revenue of $150 million and operating cash flow margins of 32% with revenues growing 48%. "I think we're all discovering what the model looks like five years from now," says Gonzalez, emphasizing that he is focused on scaling out into new markets.

How much did Barry's Bootcamp sell for?

North Castle was said to value Barry's Bootcamp at about $100 million, according to a Wall Street Journal report in June that cited unnamed sources familiar with the talks.

Why is Barry's called Barry's?

The couple toured with the circus and then opened the amusement park in 1926 after being invited by the local railway company to permanently locate on a site beside the railway station; according to the company history, rather than use either of their family names, they named it 'Barry's' after the first supplier to ...

Who is the CEO of Barry's?

Joey Gonzalez (Jul 2015–)Barry's Bootcamp / CEO

Is Orangetheory like Barry's Bootcamp?

The main difference between Orangetheory and Barry's Bootcamp is the workout itself. OTF follows a similar structure every class with treadmills, rowing machines, and dumbbell strength work. Classes at Barry's Bootcamp involve a different focus every time, like core or lower body.

What is the best workout in the world?

Protect yourself from the damage of chronic inflammation.Swimming. You might call swimming the best workout. ... Tai chi. This Chinese martial art that combines movement and relaxation is good for both body and mind. ... Strength training. ... Walking. ... Kegel exercises.

Why is Barrys so popular?

Barry's has created a community, and you feel that as soon as you walk in. But at the root of it, it's still all about the workout – that's still the reason why people come back. MH: Barry's mixes treadmill sprints with floor-based weights exercises.

Why is Barry's Bootcamp successful?

Part of what makes it special is the fact that the trainers can change things up, so every day you come in and you do a class and you don't know what you're going to get. It helps on two things, one is it keeps you interested and from a working-out standpoint it's going to keep your body guessing.

When was Barry's Bootcamp founded?

1998, West Hollywood, CABarry's Bootcamp / Founded

Who is the CEO of Barry's Bootcamp?

Joey Gonzalez (Jul 2015–)Barry's Bootcamp / CEOJoey Gonzalez is the CEO of Barry's Bootcamp, the original cardio and strength interval workout that began a global boutique fitness movement. His Barry's Bootcamp journey started back in 2003, as a client in the iconic red room.

Who owns Barry's Bootcamp UK?

Barry's Bootcamp London co-founder Sandy Macaskill on his no-fuss wellness routine. F or four years Sandy Macaskill covered elite sport for The Daily Telegraph and The New York Times, before partnering with his brother James to bring the high intensity workout brand Barry's Bootcamp to London in 2013.

Who owns Barry's Canada?

Laurie Campbell, one of the owners and vice-president of operations for Canada, says the concept involves high-intensity interval training using Woodway treadmills – the top of the line treadmills that lessen the impact on people's joints.

Is Orangetheory like Barry's Bootcamp?

The main difference between Orangetheory and Barry's Bootcamp is the workout itself. OTF follows a similar structure every class with treadmills, rowing machines, and dumbbell strength work. Classes at Barry's Bootcamp involve a different focus every time, like core or lower body.

What is Barry's branding?

Barry’s is positioned as cool and edgy. Their branding feels intense but calculated. Black and white serve as the main colors, with red used as an accent color. Barry’s imagery across its site and social media features young, ultra-fit, and attractive 20- and 30-somethings.

What is Barry's lifestyle?

Thanks to decisive branding, the Barry’s lifestyle is clear: the young, successful, millennial hustler who works hard, plays hard, dresses well, and eats clean. This is emphasized by the in-studio Fuel Bars that offer a variety of shakes and third-party drinks, as well as the Nike- and lululemon-collab studio merch.

How many followers does Orangetheory have?

Orangetheory has a robust social community, with 272K followers on Instagram with consistent engagement across their posts. Barry’s comes in close, with 222K followers on Instagram and comparable engagement. OTF rallies the community around its #morelife hashtag, while Barry’s sticks to a more straightforward #barrys.

What are the two fast growing brands in HIIT?

More specifically, when it comes to HIIT, two fast-growing brands are leading the way. We’re talking about Barry’s Bootcamp and Orangetheory Fitness (OTF).

How many studios does OTF have?

Of note, OTF vastly outnumbers Barry’s with respect to locations, with the former counting 1,200+ studios and the latter numbering 70 units open or in development. So, an argument could be made that the Barry’s community is disproportionately strong. Location count aside, each brand’s Instagram content reflects their branding directions aptly:

What brands use Barry's instructors?

Barry’s adopts an instructor-as-influencer model, utilized by a number trendy fitness brands like SoulCycle and Rumble Boxing. Barry’s website lets you view each trainer in every location, sharing their photo, a bio, what they’re inspired by, their superpower, and guilty pleasures. Pair that with the brand’s emphasis on instructors on Instagram, not to mention the instructors owned Instagram accounts (many with followers in the tens of thousands), and it’s clear that Barry’s instructors contribute heavily to the aspirational feeling of the brand.

How many locations does Barry's have?

It’s also possible that it simply comes down to access. Barry’s 70 locations pale in comparison to Orangetheory’s 1,200+ locations, which could make Orangetheory the default for customers outside of major metropolitan areas.

Where is Barry's Bootcamp?

Sandy Macaskill first brought Barry's Bootcamp to London from the United States in 2013. He barely had a business plan, opened the first studio with his brother and a small loan from HSBC after trialling a class for himself in New York. This January, Macaskill is opening the fourth Barry's studio in London, near Victoria station.

Is Forbes opinion their own?

Opinions expressed by Forbes Contributors are their own.

Is Barry's still going?

No, not at all. Barry is a pioneer; he created the concept 20 years ago. And it is still going and is leading the market. It’s a simple idea but it’s the execution of it. Barry’s has evolved but essentially, it’s still the same work out. It doesn’t bother me at all, we’re custodians of his original brand work out and then Joey who’s the CEO of Barry’s international corporate, he’s seen the evolution, taking it from L.A to all around the world but keeping its soul.

Where does Barry's workout take place?

And prepare to vibe out, says Barry's instructor Joe Nicastro. Workouts take place in what’s called the Red Room, a studio with red mood lighting and bumping music. “You’ll never have the same workout twice,” says Nicastro. “Each trainer programs their own workout.

What is Barry's workout?

Perhaps you’ve heard of Barry’s (formerly known as Barry's Bootcamp), a wildly popular fitness studio with more than 70 locations across the U.S. and 13 other countries. Barry’s full-body workout, which consists of cardio and strength training, elevates your heart rate, works your muscles, and burns major calories.

What Is Barry’s?

Barry’s classes alternate aerobic activity like running or cycling with strength training. You can pick workouts based on your preferences, like a class for arms and abs work or one with treadmill intervals. Regardless, expect to be active throughout class as you cycle through those endurance and strength-training sections. And prepare to vibe out, says Barry's instructor Joe Nicastro. Workouts take place in what’s called the Red Room, a studio with red mood lighting and bumping music.

What is Barry's class?

What Is Barry’s? Barry’s classes alternate aerobic activity like running or cycling with strength training. You can pick workouts based on your preferences, like a class for arms and abs work or one with treadmill intervals. Regardless, expect to be active throughout class as you cycle through those endurance and strength-training sections.

What is Barry's strength training?

Barry’s strength training builds muscle through bodyweight exercises, resistance band drills, and weight lifting, says Lemere. Since classes are tailored to specific parts of your body, the strength-training sections might focus on arms and abs, chest and back, or lower body. And weight training benefits more than just your muscles: It can also burn fat, boost your metabolism, and strengthen your bones .

Who is the instructor at Barry's?

Kate Lemere is chief instructor at Barry’s in Chicago. Joe Nicastro is a Barry’s instructor based in Chicago. Dan Lyons, PT, DPT, is a Chicago-based physical therapist who specializes in sports medicine.

Who is Dan Lyons?

And throughout class, Lemere says, feel empowered to ask questions, substitute exercises, or modify your form to whatever best serves your body. Physical therapist Dan Lyons, who specializes in sports medicine, also suggests going at your own pace as you develop tolerance for new movements.

What Does Barry’s Offer?

Being a pioneer in the concept of HIIT-based interval training has certainly helped Barry’s become a “go-to” for this kind of workout. But it’s the immersive experience that draws members in and keeps them loyal in the long run. Here, we’ll quickly break down what to expect from a Barry’s Bootcamp class.

Who was the first Barry's shift?

The first iconic shift in Barry’s history begins with a devoted member, Joey Gonzalez. Following his first-hand experience as a client, Joey falls in love with Barry’s and becomes an instructor in 2004, working his way through the ranks to manager, director of operations, and eventually partner. Joey quickly became dedicated to growing the brand, spending his time traveling across the US opening to open new locations. He took on the role of COO in 2009, the year Barry’s expanded outside of LA for the first time, opening its first studios in San Diego.

What is the culture of a gym?

Much like the experience you create for members, your gym’s culture comes down to providing something that’s about more than workouts alone. It’s a set of shared values and a connection that members won’t find anywhere outside of your gym.

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