Franchise FAQ

who owns the wiggles franchise

by Tristin Lubowitz Published 2 years ago Updated 1 year ago
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The business behind The Wiggles.
In the late 1990s, Anthony's brother Paul signed on as their manager. The group decided to remain independent, forming The Wiggles Propriety Limited. This ensured the group retained full creative control and ownership of every aspect of the business.
Oct 24, 2021

Full Answer

Who are the founders of the Wiggles?

Left to right: Greg Page, Jeff Fatt, Murray Cook, and Anthony Field The Wiggles Pty Ltd is the business created by the founders of the Australian children's music group The Wiggles.

What is The Wiggles touring company?

Toot Toot! The Wiggles Touring Company P/L is the business created by the founders of the Australian children's music group The Wiggles.

How much do The Wiggles get paid?

With starting salaries estimated at just $150,000 per year, the newbies' pay packets fall way short original Blue Wiggle Anthony Field - who's estimated to be worth $50 million! Supplied "This is the future of The Wiggles ," Anthony, 58, said last week.

How many records have The Wiggles sold?

The Wiggles have enjoyed almost universal approval throughout their history, and their music has been played in pre-schools all over the world. They have earned multiple Platinum, Double Platinum and Multi-Platinum records; have sold 23 million DVDs and 7 million CDs; and have performed, on average, to one million people per year.

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Who owns The Wiggles 2022?

At the end of 2012, Cook, Fatt and Page retired and were replaced by Gillespie, Pryce and Emma Watkins. Cook and Fatt retained their shareholding in the group and all three continued to have input into its creative and production aspects. Watkins departed the group in 2021, with Hawkins taking her place.

Who are the shareholders of The Wiggles?

They answered to no one but themselves, with no executive board or shareholders. As Field stated, they made business decisions based upon their experience as performers and their knowledge of early childhood education, "rather than elaborate, long-term business and strategic plans".

Who is the richest wiggle?

Anthony Field has been a member of The Wiggles the longest, and has the highest net worth. A member of the group since its inception, Anthony Field is the blue Wiggle and has remained the one constant in the group throughout all of its evolutions over the years.

How much do The Wiggles make per person?

According to Woman's Day, the new Wiggles are rumoured to have signed strict contracts with salaries starting out at around $150,000 per year. This is compared to Yellow Wiggle Emma Watkins, who is reportedly making $750,000 a year.

Does Emma Wiggle royalties?

"She had an eight per cent stake in the empire and a profit share on the royalties from all those products, but very little control over how her image was exploited, and Emma is very savvy when it comes to business," explains one insider.

How wealthy are The Wiggles?

During the 12 years of the top entertainers list, BRW estimates The Wiggles have earned a staggering $240 million.

Why did Emma wiggle quit?

Emma Watkins announced she was leaving The Wiggles in October last year. Watkins said the decision to leave the band came from the culmination of the pandemic, spending time with her family, and her postgraduate studies.

Why did Lachy leave The Wiggles?

She said the Covid-19 lockdowns had made her reassess her priorities and realise how much she missed being at home. Former Wiggles dancer Kelly Hamilton, 45, has also become a secondary Yellow Wiggle.

How much does the yellow Wiggle get paid?

$750,000 a yearThe longest serving children's entertainers are being paid the most, yellow Wiggle Emma Watkins reportedly raking in a whopping $750,000 a year.

Are The Wiggles millionaires?

And Emma's massive salary even pales in comparison to the earnings of the only remaining founding member, Anthony Field. He owns a majority share of the supergroup worth an estimated minimum of $50 million, on top of the millions he earns in royalties and performance fees each year.

How much does Simon from The Wiggles get paid?

And while there were no released figures for red Wiggle aka Simon Pryce or purple Wiggle aka Lachlan Gillepsie, it's previously been rumoured to be around $250,000 a year.

How much is the blue Wiggle worth?

Anthony Field earned his net worth from playing in the band The Cockroaches and becoming a member of the children's group The Wiggles. He was the youngest of seven children, and grew up in the suburbs of Sydney....Anthony Field Net Worth.Net Worth:$20 MillionNationality:Australia3 more rows

Do The Wiggles get royalties?

And Emma's massive salary even pales in comparison to the earnings of the only remaining founding member, Anthony Field. He owns a majority share of the supergroup worth an estimated minimum of $50 million, on top of the millions he earns in royalties and performance fees each year.

How much do The Wiggles make per year?

But how much do the new Wiggles make? Well, an insider has told Woman's Day all the tea, and boy is it juicy. Reportedly, the new Wiggles are all signed into a strict contract that promises them around $150,000 a year.

How much does Emma Wiggle earn?

$750,000 a yearThe longest serving children's entertainers are being paid the most, yellow Wiggle Emma Watkins reportedly raking in a whopping $750,000 a year.

Why did Emma Wiggle quit?

Emma Watkins announced she was leaving The Wiggles in October last year. Watkins said the decision to leave the band came from the culmination of the pandemic, spending time with her family, and her postgraduate studies.

How much did the Wiggles make in 2012?

Also in 2012, The Wiggles appeared second on BRW's list, earning $17.167 million, despite negative press they received after Page returned and replaced Moran. In early 2013, Fatt, Cook, and Page retired from the group for medical and personal reasons.

When did the Wiggles show start?

Beginning in 2002, The Wiggles filmed four seasons worth of shows exclusively with the ABC: Lights, Camera, Action, Wiggles aired on the ABC in 2003, The Wiggles Show in 2005 and 2006, and Wiggle and Learn in 2008.

What shows did the Wiggles have?

The first decade of the 21st century ended with The Wiggles expanding their brand by creating new shows, including The Dorothy the Dinosaur Show and Baby Antonio's Circus in 2009, a three-minute show that featured Field's oldest son and acrobatics.

What did the Wiggles do?

The Wiggles recognised that toys were a necessary part of a child's normal development, especially his or her motor and language skills, so they trod the "fine line between maintaining and promoting early childhood values and operating in the commercial arena", and as Field put it, "proceeded cautiously". At first, Cook reviewed every merchandising proposal they received, but turned it over to other companies such as the Toronto-based toy company Spin Master in later years, although Field reported that they continued to "sign off on things". The group avoided over-extending their brand by only licensing products that correlated with their image, like endorsing healthy foods, and by remaining within the preschool and family markets.

Why did the Wiggles cut back?

In 2012, due to the effects of the worldwide recession, they cut back on much of their international expansions. Other ventures of The Wiggles Pty Ltd included franchising their concept to South America, Taiwan, and other countries, opening "Wiggles World" sections in theme parks, and online offerings.

When did Six Flags open Wiggles World?

Driven by the Dreamworld success, Six Flags opened its first "Wiggles World" section at their largest theme park at Jackson, New Jersey in April 2007, and planned to open 20 more at its parks across the U.S. in the next decade.

Where is the Wiggles World?

Sign at Wiggles World in Queensland. Also in 2005, Australia's largest theme park, Dreamworld in Queensland, opened a " Wiggles World " section, which included a Big Red Car ride and a full set for production purposes. The band received licensing rights and sign-off rights for every aspect of the section's operation.

Who are the Wiggles?

For three decades, The Wiggles have toured the world delighting millions of fans. They were formed in 1991 when founder, Anthony Field, had the idea to make a children's album. The original Wiggles line-up was Anthony Field, Murray Cook, Greg Page whom Anthony met at university, Jeff Fatt a fellow musician from The Cockroaches and classical music composer Phillip Wilcher. Sam Moran was also The Yellow Wiggle for a season. The current Wiggles line-up includes Anthony Field (The Blue Wiggle), Emma Watkins (The Yellow Wiggle), Lachy Gillespie (The Purple Wiggle), and Simon Pryce (The Red Wiggle), who have been recording and performing together since 2013.

How many albums have The Wiggles sold?

The Wiggles have been entertaining millions of families across the globe for 30 years. The band has sold over 30 million albums and DVDs, 8 million books, as well as accumulating over one billion music streams and 2 billion views on YouTube. More than 70 album and DVD releases later, The Wiggles have earned 18 gold, 13 platinum, 3 double platinum and 10 multi-platinum awards, and have been awarded 13 ARIA Awards for Best Children’s Album (making ARIA history as the most awarded ARIA winner in the one category), and inducted into the ARIA Hall of Fame.

Who is the managing director of the Wiggles?

Alongside the group, Field, who is the managing director of The Wiggles, has been able to raise a significant amount of funds and awareness for Red Nose Australia, something Paul says he is very proud to have contributed to.

How much did the Wiggles make in 2009?

In 2009, The Wiggles earned $45 million dollars.

How much money are The Wiggles worth?

From around the time that The Wiggles consolidated their business, they started to show up in Australian ‘Rich Lists’, named Australia’s richest entertainers from Business Review Weekly for four years running in 2004 to 2008.

What is the Wiggles no tolerance policy?

The team have expanded over the years but all of them must adhere to strict Wiggles ‘no tolerance’ policies: that includes no swearing, no drug use, no drinking, no smoking.

What is the Wiggles mission?

For 30 years, The Wiggles have made it their mission to help Red Nose Australia raise much-needed funds and awareness for eradicating sudden and unexpected death in infancy in Australia.

Where are the wiggles from?

One of the most beloved children’s entertainment groups, The Wiggles have left an indelible mark on generations past and present - not only in Australia but across the globe.

Where did the Blue Wiggle go to school?

The Blue Wiggle went to complete his degree in Early Childhood Education at Macquarie University in Sydney. It’s where he went on to meet his fellow future group mates, Greg Page the Yellow Wiggle and Murray Cook the Red Wiggle. Purple Wiggle Jeff Fatt soon came on board as well, the four of them deciding to busk together.

When did the Wiggles start?

The Wiggles Have Amassed Fairly Impressive Fortunes Throughout Their Careers. Since their inception in 1991, The Wiggles have been one of, if not the biggest, mainstay in children's music, delighting generations with their whimsical songs and live performances, as well as countless television slots. Although their core members have shifted ...

Who is the blue wiggle?

Anthony Field has been a member of The Wiggles the longest, and has the highest net worth. A member of the group since its inception, Anthony Field is the blue Wiggle and has remained the one constant in the group throughout all of its evolutions over the years.

How old is Lachlan Gillespie?

Lachlan Gillespie's finances are a bit more of a mystery than Anthony's. The 35-year-old Brisbane-born musician is admittedly, a bit more mysterious than Anthony is, but nonetheless has served as the purple Wiggle since the band's current iteration incorporated in 2013.

Do the Wiggles have a profit?

This level of attention from such a large demographic, of course, means that The Wiggles have also been afforded a pretty significant ability to turn a profit from their children's ...

Who is the Red Wiggle's son?

View Gallery "So grateful for this little family of mine!" Red Wiggle Simon Pryce and Lauren Hannaford's sweetest moments with son Asher

How much does Blue Wiggle Anthony Field make?

With starting salaries estimated at just $150,000 per year, the newbies' pay packets fall way short original Blue Wiggle Anthony Field - who's estimated to be worth $50 million! Supplied

What is the most successful children's entertainment group in the world?

They're the most successful children's entertainment group in the world, bringing joy to millions of kids and their parents, but The Wiggles is also a money-making machine.

Is Wiggles 2.0 politically correct?

Wiggles 2.0, as it has been heralded, is politically correct, but insiders say the carefully orchestrated new line-up has been designed to help the band grow even richer and more influential, particularly in the billion-dollar US music market.

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Overview

The Wiggles Pty Ltd is the business created by the founders of the Australian children's music group The Wiggles. The group was protective of their brand, and adopted many of the same business practices as The Cockroaches, the former band of Anthony Field and Jeff Fatt, two of their founding members. They remained as independent as possible, and retained full creative control and ow…

Business philosophy

Despite Anthony Field's expressed dislike of the term "branding", preferring to refer to it as "preserving the good name of The Wiggles", the group has stressed the importance of, and were protective of, their brand. Field, along with bandmate Jeff Fatt and Field's brothers Paul and John, were in the pop band The Cockroaches in the 1980s; as Field reported, The Wiggles adopted many of Th…

Merchandising

The Wiggles recognised that toys were a necessary part of a child's normal development, especially his or her motor and language skills, so they trod the "fine line between maintaining and promoting early childhood values and operating in the commercial arena", and as Field put it, "proceeded cautiously". At first, Cook reviewed every merchandising proposal they received, but turned it over to other companies such as the Toronto-based toy company Spin Master in later ye…

Television and DVD production

In the early years of the group's existence, it seemed "logical" to develop a television program that both entertained and conveyed sound and developmentally appropriate values. At the time, according to Field, Australian children's TV "was an extremely staid and cautious genre", so it was difficult for them to break into it. They filmed a television pilot for the Australian Broadcasting Corporation (ABC) because they felt a program on the network would receive the most exposure …

Other ventures

In 2005, as a "relatively short-lived" experiment, the group franchised its concept to other countries. They started in Taiwan, because as Cook stated, they thought the country "was a small enough place, in case it didn't work out". The Taiwanese group was successful, so they branched out to Latin America, casting Spanish-speaking Australians. The Wiggles ceased to pursue addition…

Works cited

• Field, Anthony; Truman, Greg (2012). How I Got My Wiggle Back: A Memoir of Healing. Hoboken, New Jersey: John Wiley & Sons. 272pp. ISBN 978-1-118-01933-7.

External links

• "About Us ~ Corporate Profile". The Wiggles Pty Ltd. Archived from the original on 18 August 2007.

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